Roy Furr – Story Selling Master Class

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Roy Furr – Story Selling Master Class download, Roy Furr – Story Selling Master Class review, Roy Furr – Story Selling Master Class free

Roy Furr – Story Selling Master Class

Long before I became an A-list copywriter, I kept hearing from all the greats that “story sells.” The only problem was that when I tried to tell a story in my sales message, it didn’t work. I liked my stories, but they never seemed to move my prospects any closer to the sale.

In fact, when I was in college, I’d taken a class on writing modern short stories. I had my head handed to me by the instructor, because, he insisted, “Readers today just wouldn’t give this story the time of day.”

I knew there was a huge disconnect between how I used stories, and how the real pros did it. I thought…

“If only I could close that gap and figure out how to effectively use stories in my marketing and selling messages, I’d have the keys to the kingdom.”

And so I spent nearly a decade learning, testing, refining, and perfecting the use of stories in selling.

I studied the greats. Both what they did, and what they taught. I went outside of business, and studied the best fiction storytellers. I applied what I learned, and importantly, I kept track of what I could repeat in nearly any selling situation.

I turned the vague directives of “use stories to capture emotion” and “show, don’t tell,” into specific processes and easy templates to follow.

I wanted to make it so easy that I could go back and teach myself, when I was brand new to marketing and copywriting, how to use stories like a master. I figured that if I made it so simple that the beginner, incompetent-at-marketing, earlier version of me could do it, a lot of others who had any level of marketing and selling experience could also do it.

I identified brand new principles of effective story selling. For example, the 3 Pillars of Highly-Effective Story Selling. Nobody has ever taught this stuff before me. But I based my entire program on it because it will take you from 0 to 60 faster than any other approach.

The Story Selling Master Class is THE most comprehensive program on using stories to sell in your copywriting, marketing, and selling messages.

This are the exact story selling skills I use today to create million-dollar-plus marketing campaigns and sales messages for my clients. These are the story selling skills I mastered in my path to becoming a sought-after A-list copywriter. (I hate using that term, but copywriters I call “A-list” have used it to describe me, so I use it here.)

And now, you can increase the sales and profits from your selling and marketing messages using these exact same skills.

Founder & Lead Instructor, BTMSinsiders
Roy Furr
“I share ideas that grow businesses.” At the heart of everything he does, whether that’s consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world’s most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

1 Story Selling Master Class Preview Videos

• Video: Why Becoming A Master Story Seller Will Transform Your Life (49:30)
• Video: Real-Life Case Studies of Story Selling at Work (1:09:59)
• Video: Overcoming Road Blocks To Story Selling Success (1:08:15)

2 Lesson 1: Fundamentals of Story Selling

• Video Lesson (1:17:43)
• Download: Slides

3 Lesson 2: Building An Attractive Character

• Video Lesson (1:21:03)
• Download: Slides
• Download: Character Worksheet

4 Lesson 3: Selling Stories Templates, Part I

• Video Lesson (58:46)
• Download: Slides
• Download: Story Templates Master (Contains ALL story templates taught throughout the Story Selling Master Class)
• Download: Invention Story Template
• Download: Backstory Template
• Download: Amazing Discovery Story Template
• Download: I Saw The Light Story Template
• Download: First Person Testimonial Story Template

5 Lesson 4: Selling Stories Templates, Part II

• Video Lesson (1:10:18)
• Download: Slides
• Download: Personal Product Use Story Template
• Download: Orphan Story Template
• Download: Conspiracy Story Template
• Download: Parable Story Template
• Download: Tiny Story Template

6 Lesson 5: Using Stories In Marketing And Selling

• Video Lesson (57:17)
• Download: Slides

7 A Quick Request

• A Quick Request

8 Lesson 6: Wrap Up & Your Path To Mastery

• Video Lesson (1:04:35)
• Share Your Thoughts
• Download: Slides

9 BONUS: 5 Proven Selling Story Templates

• Video: Introduction (12:12)
• Video: Origin Story (15:47)
• Video: News Story (15:29)
• Video: Secret Mentor Story (13:39)
• Video: Incredible Transformation Story (11:18)
• Video: Case Study Story (10:33)
• Video: Final Thoughts (7:02)
• Download: 5 Proven Selling Story Templates (Contains just these 5 story templates)
• Download: Origin Story Template
• Download: New Story Template
• Download: Secret Mentor Story Template
• Download: Incredible Transformation Story Template
• Download: Case Study Story Template

10 BONUS: “Look Over Shoulder” Video: Titans of Direct Response

• Video Lesson (1:45:46)
• Download: Titans of Direct Response promo with Story Selling Master Class Notes

11 BONUS: “Look Over Shoulder” Video: Object 2014-28E

• Video Lesson (1:45:49)
• Download: Object 2014-28E promo with Story Selling Master Class Notes

12 BONUS: Questions to Ask Clients

• Download: Questions to Ask Clients

Reviews

START SELLING WITH THE ART OF STORYTELLING
Michael Gibbs
Being a story nerd who loves fiction, movies, shows, and comics, I love how this course teaches you selling with the art of storytelling. Roy shares several story-selling templates to apply to your copywriting and explains how and when to use them. The look-over-shoulder walkthroughs for his successful sales letter promos “Titans of Direct Response” and “Object 2014 28-E” are two of the best bonus videos on BTMSInsiders.

story selling master class
melvin stinson
As a student of AWAI, I learned that stories was an effective way to indirectly get your prospects engaged in the selling process. But story telling was difficult to me because I just didn’t feel I was creative enough to come up with an effective enough story, to hold anybody’s (let alone a prospects) interest. That is until I took this course. I’m beginning to get that AHA moment all thanks to you Roy…and I feel like I’m uncovering a whole new dimension to copywriting.

Amazing!
Deb Law
I’ve been watching your story-selling course and to be honest, I’m blown away! It’s way more than I expected.

As I was watching it, my mind kept bringing me stories from sales letters I’d read where they weren’t quite working for me. Your training showed me exactly why they weren’t able to convert me to a client. The good news is, I’ll now know how to help clients avoid these pitfalls.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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