Justin Jackson – Marketing for Developers

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Justin Jackson – Marketing for Developers

Marketing for Developers
A book and course for programmers who want to learn marketing

Only one factor predict’s a product’s success
It’s not the quality of your code.

It’s not “scratching your own itch.”

It’s not the programming framework you chose.

It’s not test-driven development or continuous integration.

What makes an app successful? Having product/market fit!

Programmers who earn significant revenue from their products validate demand before they start coding.

One of the biggest mistakes developers make is they think they know what people need. But building something that meets a need isn’t enough. You have to create something people want.

Hey Justin,

I loved the book! The content is concise and damn actionable. I am a developer and a product designer. I’m pretty confident in how to build a product. However, when it comes to marketing and launching I had no clue where to even begin or what steps to follow. Marketing for Developers is my guiding light – with it I am not just a confident developer, but a confident founder!

Cheers,
Pranav, Cadet

How do you build something people want?
“I’m a software developer who’s already launched some projects. None of them generated any revenue. I got this course to help me fix that. I want to build a SaaS that makes enough income to pay my rent, preferably more.” – Marketing for Developers student
Tired of making software that no one wants? Discover what people will pay for before you start coding.

Marketing for Developers takes you through this process:

Good marketing isn’t about employing the latest growth hack. At its core, good marketing is correctly identifying a legitimate problem that people will pay you to solve.

Marketing for Developers is the guide you’ve been waiting for
The book and course will teach you everything you need to know.

• The beginning: everyone starts with no audience, no product, and no revenue. It’s OK if you’re just starting out!
• Build something people want: you’ll learn how to choose your target market, understand what motivates them, and pick a product idea.
• Use the lean marketing stack: identify the right tools, configure them, and track the right analytics events.
• Pre-launch: design a landing page that converts, write blog posts, optimize for search and build buzz.
• Launch and grow: promote your application with confidence, get more traffic, creating campaigns that convert, and get your first paying customers.

Launched in 2015, it’s sold 5,000+ copies.

The full bundle includes:

• 27 video lessons on everything from building an audience to running Facebook ads
• A copy of the 5-star rated Marketing for Developers book
• 15 interview videos with experienced founders like Des Traynor, Josh Pigford, Tracy Osborn, Nathan Barry, Ryan Hoover, and Brennan Dunn
• Interactive workbooks: write down your notes, save them, export them as PDF
• 18 downloads and bonuses: Product Hunt Handbook, competitor survey questions (PDF), launch checklist, and more!

Who is this for?
Marketing for Developers is for programmers who want to earn an income from the products they create. I wrote it specifically for these three stages:

1. “I want to build a product, but haven’t found an idea.”
2. “I’m building a product, but haven’t yet launched.”
3. “I’ve launched, and I’m  looking for my first 100 customers.”

These tactics will also be useful for startups and teams to review together.

My friend Patrick Mckenzie has this great quote:

“As developers, you can create things, which is magical.”
You can build the application; this Marketing for Developers will help you to launch it to paying customers.

Marketing for Developers reviews:
Vadim Demedes says:

“★★★★★ What can I say – amazing! A specific checklist on how to market & launch your product”

Ricardo Gomes says:

“★★★★★ This is an amazing resource. Justin knows his stuff and gives very actionable advice. I recommend this to any developer that can’t seem to figure out what the marketing “gurus” are talking about.

Hi, I’m Justin Jackson, @mijustin on Twitter.

I’m the Co-Founder of Transistor.fm. Previously I was the Product Manager at Sprintly and Mailout. I’ve also consulted on marketing & growth for startups in London, San Francisco, Boulder, and Portland.

I created Marketing for Developers, in October 2015. Since then, it’s been purchased over 5000 times.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.