Sean Ellis – Growth Master Training Course

Description

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Sean Ellis – Growth Master Training Course

Breakout growth requires an effective Growth Master leading the charge. This is a self-paced course taught by Sean Ellis, founder of GrowthHackers, that will teach you the fundamentals to become an effective Growth Master. He shares best practices for leading a team to execute a growth process that drives results. Sean has evolved these best practices through his roles leading growth efforts at Dropbox, LogMeIn and Eventbrite and by collaborating with effective growth leaders at other breakout success companies such as Facebook, Uber and Slack.

In this course, you will learn how to:

• keep your team consistently engaged in growth
• prepare in advance for each growth meeting
• conduct an effective growth meeting to maximize the growth
• follow up after each growth meeting to ensures plans are effectively executed
• focus your team on the highest leverage growth opportunities
• accelerate your team’s testing velocity for maximum growth learning

This course is designed for anyone who wants to become an effective Growth Master. Effective growth masters often have backgrounds as marketers, product managers, growth analysts or even founders.

INSTRUCTOR

Sean Ellis, Founder of GrowthHackers, co-author of Hacking Growth, former growth/marketing leader at Dropbox, Eventbrite, LogMeIn and Lookout.

YOUR INSTRUCTOR: Sean Ellis

Sean Ellis is the founder of GrowthHackers.com, the number one online community built for growth hackers. Sean coined the term “growth hacker” in 2010, after using it to ignite massive growth for Dropbox, Eventbrite, LogMeIn and Lookout – all with valuations now exceeding $1B. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. Sean is also coauthor of Hacking Growth, published by Crown Business (division of Penguin Random House).

Course Curriculum

Section 1: Course Goals & Agenda
Welcome to the Course + Course Goals and Agenda (4:32)

Section 2: Key Growth Fundamentals
Introduction to Section 2 – Key Growth Fundamentals (0:43)
Lecture: Growth is Cross-Functional (3:43)
Lecture: Finding Your North Star Metric (5:07)
Lecture: Testing Drives Growth (4:52)
Lecture: Twitter’s Accelerated Testing (1:41)
Lecture: Focus Testing on Specific Objectives (6:57)

Section 3: The Growth Process
Introduction to Section 3 – The Growth Process (0:35)
Lecture: What’s an Effective Growth Process (2:27)
Lecture: The Growth Testing Process (2:21)
Lecture: Analyze the Situation (1:48)
Lecture: Idea Generation for Objectives (4:24)
Lecture: Inputs That Drive Growth Ideas (3:49)
Lecture: Prioritize in Weekly Growth Meeting (4:07)
Lecture: Launch Tests (3:47)
Lecture: Analyze Tests and Report Progress (3:27)
Lecture: Easy Access to Testing History (1:55)
Lecture: Test Analysis Leads to New Ideas (1:29)
Lecture: Repeat to Achieve Objectives (1:33)

Section 4: The GrowthMaster Role
Introduction to Section 4 – The GrowthMaster Role (0:23)
Lecture: Qualities of a Good GrowthMaster (3:20)
Lecture: The GrowthMaster Role (3:36)
Lecture: GrowthMaster Daily Activities (3:20)

Section 5: The Growth Team
Introduction to Section 5 – The Growth Team (0:23)
Lecture: Cross Functional Growth Team (1:20)
Lecture: Who Should be on the Growth Team (2:12)
Lecture: Growth Team Models (2:24)

Section 6: The Growth Meeting
Introduction to Section 6 – The Growth Meeting (0:52)
Lecture: The Weekly Growth Meeting (1:32)
Lecture: Pre-Meeting Preparation (1:40)
Lecture: Characteristics of a Qualified Idea (2:23)
Lecture: Weekly Nominations From Team (1:36)
Lecture: Who Attends the Growth Meeting (2:00)
Lecture: Maintain Sense of Urgency (2:25)
Lecture: Weekly Growth Meeting Agenda (2:43)
Lecture: KPI Review (2:58)
Lecture: Objective Progress, Key Learnings (1:59)
Lecture: Review Planned Test Launches (2:39)
Lecture: Choosing Right Tests to Launch (4:14)
Lecture: Growth of Idea Backlog (1:53)
Lecture: Post Growth Meeting (1:05)

Section 7: Pulling it All Together & Conclusion
Introduction to Section 7 – Pulling it All Together & Conclusion (0:29)
Lecture: Pulling It All Together (2:27)
Lecture: The Good GrowthMaster… (2:05)
Conclusion (0:49)

Section 8: Resources & Certification Exam
Resources
Quiz: GrowthMaster Certification
Congratulations!

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