Skills Course – Introduction to Marketing

Description

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Skills Course – Introduction to Marketing

This is an introduction course to marketing after which you should be able to begin intelligently promoting your business or the company you work for. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.

The lectures cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many sub-fields in marketing.

Marketing is quite complex these days. So the course goes over the many sub-fields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

What kinds of businesses can be promoted using this introduction to marketing course?

With the marketing strategies in this course, you can promote any business type. Whether you’re starting your own business or are getting into marketing as a career, this course is perfect for you.

Let’s get started

I want you to succeed in promoting your business. So sign up for the course, and begin learning how to promote your business, and grow it.

What Will I Learn?

• Understand the basics of marketing
• Plan marketing campaigns with more structure
• Sell more products and make more money via your marketing efforts
• Create a marketing plan
• Create basics of a solid marketing strategy
• Better predict whether a marketing strategy will work or not
• Avoid pitfalls and common errors
• Get a solid marketing foundation on which you can build, and eventually grow your business

Course Curriculum

Course Introduction

Course Introduction (0:58)

Exercise and Checklist (4:24)

Introduction to Marketing

Economic Roots of Marketing (3:10)

Marketing from a Business Owner’s Perspective (2:58)

Difference Between Marketing and Advertising (2:29)

Unique Value Propositions (5:00)

UVP Examples (4:27)

Identifying Your Customers

Introduction (1:08)

Identifying Your Target Market (4:37)

Exercise – Find and Talk to Your Customers (3:10)

Creating an Ideal Customer Avatar (2:49)

Calculating Your Target Market Size (11:09)

Basic Marketing Principles

Social Media Marketing (3:08)

Content Marketing (7:37)

Content Marketing Examples (4:49)

Affiliate Marketing (4:51)

Sales Funnels (5:30)

Paid Marketing (6:21)

The Net Promoter Score (2:38)

The Biggest Secret of Marketing Success (6:15)

Marketing Plans

Creating a Marketing Strategy (7:56)

Two Ways to Create a Marketing Plan (8:26)

Your Online Presence

Leveraging Large Platforms (2:38)

Creating Your Own Online Presence (3:53)

Online Presence Examples (3:15)

Additional Strategies

Product Quality is a Great Selling Tool (3:49)

Driving Traffic from Your Email Signature (2:12)

Building a Team

Building a Sales Team (5:59)

Pitfalls of Outsourcing Your Marketing (3:11)

Basic Search Engine Optimization

Introduction to SEO (11:13)

History of SEO (8:50)

SEO for New Websites (1:58)

Meta Title and Meta Keyword (2:31)

Intro to Keyword Research (5:10)

Common SEO Mistakes (4:39)

Top SEO Ranking Factors (10:59)

Finding Good Links for SEO (6:41)

Using Google Analytics

Intro to Google Analytics (3:11)

Setting Up Google Analytics (2:30)

Real Life Example (3:44)

A/B Testing Explained (4:50)

A/B Testing Example (5:37)

Offline Marketing

Offline Marketing (4:53)

Business Networking (6:43)

Brick and Mortar Stores (3:14)

Lessons from the Masters

Steve Blank and the Customer Development Methodology (4:49)

Eric Ries – 3 Engines of Growth (10:28)

Seth Godin and the Purple Cow (4:57)

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.