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Scott Cunningham – 3 Sales-Boosting Site Offers to Convert More Traffic and Increase Revenue
In this workshop, ELITE Coach Scott Cunningham will teach you 3 specific types of offers that will help convert more traffic to customers, increase average order value, and reduce cart abandonment. Scott is the Founder of Social Lite Communications, a Shopify-focused marketing agency that regularly helps clients earn their first $100k on Shopify. He will not only walk you through what types of offers are available to you using examples from both small and large brands, but also how your offer strategy fits into the customer value journey as a whole. If you’ve got a great product or service, with an online store setup and it’s doing just okay (but you’re not seeing the growth you expected), or you fear that your eCommerce customer acquisition strategy will never be profitable (and you can’t afford to keep boosting your ad spend to make it profitable) – this workshop is for you.
What You’ll Learn
How to acquire new customers profitably (that will keep buying)
Offer you can implement that work for you in your absence – like having retail staff in your online store that keeps sales coming in.
The bigger picture of how your site strategy ties into your overall digital marketing strategy for FULL customer lifetime value
Workshop Outline
Big Picture eCommerce Success
Offers Along the Customer Journey
Recap and Look Ahead
6 Key Motives
Offers that Encourage Shoppers to Buy Now
Offers that Increase Average Order Value
Offers that Increase Customer Lifetime Value
Offers that Reduce Risk to Purchase
Offers that Grow Your Email List
Offers that Grow Referrals
Landing Page Example
The Three Must-Have Offers to Grow Your Online Store
Session 1 and 2 – Q&A
Intro to the 3 Essential Offers
Welcome Email Signup Offer
Cross Sell Add-to-Cart Offer
Exit-Intent ‘Cart Saver’ Offer
Creating and Implementing Your Offers
Getting Started and Picking Your Tool
Create Your Offer
Ongoing Success
Frequently Asked Questions:
Innovative Business Model:
Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
No coaching calls or scheduled sessions with the author.
No access to the author’s private Facebook group or web portal.
No entry to the author’s exclusive membership forum.
No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
Refund is acceptable:
Firstly, item is not as explained
Secondly, Item do not work the way it should.
Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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