Henneke Duistermaat – The Enchanting Headline Writing Course

Description

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Henneke Duistermaat – The Enchanting Headline Writing Course

Do you ever wonder why you click some headlines?

And why you ignore most headlines?

In the old days of print advertising, David Ogilvy suggested that if 100 people read a headline only 20 will actually read your advert or article.

And now?

According to WordPress, 70 million (that’s 70,000,000!!!) new blog posts are published every month.

As bloggers, we’re in a tough competition for reader attention. If 100 people see your headline on social media, you’re lucky if two click through.

People often decide to read or ignore your blog post by reading only the headline:

• In social media streams, good headlines grab attention and make people curious to learn more.
• In Google search results, good headlines suggest you offer the information people are looking for and that’s why they click a link to your website.
• As email subject lines, good headlines prompt subscribers to open your enewsletters, increasing the number of readers for your blog.
• At the top of your blog posts, good headlines encourage people to start reading your posts.

So, good headlines are an essential tool in growing your blog readership.
Course Curriculum

Welcome

5 tips for a smooth learning journey (2:41)

Get your Companion Emails

Downloads

Activity Book

Answer Book

The Treasure Trove with Headline Inspiration

The Power List with Wordy Inspiration

Module 1: Become a Headline Apprentice

1.0 – Introduction (1:19)

1.1 – How to grab attention in a distracted world (5:27)
Start
💃 Activity A. Spot power words and benefits

💃 Activity B. What’s your view on these headlines?

1.2 – The #1 simplest headline formula to get more clicks (5:45)

💃 Activity C. Identify the specific benefit

1.3 – 3+ ways to create attention-grabbing lists (5:57)

💃 Activity D. Why are these “List” headlines attractive?

1.4 – How to (ethically!) steal headlines (5:03)

💃 Activity E. “Steal” your headlines

1.5 – How to spot a headline’s wonky legs (3:01)

💃 Activity F. Pinpoint the weaknesses

1.6 Cheat Sheet for Module 1: Become a headline apprentice

💃 Activity G. Establish your apprenticeship

Module 2: Become a Good Headline Writer

2.0 – Introduction (1:28)

2.1 – 3 steps to writing mouth-wateringly good headlines (4:49)

2.2 – Specificity: The #1 way to write more valuable blog posts (and more interesting headlines) (9:15)

💃 Activity H. Make this headline more specific & attractive

2.3 – How to add drama and power (9:37)

💃 Activity I. Add drama with power words

2.4 – 3 golden rules for headline writers (3:59)

💃 Activity J. Write a delicious headline

2.5 – 5 ways to get unstuck (and reignite your creativity) (6:53)

2.6 Cheat Sheet Module 2: Become a good headline writer

💃 Activity K. Evaluate your progress

Module 3: Become a Headline Master

3.0 – Introduction (1:22)

3.1 – 3 pro tips to grab attention lightning FAST (5:23)

💃 Activity L. Write a “Problem? Solution” headline

💃 Activity M. Front-load this headline

3.2 – How to make your headlines lean and lively (7:25)

💃 Activity N. Tighten these headlines

3.3 – How to arouse curiosity without creating spammy clickbait (7:30)

💃 Activity O. Pinpoint techniques for arousing curiosity

3.4 – Get more blog inspiration: 7 precious formulas (6:34)

💃 Activity P. Steal more headlines

3.5 The art and science of headline writing (2:50)

💃 Activity Q. Plan your headline practice

3.6 Cheat Sheet Module 3: Become a headline master

The Enchanting Headline Workshop

Recording of the Enchanting Headline Writing Workshop (62:33)

Recording of the Enchanting Headline Writing Workshop – Oct. 2022 (60:27)

Frequently Asked Questions

Other questions? Or comments?

1. How do you capitalize headlines?

2. How do you punctuate headlines?

3. Which headlines are good for search engines?

4. What is the ideal headline length?

5. What’s the ideal number for a list?

6. Are headline analyzers useful?

7. How do power words influence your personal brand?

8. How can you use power words in your blog posts?

9. When should you write (and choose) your headline?

10. How should you write subheads for a blog post?

11. Can you use the same headline tips for product and service pages?

12. What about subject lines?

13. Do you have examples of headlines for affiliate marketing?

Final Thoughts

Please review this course …

What’s next …

Your Instructor

Henneke Duistermaat

Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.

She has authored the 5-star rated books How to Write Seductive Web Copy and Blog to Win Business, and she’s written for popular sites such as Copyblogger and Kissmetrics.

Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.

Brian Clark, Founder of Copyblogger, said about Henneke: “She knows how to engage and inspire readers, and she’s an excellent teacher.”

What you’ll get

The Enchanting Headline Writing course includes:

• 14 illustrated videos and transcripts that teach you how to write headlines step by step—plus 3 cheat sheets for quick reference
• 17 activities that test your newly acquired knowledge, fine-tune your headline writing skills, and help establish a solid headline practice
• The Treasure Trove with Headline Inspiration–a PDF swipe file with 344 viral headline examples, plus guidance on how to apply similar formulas to your own blog so you’ll never run out of ideas again
• The Power List with Wordy Inspiration—a PDF with 1,290 power words to jump-start your creativity and add drama to your headlines

The course comes with an online learning outline where you can tick off the videos you’ve watched and the activities you’ve completed so it’s easy to keep track and hold yourself accountable.

The course is self-paced, so you can learn at a pace that works for you, and you get lifetime access.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.