David Loy and Chase Neely – Author Platform Blueprint

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David Loy and Chase Neely – Author Platform Blueprint

Let us help you build your Author Platform to give your book the best chance possible to reach the hearts of readers.

It all started with an idea.

A great idea.

It had been brewing in your mind for years.

And you did it. (Or you’re working on it.)

Getting your big idea down on paper seemed impossible but you’ve learned, I can do this. I’m a writer.

As you’re typing away or looking at your complete manuscript you find yourself wondering…what comes next?

Among the millions of books out there, how will people find yours?

It’s like trying to wave down a helicopter in the middle of the Atlantic. After days of being passed over, you start losing hope that help will come.

Let us throw you a life raft.
Your dream can be achieved. You are an author. And you can find your readers.

All you need is a stage, or as we call it – a platform. We’ve been building them for years for authors just like you, and let me tell you:

It has never been easier to build an author platform.
In fact, if you’ve ever…

Written a blog
Pastored a church
Taught a class
Led a company or department
Regularly maintained a social media page
…you already have a platform. Or at the very least, the start of one.

Our job? To help you build and grow that platform without sacrificing your writing time.

Meet Chase and David, the founders of Leverage Brands

Hi, we’re Chase Neely and David Loy, the co-founders of Leverage Brands. Our journey led us to play a pivotal role in the creation of Jerry Jenkins’ author website. You might even recognize David as Jerry’s co-host in numerous webinars.

Back in 2012, when we started working together, we were simply two workplace acquaintances with the shared passion of helping authors reach as many people as possible online. Everything clicked when we crossed paths with Jerry Jenkins.

Jerry, an exceptionally prolific writer and an innate teacher, had minimal knowledge about marketing. On the other hand, we were two individuals well-versed in the intricacies of marketing but had limited experience in the realm of writing.

Fast forward seven years, and we find ourselves assisting Jerry in managing one of the most renowned writing websites in the world. With a staggering email subscriber count exceeding 300,000 and a plethora of glowing reviews, our journey has been nothing short of remarkable.

However, our aim is not to merely boast about our accomplishments—we want this success for you too.

We want to take everything that is working for Jerry and his online platform and give that to you. It’s a step-by-step roadmap that will tell you exactly how to set up your platform, both from a marketing mindset and a technical tactics standpoint.

The hardest part about marketing your book is knowing how to reach people, and making educated guesses in the hope that your efforts will actually pay off.

What if the guesswork was eliminated, and you could be confident of every step you took building your online platform?

That’s where our detailed plan comes in.

Introducing
Author Platform Blueprint—a step-by-step book marketing course specifically designed for authors
Put simply, this is a proven, A-to-Z system for planning, creating, and maintaining an engaging author marketing platform — even if you have zero marketing experience or are overwhelmed by the task of putting yourself and your work online.

The goal? To get the readers your book deserves and have a place to grow an audience that will attract agents and publishers.

We can tell you — that doesn’t just happen.

When authors gain readers, it’s almost always because they had a targeted and calculated plan to draw the attention of those readers and intrigue them enough to engage with their writing.

No one can promise you’ll gain overnight success or that you’ll set up a platform that makes you a bestselling author, but we can guarantee this: Apply these proven marketing tactics to your author platform, and you’ll have the best chance to get your book read and an agent’s attention.

Author Platform Blueprint reveals our repeatable author marketing process in its entirety.

We lay everything out for you step-by-step, so you’ll always know exactly what to do next — no matter how tech-literate you are or how experienced you are in utilizing the internet as a marketing platform.

How Does It Work?
This course has two key components that work together to best help you achieve your dream of being an author:

• COMPONENT I:
  A 7-Part, Self-Paced Video Course
• COMPONENT 2:
  Personalized support from our Marketing Experts through 1-on-1 Author Platform Consulting Calls

Video Course
Here’s the details:

This video course consists of dozens of video lessons that walk you through every step of setting up your author platform, marketing strategy, and online identity. Each video includes everything a hired marketing team would do for you if your author “brand” had a marketing department. It’s like having the experts looking over your shoulder as you create your author platform.

We start with your book or the kinds of books you write — help you know exactly how to research the audience that wants to read that kind of book, build a website to bring them all together, and help you know exactly what to create to maintain the best marketing strategies.

Best of all? You advance at your own pace, fitting the curriculum to your own schedule based on your calendar and lifestyle — which ensures marketing never trumps the real writing you’re actually passionate about.

An Overview of the 7-Part Process to Help You Create Your Online Author Platform

Part 1: Your Author Brand Identity
In this section, we help you get into the mindset that bestselling authors have when they approach their marketing. It’s about understanding that, yes, you are technically a brand as you begin to set up your author platform. Before you do anything else, setting up your values will help guide everything you do and keep you focused.

You’ll learn:

• How to create an author brand identity and why that’s important to a writing career (and how that can help you keep a personal life while maintaining a public persona)
• How quality content for your platform will trump quantity every time
• How to focus your efforts online even if you feel overwhelmed by the vastness of the internet — that way, you don’t waste time in places that won’t help you
• Why creating your website is a top priority as a one-stop shop for your reader
• How to develop your “why” as an author and keep that at the center of everything you do (and how that has helped bestsellers like Jerry Jenkins stay on target)
• Our strategy that gives purpose to your marketing by outlining your Core Values
• Secrets to developing your Core Message to attract the right kind of readers to your site
• Plus a lot more!

(And that’s all in just Part 1 of SEVEN parts! See how much you need to know even before you start building a platform, so you don’t end up feeling lost after months of work?)

Part 2: Research Your Brand
Here we spend a few sessions on the research you’ll do for your author platform — a critical step many skip entirely. Research ensures that you not only find your ideal reader, you’ll also be an expert on how they think.

You’ll learn:

• Why marketing your book in the correct genre can be the difference between getting fan mail from your readers and your book never getting read
• How to find where your target reader is online and how you can start grabbing their attention
• Our little-known tactic called Amazon Review Mining that can help you create content your readers actually want to engage with
• How you can take the guesswork out of research with direct surveys of your target audience to provide the easiest direct feedback strategy possible
• How easy it is to use our provided email templates to get the most responses from future book purchasers
• Why researching other author brands in your genre is important and how it can help make your platform creation even easier
• And a lot more

Part 3: Creating an Author Website
You don’t have to be a tech wizard or know how to code to build a website. We take you step-by-step through setting up a website that you’ll be able to do yourself without the cost of a web designer—even if you’ve struggled with the internet in the past.

You’ll learn:

• The importance of a single online space for you to direct readers to and capture their email addresses, keeping them engaged with your writing
• How to navigate all the necessary details of building a website, like getting a domain name and hosting a website
• A review of all the major web hosts and how to set up your site no matter if you choose Squarespace, Bluehost, Godaddy, or others
• Exactly what you’ll need to do to gather your readers’ emails and keep engaged with them
• Marketing fundamentals to ensure your site has the kind of copy to make even the most clever copywriter jealous
• What actually needs to go up on your website page by page so every word on your site has a purpose (which is ultimately to promote your books)
• And more!

Part 4: Making Content for Your Author Brand
Even with a slick website that looks incredible, no one will see it or want to stick around if there’s nothing for them there. A part of making an author platform is ensuring you draw the kinds of readers that will want to buy your book. How? By making incredible content that your readers can find on Google and building a network with other writers.

You’ll learn:

• How a blog is critical to keeping your site fresh and discoverable online (and tactics that keep blogging from becoming a chore)
• Why making a content calendar can keep you consistent and help you balance your marketing efforts with your book writing
• Research strategies for examining competitors in your niche and how other authors have produced engaging content
• How to keep your own list engaged and build that relationship through emails (with handy templates for you to copy)
• Why SEO or Search Engine Optimization is actually a manageable skill that you don’t have to fear to learn
• Exactly how to find keywords and build blog outlines that will make your writing process easy and effective
• A full content strategy, the same that we’ve used to grow the Jerry Jenkins email list to over 300,000 subscribers
• How to connect with other writers and develop a symbiotic relationship with other bloggers to help grow your influence
• And even more that ensures you’re never guessing what to do next

Part 5: Utilizing Social Media

Social media is almost a bad word to those who don’t want to deal with the internet and the noise it can sometimes create. But it’s a critical tool for your author platform plan that can be navigated with a little help from our marketing expertise. And, you can run your social media based on all that content you already made…cutting down on the work you’ll have to do!

You’ll learn:

• How to focus your efforts to the social media platforms that will work best for you and your niche
• Tactics for using your blog content to create shorter social media pieces to avoid doing double work
• Why a social media calendar is key to making the best use of your efforts so you don’t have to waste any of your precious time
• What social media scheduling platforms do, and how they can help you schedule every post in advance so they run in the background
• And everything else we know about marketing on social media for authors

Part 6: Optimizing Your Content
The best way to get the most out of your time creating an author platform is making sure everything is running exactly the way you want. If you’ve ever wondered how some websites seem to stay at the top of search engine results, a big reason is because they constantly ensure old posts are still performing. And you can do that too, with minimal effort.

You’ll learn:

• What an SEO audit is, how to run one yourself, and how it can keep old content working to bring in traffic to your platform
• How to keep your website loaded with fresh keywords that help your readers find you
• What A/B tests are, and how professional copywriters use them to ensure their copy is converting buyers
• Why the best marketing strategy is a constantly updating one and how you can keep readers no matter how many years you run your author platform
• And more!

Part 7: Consistency is Key
The reason that most online author platforms fail is simple: the author gives up on it. Staying consistent is the key…and that doesn’t mean you have to post every day or be uploading TikToks every few hours. All it means is giving a reason for your readers to keep coming back for more.

You’ll learn:

• How to blend consistency with high-value content so you aren’t creating content for the sake of creation, rather you’ll always create something your reader wants
• How to create a content schedule that works for you and still keeps readers coming back to your author platform
• That content isn’t everything, simply responding to your readers goes a long way to keep them engaged
• How important it is to keep focused on your why, your values, and your mission as an author
• Why it’s important to always have your book writing as the focus (and how it deserves the effort needed to reach readers)

By the end of this course, you’ll have a fully functioning author website and platform that you can’t wait to show the world, ready for readers.

A high-quality author brand platform could be your ticket to finding readers and more…

How would it feel to have loyal readers commenting on your blogs and social media posts, eager for more of your books?

What would it be like to receive emails from fans who found you online, discovered your writing, and couldn’t wait to tell you how much they loved it?

Imagine connecting with other authors, going on podcast interviews, guest posting on other websites, and developing a network of writers that will support your book-writing efforts

Every year, more aspiring authors decide to really go for it and put themselves out there to be discovered by readers, agents, and publishers. And we won’t sugarcoat it—most fail. Why? Because most writers have no marketing strategy whatsoever, see zero returns for their efforts, and give up on running their online author platform.

The good news is, you can get handed an A to Z roadmap of a repeatable marketing strategy by the very team that runs the platform of a New York Times bestselling author.

We can’t guarantee you’ll release a bestseller or sign a lucrative contract overnight, but we can promise this:

Use our proven Author Platform Blueprint system, and you’ll have a website you’ll be proud to show an agent and the best chance to bring readers to your writing. I’ll show you exactly what it takes to make it all it can be. It’s up to you to follow the steps and do the work.

If that makes it worth hearing more about this course designed for aspiring authors like you, read on…

Now, your free bonuses:

Free Bonus #1: We Will Personally Critique Your Author Website

We know just how much work goes into building a website that will catch both the attention of readers and agents. We also know it can be daunting doing all that work to push the publish button on your site and cross your fingers that everything is done right.

With Author Platform Blueprint, you’ll be able to get marketing experts (us) to review your site and tell you what we would do to make it better based on our years of branding experience.

Your critique will show you:

What’s working
What needs improvement
The specific changes you need to make
How to keep engaging your audience and grow your traffic
And much, much more!

Free Bonus #2: The Author Brand Strategy Package

Even as organized as the course is, you’ll need one condensed resource that will help guide everything you do as you build your platform. The Author Brand Strategy Package is a veritable Marketing Bible for your author brand that will help you see exactly the kinds of strategies that work, and it will be a place to keep together all your personal branding and resources.

What you get:

1. Copywriting formulas and tips created by our head of conversion

This guide will be everything you need to set a strong foundation to write in an engaging way online that keeps readers’ attention. Let’s face it, we all are hit with a million different distractions on the internet, you want to have the kind of content that cuts right through those distractions and keeps readers on your site.

There are entire copywriting courses that go over the information in this part of your Brand Strategy that can cost hundreds of dollars, but we want to make sure you have them as a free bonus for joining Author Platform Blueprint.

2. Social media strategies developed by our specialists

Never stare at a blank Facebook draft wondering just what you’re supposed to say again. We want to make sure things are running quickly and efficiently whenever you post to social media. Combine this with the copywriting tactics you’ll receive and you’ll have the best chance to find real engagement in a sea of other posters.

3. Competitive research tactics that keeps your author brand up-to-date

You’ll have the exact strategies our marketing team uses to research your niche and know exactly what your audience wants (and what they are afraid of.) You’ll know how to speak to them and earn their trust because you’ll already know what they want to see.

4. A handy place to keep all your personal brand information

One of the modules of the course will dive into the importance of keeping a consistent look for your brand across all platforms. Your brand colors should match your social platforms and on your website, for example. Even consistency with profile pictures is important to the overall professionalism of your author brand.

Keep all your brand colors, designs, styles, fonts, and more in one place, known in the marketing design world as your Brand Style Guide.

Free Bonus #3: An Exclusive Invitation to Join Leverage Brands and Your Fellow Graduates for a Day-long Mastermind Summit Session

When you’ve finished the program, you deserve something special.

So you’ll be invited to a FREE day of group coaching and discussion about your author platform — an entire daylong Mastermind session. You’ll be able to get even more branding and marketing tips from the experts, keeping you apprised of the constantly changing world of digital marketing.

Plus, you’ll be able to celebrate a huge milestone in your writing career—your own website and platform.

We can’t wait to celebrate with you!

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.