Kevin Hillstrom – Transactional data analysis

Description

Kevin Hillstrom – Transactional data analysis download , Kevin Hillstrom – Transactional data analysis review , Kevin Hillstrom – Transactional data analysis free

Kevin Hillstrom – Transactional data analysis

Digital Marketers understand why marketing campaigns work, but have you ever wondered what truly fuels business success?

Applying the lessons in this course will allow you to become an expert at understanding what is truly driving the success of your brand, from a customer standpoint.

Armed with this information, the analyst teaches Professional employees why the brand is succeeding/failing, arming employees with the tactics necessary to grow the brand going forward.
Introduction video (2 minutes)

After taking this course you’ll…

• Determine at a strategic level why your business is not meeting expectations, allowing the analytics professional to clearly communicate to Executive why the business is not operating at 100% effectiveness.
• Evaluate the three types of business modes (loyalty, hybrid, customer acquisition) and determine which one your brand operates within.
• Quantify and communicate the critical importance of a Welcome Program at developing a life-long customer relationship.
• Understand the point at which a customer either decides to become a loyal buyer or elects to end a relationship with your brand, enabling you to effectively market to the customer.
• Develop a customer plan that allows your business to grow at a rate that will please your Executive Team.

Skills you will master
Data Analysis Data structure Forecasting Metrics and reporting Transactional data analysis

This course is essential for you if …

• You want to understand why you have made so many digital improvements to your brand and you haven’t seen corresponding sales increases.
• You want to become a C-Level Executive in the future by becoming more involved in business strategy.
• Figure out the best way to apply your digital marketing smarts to increase sales performance.

This course is NOT for you if…

• You do not have access to customer purchase transactions.
• Your ability to crunch data is limited to Excel or Google Analytics, or you do not have access to a qualified business analyst who can help you analyze the data.
• Your brand has customers with infrequent purchase cycles (i.e. purchasing a car).

About the expert

Kevin Hillstrom 
Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.

Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.

Your course curriculum
Transactional data analysis

1 Data Structure
Leverage the power of a simple .csv file with Customer Purchase Transactions Topics covered Learn why traditional digital reporting is insufficient to help a Business Leader understand why a brand struggles to grow Change how you view customer behavior …

2 Rebuy Rates
Knowing whether a brand is in Acquisition Mode, Hybrid Mode, or Loyalty Mode determines how a brand should craft marketing strategy. Topics covered Determine whether your brand is in Acquisition Mode, Hybrid Mode, or Loyalty Mode. Understand why the Mo …

3 New + Reactivated Buyers
How one brand saw the light Topics covered Learn why new + reactivated buyer counts are likely the most important metric you should track. Understand the critical role new + reactivated buyers play in subsequent growth. Teach co-workers why the focus o …

4 Customer Spend
Why increasing customer spend works at Starbucks, but not as well for most of us. Topics covered We’re taught we can get customers to spend more. This lesson suggests that rebuy rates help us understand “if” that is possible or not. Identify if spend c …

5 Forecasting
Predicting the future is key to fueling marketing success today Topics covered Discover the importance of forecasting the trajectory of your business. Learn how to combine rebuy rates and spend to identify how many customers you’ll have in the future. …

6 Marketing Channels
Why email marketing plays a disproportionate role among loyal customers Topics covered Measure when customers interact with different marketing channels in the customer life cycle. Think carefully about how you use marketing channels based on when cust …

7 Welcome Programs
Almost nobody leverages welcome programs. But they should. Topics covered Learn what a Welcome Program is. Measure “when” a second purchase is likely to happen. Identify the “key inflection point” when customer behavior can be influenced. Download the …

8 The Comp Segment Table
My favorite tool for measuring business health Topics covered Shift focus to figuring out “why” a business is succeeding or failing. Learn how to create a Comp Segment table. Understand the robust flexibility that underlies this simple query. Download …

9 The “Class Of” Analysis
When the Chief Merchandising Officer gets mad at You Topics covered Shift focus from marketing to merchandising/products. Understand how decisions from 2-3 years ago impact performance today. Realize that new merchandise, like new + reactivated custome …

10 Promotions
How could they possibly harm the brand? Topics covered Create “break-even” analysis to measure how much more you have to sell to overcome what is given away with a discount/promotion. Quantify whether discounts/promotions “teach” customers to wait for …

11 Telling The Story
Compelling leadership to act upon the story Topics covered Think about how you put together a series of separate analyses into a coherent order that yields a compelling story. Share the key messages you want Executives to take away from your work. Down …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.