Ross Hudgens – Scaling Content Marketing

Description

Ross Hudgens – Scaling Content Marketing download , Ross Hudgens – Scaling Content Marketing review , Ross Hudgens – Scaling Content Marketing free

Ross Hudgens – Scaling Content Marketing

Harness the power of SEO to scale
Investments in social, email, and PPC can hit their potential ceiling, while SEO, even though a long game, can provide a higher ROI compared to the other channels. Powered through SEO, learn how to build an audience online with content that can be successfully scaled. This course will teach you the in-depth process for building content strategies from scratch and leveling them up to start generating more than 250,000+ monthly site visits.
Introduction video (2 minutes)

After taking this course you’ll…

• Learn how to build an effective SEO-driven content strategy for your company, no matter the size and budget.
• Build a Keyword-Opposition to Benefit (KOB) Analysis you can leverage to rank for high value topics, fast.
• Understand what makes content marketable and learn how to port that over to your business.
• Develop an end-to-end outreach strategy to help get your content seen and ranking in the search engines.
• Apply Content Layering to take your introductory knowledge and get the most valuable pages you build, ranking quicker.

Learn the method that will increase your traffic exponentially
Learn the content marketing method used by Intuit, TripAdvisor, AirBnB and more. After this course you’ll understand why email outreach is important, how to use content layering to grow sales dramatically, why design is such a critical component in an SEO-driven content strategy and how to use the Keyword Opposition to Benefit Analysis.

Skills you will master
AIDA framework Backlinking Content Marketing Link Building Search Engine Optimization (SEO)

This course is essential for you if …

• You are the sole content creator at a company who is responsible for gaining traffic to a blog or similar content library.
• You are a marketer looking to learn more about SEO to add to your skill set.
• You are a beginner SEO who understands the technical side but is looking for guidance on content and creative.

This course is NOT for you if…

• You don’t have the resources to execute well designed and written content.
• You don’t have resources to commit to pitching your content once live.
• You consider yourself “advanced” in SEO and already understand the importance of link building and content creation.

Skills you should have before taking this course
The lessons and strategies are for individuals who want to be able to effectively scale content marketing efforts. A general knowledge of common SEO terms used and use of a free or paid keyword research tool are an advantage.

About the expert

Ross Hudgens 
Ross is the founder/CEO of Siege Media, a 85-person, SEO-focused content marketing agency with offices in San Diego, Austin, and NYC. Siege made the Inc. 5000 list the last three years.

Your course curriculum
Scaling content marketing

1What is SEO driven content marketing?
Why SEO driven content marketing should be your main focus to increase traffic. Learn the basis to get started and scale your strategy. Lesson topics: Differentiate between SEO based content marketing and other forms of contentDetermine if your website …

2Prioritizing Topics for Rankings
Understand the keyword opportunity to benefit (KOB) analysis to create a scalable topic strategy. Lesson topics: Develop a content calendar based on ability to rankChoose appropriate keywords based on four key criteriaMeasure value of potential ranking …

3How to layer content over product pages
Make a greater impact with your strategy by matching top funnel keywords to bottom funnel products. Lesson topics: Determine how keywords fit in your marketing funnelUtilize keywords to boost your product pagesFind substitutes when content layering doe …

4Upgrading the Skyscraper Technique
Learn when and how to apply the Skyscraper Technique to make the most of your available resources. Lesson topics: Define the Skyscraper TechniqueDiscriminate good and bad uses of the Skyscraper TechniqueDifferentiate between when “10x” or “2x” content …

5When (and How) to Link Build
Know what link building is and how it impacts your site’s domain authority. Lesson topics: Define link building and understand its importance in SEO and rankingsDemonstrate ability to write effective pitch templatesEvaluate what makes a website “pitcha …

6How to scale content
Integrate the course content into everyday practice. Lesson topics: Start putting all lessons into practiceRecognize shortcomings or potential hurdles to effectively using this method Resources Resources How to Estimate SEO ROI Blog post/article Lesson …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.