Miri Rodriguez – Storytelling

Description

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Miri Rodriguez – Storytelling

A distinctive brand story helps define and successfully communicate unique personal and business attributes.

Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.

In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

Introduction video (1 minute)

Learn the five steps of design thinking as a model to plan, design and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identify, ideate, prototype and test phases, understanding each step for storytelling success.

Skills you will master
Career growth Data Analysis Interviews Marketing frameworks Marketing strategy SWOT analysis

After taking this course you’ll…

• Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experience
• Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
• Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
• Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
• Leverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next level

About the expert

Miri Rodriguez 
Miri Rodriguez is a globally recognized Storyteller, Head of Global Internship Program at Microsoft and author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age.

Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach.

Your course curriculum
Storytelling

1 What is—and what is not—storytelling
Understanding the power of story and dispelling ideas of what it is not Topics covered: Learn the elements, structure and attributes of storyDefine the story arc (exposition, rising action, climax, falling action, resolution)Understand the 8 basic stru …

2 Introduction to Design Thinking for storytelling
Leveraging design thinking to prototype stories Topics covered: Understand the Design Thinking stepsUnderstand how to submit stories through the Design Thinking modelBegin to conceptualize empathize, define and ideate phases Resources Resources The 22 …

3 Step one: Empathize
Becoming an empath to tell effective stories Topics covered: Empathy is a skill setLearn the 3 levels of empathy: cognitive, emotional, compassionateFinding your story’s universal truth Resources Resources Empathy VS Sympathy Blog post/article Wired fo …

4 Step two: Defining
The importance of defining the story mission, character, plot and conclusion for a successful story Topics covered: Creating a story missionDefining the story charactersCreating a story outline Resources Resources Fiction Writing Template Template Miss …

5 Step three: Ideating
Ideation is about taking your story arc and giving it intersectionality (several layers from several angles) Topics covered: Ideation as a great tool to tell storiesBrainstorming sessions and ideasUsing the SCAMPER brainstorming tool Resources Resource …

6 Step four: Prototype
Creating low cost, low effort story concepts Topics covered: Learning to create story conceptsPrototyping story linesIdentifying the best prototypes by using the Napkin Pitch model Resources Lesson slide deck

7 Step five: Test
Learn to benchmark your storytelling Topics covered: Success indicators in storytellingHow to fail with a story Resources Resources 500 Questions To Help You Write A Better Story Video 100 questions to help evaluate your story Blog post/article 50 Stor …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.