Joe Martinez – Lead Generation Master Class

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Joe Martinez – Lead Generation Master Class

Section 1 – Generating Leads

• Intro & Agenda – Section 1 – Generating Leads
• Call To Action Strategy – The Biggest Problem with Most Lead Gen Efforts
• Call To Action Strategy – Determining What You’re Going to Offer
• Call To Action Strategy – The Price of a Lead
• Call To Action Strategy – Building First Party Data Sets
• Call To Action Strategy – Designing for All Stages of the Buyer Funnel
• Finding Your Audience – Who Are They and How to Find Them
• Generating Leads – Overview of 4 Main Channels for Lead Generation
• Building a Foundation – Intro to Why We Need Extensive Tracking
• Building a Foundation – Excluding Duplicate Leads
• Building a Foundation – Creating a Database for Future Optimizations

Section 2 – Improving Lead Quality

• Intro & Agenda – Section 2 – Improving Lead Quality
• Words of Caution – Setting Proper Expectations When Qualifying Leads
• Defining Goals – What Makes a Good Lead?
• Ad Copy & Landing Pages – Make Your Boundaries Clear
• Lead Gen Form Strategy – Understanding Form Impacts on Performance
• Lead Gen Form Strategy – CASE STUDY: B2B Employee Management
• Lead Gen Form Strategy – Tips to Improve Lead Quality with Forms

Section 3 – Converting Down the Funnel

• Intro & Agenda – Section 3 – Converting Down the Funnel
• Data Prep – Defining Metrics & Requirements for Section 3
• Retreiving Your Data – Creating a Workable File for Optimization
• Timing Your Optimizations – Don’t Jump the Gun
• Attribution Matters – Understanding Why Lead Creation Touch is Imperative
• Defining an MQL – Intro to Lead Scoring
• Campaign Movement Strategies – Using Paid to Move Users Down Funnel
• Developing Cost Per Lead Goals – How CRM Data Influences Top of Funnel Efforts

Conclusion & Recap – Customer Generation

• Conclusion & Recap – Customer Generation
  

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     • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
       • No coaching calls or scheduled sessions with the author.
       • No access to the author’s private Facebook group or web portal.
       • No entry to the author’s exclusive membership forum.
       • No direct email support from the author or their team.

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  • Firstly, item is not as explained
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