Brendan Dell – Positioning

Description

Brendan Dell – Positioning download, Brendan Dell – Positioning review , Brendan Dell – Positioning free

Brendan Dell – Positioning

Your positioning will determine if you sink or swim
In a crowded market, only companies that get their positioning right will remain afloat.

Without excellent positioning, you face…

• competitors who force your prices down,
• being perceived as a commodity, a me-too or also-ran,
• long sales cycles and price-resistant customers who struggle to grasp your full value,
• the risk of becoming irrelevant as the market leader pushes you out of the arena.

Course overview

Once you master your positioning, you can carve out your own unique space in the sea of sameness.
This course brings you the framework to become a Market of One: A company that customers seek and choose for what makes it unique.

When you’re a Market of One — when you stand out in the sea of sameness — sales and marketing get a whole lot easier.

After taking this course, you’ll…

• Have a complete Market of One messaging framework for your company.
• Know how to make any product stand out.
• Understand what positioning is and how to use it in the modern marketing landscape.
• Transform your positioning strategy into marketing strategy with a tactical plan that you can execute.
• Avoid commoditization and “me too” marketing with a unique message that gets noticed and drives business.
• Avoid other common pitfalls by clarifying your value (rather than confusing your market).

Skills you will master
Differentiation Market research Marketing strategy Messaging Messaging strategy Positioning

Learn effective positioning in the modern landscape
In this course, you’ll learn how top marketers at companies like Drift, Salesforce and Zuora rely on a positioning story to separate their companies from the rest. (No outdated examples from the ’70s or ’80s).

You get practice advice that makes it clear what you should do next. These course is packed with frameworks and actionable steps that will put you on the path to becoming a Market of One.
Become great at positioning in 8 sessions:

1. Learn to differentiate your company in a sea of sameness. Avoid commoditization, price erosion, and the trap of “me too” messaging.
2. Discover how to translate your positioning into clear, compelling messaging that makes you the obvious choice for your ideal customer.
3. Understand how positioning has changed, so you can succeed in the splintered modern media landscape.
4. Get inspired with eye-opening case studies and examples from top brands.
5. Create your own positioning strategy. Get a proven template to guide positioning conversations and architect your unique strategy.

Positioning can make the difference between wild success and total failure
Uber and Lyft are both ride-sharing apps, functionally nearly identical. So why do customers choose one over the other? Why have all other ride sharing apps faded into oblivion?

Positioning has a lot to do with it.

These two companies have carved out a unique position in their customers’ minds. You too can carve out a unique position in your customers’ minds.

This course will put you on the fast-track to becoming a positioning expert who can…

• create powerful differentiation to make sales and marketing easier and more effective,
• lead a unified and memorable go-to-market strategy,
• take a company from market irrelevance to a Market of One.

Never again will customers confuse you for “another one of those.” Instead, you’ll be the only one like you.

And you’ll do it all with a powerful positioning framework that gets your ideal customers to tune in, lean in and choose you.

This course is essential for you if …

• Work in software or technology and want to know how leaders differentiate products in the modern world.
• Want to develop a more cohesive team culture that rallies around a mission and story.
• Want to differentiate a product in a red ocean, driving bigger deals, less price resistance, more inbound leads, and higher conversion rates on every promotion you launch.

This course is NOT for you if…

• Aren’t willing to take a position in your market and lead.
• Favor the perfect answer versus testing, experimenting, and learning to find the position that will move your market.
• Believe in product-led positioning and aren’t willing to test new approaches to go-to-market strategy.

Skills you should have before taking this course
This course is ideal for those who have a baseline understanding of their market dynamics.

About the expert

Brendan Dell

Brendan is an author and award-winning messaging expert and the founder of The Daily Creative.

He is the creator of a simple, story-driven communications framework that allows organizations to clearly differentiate themselves in the marketplace, transforming them into a Market of One—an organization that is sought after for what makes it unique.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.