Stephen Kane – Product Marketing Content

Description

Stephen Kane – Product Marketing Content download , Stephen Kane – Product Marketing Content review , Stephen Kane – Product Marketing Content free

Stephen Kane – Product Marketing Content

After taking this course you’ll…

• Understand the five ceremonies of Agile Marketing and how each contributes to more efficient and flexible, outcome-driven product content.
• Apply a strategic mindset and ruthless prioritization of your content output by introducing new priority frameworks to your planning toolkit.
• Learn what a win/loss analysis is, and how having one in place will prevent you and your marketing and sales team from losing winnable deals with your content.
• Translate your product’s features into human-centered benefits that resolves pain points by utilizing a value proposition canvas.

This course is essential for you if…

• You want to evolve from an execution content culture toward more of a craftsmanship content culture connected to your brand’s product strategy.
• You struggle to prioritize all of the content work that is being asked of you and your team. Work on the right stuff and learn how you can credibly say, “no”
• You find yourself wondering how you can make your product marketing content more human-centered and address your client’s pain points head on.

This course is NOT for you if…

• You are only concentrated on creating outputs. Shifting your mindset from outputs to outcomes will enable you to build more client-centric content aligned with your brand’s product strategy.
• You aren’t focused on driving revenue. This course will elevate your strategic mindset and help you align you and your team’s content production work to revenue-generating activities.
• You aren’t willing to introduce new ways of working into your workplace. Transforming your team’s working style into Agile Marketing involves buy-in from your critical partners and colleagues, as well as introducing new processes and workflows.

Skills you will master
Customer centric content Customer journey Product centric content Product content Product marketing

About the expert

Stephen Kane

Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.

Your course curriculum
Product marketing content

1 Taking an Agile approach to Product Content Development
Think Agile scrum is just for software development? You’d be surprised. Here’s how to apply the best of Agile in marketing your product’s content. Topics covered: What an Agile content team does and how they operateUnderstanding the five ceremonies of …

2 Tips for prioritizing product marketing content
You’ll manage no shortage of demands from stakeholders on where to focus your time with your product’s content. Here are a few ways to avoid content burnout, impress your partners with a strategic mindset, and make it easier to say “no!” Topics covered …

3 Closing the sale with product content
From demos to case studies, you have a toolkit of product content tactics at your disposal. It’s your job to use them to move your audience down the funnel. Here are the common sales-enabling approaches to help drive revenue. Topics covered: Understand …

4 What content should be on my website?
Your company’s website is arguably the most critical reflection of your product’s story. Learn how product marketers typically spend their time managing this digital asset’s content. Topics covered: Recognize how your content needs to adapt for your we …

5 Product Centric vs Customer Centric Content
How do you create both product-centric and customer-centric content? Failure to connect solutions across the buyer’s journey can lead to missed opportunities to move your customers down funnel. But there is a risk if you’re too product-heavy. Find out …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.