Lexi Mills – Integrated Public Relations and SEO

Description

Lexi Mills – Integrated Public Relations and SEO download , Lexi Mills – Integrated Public Relations and SEO review , Lexi Mills – Integrated Public Relations and SEO free

Lexi Mills – Integrated Public Relations and SEO

Create and execute highly effective PR and link building strategies

Through effective integration, you will be able to create measurable scalable results that impact reputation, rankings that don’t date with the google algorithm changes.

After taking this course you’ll…

• Design, execute and promote a PR SEO program that builds brand, links and drives traffic.
• Navigate the challenges of working with other departments and getting critical sign-off on projects and campaigns.
• Measure and report the value of PR SEO work.
• Understand what tools can support your work and how and when to use them.
• Develop excellent on and offsite media relations materials to enhance the impact of your promotional work.

Skills you will master
Link Building strategies Marketing campaigns PR campaigns PR strategy Public relations

About the expert

Lexi Mills
Lexi Mills is a multi-award-winning and data-driven digital marketing expert, specializing in PR SEO and emotionally intelligent business strategy. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities, and investors.

Lexi’s research focuses on the opportunities and ethics of artificial intelligence, and the growing risk posed by bias within algorithms, particularly in healthcare sectors.

Your course curriculum
Integrated Public Relations and SEO

1 Introduction to PR SEO
Join Lexi as she introduces herself and outlines the rapidly growing field of PR SEO. Topics covered: The evolution of search enginesReal life examplesBlending PR and SEO specialityiesChanges in the way we work Resources Historical Google Updates relat …

2 Understanding links
Links are vital for driving organic traffic to a website via search engines and content placement on other sites. Quality links help to raise domain authority and therefore search engine ranking. Lesson slide deck Resources When to sacrifice links for …

3 PR SEO’s role in brand, investment, and acquisition
Familiarity = favorability. Topics covered: What are P0 and smart results? What rich search results mean for brands Risk and opportunities Lesson slide deck

4 The challenges of an integrated strategy
Although the initial stages of getting a team to integrate can be challenging, all work should perform higher when all teams are pushing towards the same goals and supporting each other. Topics covered: Identify the risks of not integrating your strate …

5 Risk managed PR SEO strategy
A summary of the contextual importance of building an audience for brand marketing, and the difference between audience building and customer acquisition. Topics covered: How to regulate client expectationBuilding trust with clientsAvoid being a “bank …

6 What content do you need on your site and why?
There are two types of visitors to your site: your customers and journalists. This lesson focuses on how to serve your journalist site visitor. Topics covered: Leveraging anchor contentAssessing media assetsThe anatomy of a press centerHow to structure …

7 Drumbeat PR SEO
Use the drumbeat approach to communicate a steady stream of large and small actions and stories, over time, to reinforce your client or site’s mission and purpose. Topics covered: Maximizing your forward features How to showcase awards Writing bylines …

8 What to pitch and how
Pitching is part of the game. This lesson will get you ready. Topics covered: Pitching stragegt: from soft sell to day-of-launch How to get multiple exlusives Pitching on the phone Real world examples Resources Lesson slide deck

9 Press Materials
Journalists are busy and it is imperative that your press materials be presented in a professional manner. High-quality press materials do not go unnoticed. Topics covered: The anatomy of a story for mediaWhat press materials are neededWhere to host yo …

10 Measurement, reporting, and targeting
What and how to track and measure PR SEO Resources Lesson slide deck

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.