Jordan Greene – Customer storytelling & proof

Description

Jordan Greene – Customer storytelling & proof download , Jordan Greene – Customer storytelling & proof review , Jordan Greene – Customer storytelling & proof free

Jordan Greene – Customer storytelling & proof

The secret to world-class product marketing is simple: customers. We all know that to be true, but it’s so tempting to get distracted by how amazing our own product is. We often fall short and forget to make the customer the hero of our story – not our company.

This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling!

After taking this course you’ll…

• Understand how to gather up-to-date information Understand why strong customer storytelling helps you win more deals
• Build programs that develop customer advocates
• Leverage customers to tell your story on your behalf
• Evaluate & manage 3rd party review sites to build public social proof that compels buyers to choose you over the competition

This course is essential for you if…

• You work in marketing at a B2B organization
• You’re a product marketer who wants to accelerate your career
• You’re a product marketer who wants to develop programs that drive extraordinary outcomes

This course is NOT for you if…

• You’re an experienced or successful customer marketer
• You don’t believe customers are the key to product marketing success
• You’re looking for a quick method to build a case study

Skills you will master
Brand story Customer proof Customer storytelling Customer-centricity

About the expert

Jordan Greene
Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. He’s helped grow Outreach from an early-stage startup to a $4.4B sales software company, including building a community of raving customer advocates of over 100k.

He has 10+ years of experience in B2B tech product marketing in growth companies.

Your course curriculum
Customer storytelling and proof
1 The Power of Customer Storytelling
Understand why strong customer storytelling helps you win more deals and the key ways to leverage customer advocates Topics covered: Learn what’s wrong with taking a product-first lens and why focusing on customers will help your product break through …

2 Becoming Customer Obsessed
Develop rituals that tune you into what matters most to your customers.

3 How to Build an Army of Advocates
Build programs that develop customer advocates Topics covered: Learn why it’s critical to “build an army of advocates” on day 1Understand the basic principles of advocates and how to avoid easy trapsReview techniques to facilitate & develop early a …

4 Customer Storytelling Uses
An introduction to the ways product marketer’s can leverage customers Topics covered: Learn most compelling ways to leverage customersApply customer stories to specific marketing assetsReview examples of compelling customer storytelling Resources Lesso …

5 The Hero’s Journey
Why Joseph Campbell’s The Hero with a Thousand Faces is on every great marketer’s bookshelf Topics covered: Understand the hero’s journey and why it’s an effective storytelling model for marketingLearn how to make the customer the hero of your storytel …

6 Managing 3rd Party Review Sites
Review sites can make or break your company – learn the basic playbook to maintain a strong presence that compels buyers to choose you. Topics covered: Learn why reviews sites are a critical asset for buyersHow to develop your own playbook to maintain …

7 Case Study Basics
Case studies are the bread & butter of strong social proof. Learn the basics of how to construct an effective case study. Topics covered: Learn why case studies are a necessary and effective tool for sales Understand the do’s & don’ts when cons …

8 Reference Programs
The ultimate social proof happens with buyers connect with customers. Building a reference program for your sales team equips them with the ultimate tool to convince concerned buyers. Topics covered: Understand the power of references and why it’s wort …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.