Ashlyn Writes – Copywriting for Creatives

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Ashlyn Writes – Copywriting for Creatives

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It’s where your clients & customers make THE
bottom-of-funnel decision,
credit card in hand.

After all, it’s home to your money-maker pages:

💵 Product & shop pages
🤑 Sales pages
💳 Services/work-with-me pages

And if you’re not putting a 🥂 convo cocktail in your guests’ hand, revving up an empathetic, “omg, get out of my head/I feel so seen” messaging moment,  & sliding in with a pitch so irrisistable that you’ll live rent free in their head if they DON’T click …

… they’re be-bopping to the next tab before you can even ask what brought ’em.

AND YOU’RE LEAVING WADS OF CASH ON THE TABLE.

 The thing most folks forget is that 80-90% of info is coveyed to the brain via imagery & visuals.

Meaning only 20% of your web copy—sales page, work-with-me-page, etc.—is even read.

And it’s not even all the same 20% from buyer to buyer. 😳

In fact, we’ve done the research (even built a whole quiz on it) outlining there are 4 buying types in your audience—

🧭 Poised & polished, she wants the methodical “how

📊 Sassy & strategic, anti-fluff/high BS radar

🖤 Winsome charmer, ALL about the feels

💡 Whimsical visionary—your big-picture buyer

THIS DOES NOT MEAN YOU NEED LESS COPY.
THIS MEANS …

The 20%* the buyer’s eyes DO land on
must work, & work   overtime     
I realized all this in 2016 as I started applying my corporate marketing insights to the creative economy.

AND I CREATED MY 3-PART FRAMEWORK TO WEBSITES THAT MAKE BANK:

1. A rock-solid brand messaging kit

—the crown jewel which is your Onlyness Factor—as the foundational slab of the whole structure. It’s based on what you DO own the monopoly on: your story.

2. Ear-to-the-ground systems

to constantly mine for those “What!? Get out of my head!” marketing moments with your audience, so no matter if you pivot, introduce a new offer, or change industries entirely, you know how to empathy hack your customer & client’s voice data.

3.Lawyer-up copy frameworks

that speak to all 4 major buying styles for the keystone pages of your website. You don’t need a huge site (unless you really want one). What you do need? To be able to measure—with numbers—if it’s converting … and know what to tweak to see lift.

I APPLIED IT TO ONE ON ONE CLIENTS. I GREW MY TEAM, AND TRAINED MY COPYWRITERS ON THE SYSTEM.
WE TRIED IT ON 30+ NICHES & INDUSTRIES, TWEAKING AS WE WENT.

… and then I started teaching it to people like you.

CHOOSE Copywriting for Creatives when:

• It feels like your business is “missing something,” … but you can’t figure out what it is … ? 🔮
• You need to be completely confident in your own voice, so you can write any copy that you need—WITHOUT a copywriter price tag every stinkin’ time.
• You’re *OVER* fluffy, empty-promise programs. You’ve thought “Argh! Stop telling me WHY and show me HOW” before. <<< game on, sis.
• “My corporate talk is officially gone!” ⬅⬅ would be ~real~ nice to say.
•  Red flag clients have you raising your eyebrows—whyyy aren’t the organic, dreamboat inquiries reaching out??
• You’re OVER the marketing hustle. You need your website & copy to do the heavy-lifting with sales, so you can focus on your craft … and then log off at the end of the day.
  

  Frequently Asked Questions:

  1. Innovative Business Model:
     • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
     • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
     • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
       • No coaching calls or scheduled sessions with the author.
       • No access to the author’s private Facebook group or web portal.
       • No entry to the author’s exclusive membership forum.
       • No direct email support from the author or their team.

     We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

  Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

  Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.