Ben Labay – Intro to CRO and Experimentation

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Ben Labay – Intro to CRO and Experimentation

Learn the basics of CRO and Experimentation
Understand the CRO foundations in an hour, learn the essential ingredients of CXO and experimentation, and start driving growth:

• Learn the difference between CRO, experimentation, and CXO
• Get the hang of the essential working parts of CRO and Experimentation
• Start leveraging data to fail fast and fail smaller

Online course: Intro to CRO and Experimentation
By Ben Labay,

Managing Director @ Speero

4 lessons, 1h 00min

CRO is a tool to fail faster and smaller
Traditional CRO was about changing a part of a website based on a limited dataset, waiting for the effect, and hopefully measuring it. However, it didn’t ask questions and collect data at the same time.

Modern CRO and experimentation is about that.

CRO is a tool to fail faster and smaller, and use those mistakes to learn and adapt quickly.

This power-packed course will teach you to use data to fail fast and recover fast in order to implement only what works better.

Either you execute fast or perish
Today’s winners have frameworks for actions while the losers get stuck on data holes or follow the intuition of others instead of following a scientific process for business logic and decision-making.

With this course, you’ll learn the basics of running CRO tests and experimentations that make you move faster than your competitors in one hour.

About the expert

Ben Labay
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Introduction video (5 minutes)

Who is this course for:
This course is for you if…

• You are a new optimizer and would like to run experiments that will make your company move faster than competitors.
• Would like to build a career as a CRO specialist from scratch, knowing how to implement what works best.
• You feel that your agency is not delivering and would like to bring CRO in-house.
• Are looking to add data-driven decision-making to your craft to become more valuable to employers and/or clients.

After taking this course you will…

• Explain the difference between CRO vs Experimentation vs CXO.
• Distinguish the basic working parts of CRO and Experimentation.
• Understand how humans make decisions, and why we are bad at it.
• Be able to build experimentation programs, keep them spinning, and work to make them spin faster.

Skills you will master
CROCXO Experimentation Experimentation programs Innovation-focused team cultures

Your course curriculum
Intro to CRO and Experimentation

1 Defining CRO and Experimentation
A quick perspective on CRO vs Experimentation vs CXO.

2 The Basics – Parts and Components
CRO and Experimentation have a ton of working parts. This lesson goes over the basics

3 The Ritual and the Artifact
CRO and experimentation deal with rituals, a process and at the heart of this process is the study design, the structure of the question.

4 Intro to CRO and Experimentation
An intro to the course and the idea of using data to fail fast.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.