Ben Labay – Voice of Customer Data

Description

Ben Labay – Voice of Customer Data download , Ben Labay – Voice of Customer Data review , Ben Labay – Voice of Customer Data free

Ben Labay – Voice of Customer Data

Find the real reasons behind customer actions
You think you’re listening to your customer. You’re not. You’re wasting your time. This course will open your eyes to the why, allowing you to filter through all the excuses and symptoms that people complain about. “Shipping costs” or “not enough time” are not the problems….they are the symptoms. Learn the theory and an actionable framework for asking the right questions and collecting the right data so you can find the real reasons why people buy your product or why they don’t.

Introduction video (2 minutes)

After taking this course you’ll…

• Clearly understand what research is and what it’s not, and how to leverage this understanding to ask better questions.
• Evaluate how voice of customer fits into a marketing initiative, and why.
• Develop a roadmap to understand your customer through specific VoC research methods, to understand users and their perceptions, user motivations, user behavior, and user fears, uncertainties, and doubts.
• Develop a clear understanding and process for translating the data into insights and an implementation and testing plan

Getting to the why to change behavior and perceptions
Voice of customer data is key to getting at the ‘why’ behind what is happening with the brand and products and all the marketing efforts used to change behavior and perceptions. Without it, established brands can’t adapt to changing landscapes of customer attitudes and market forces. Kodak, Nokia, The US record industry all learned this the hard way. Then again, you can’t just listen to what people say and expect miracles.

This course teaches a framework to efficiently collect data on users perceptions, behaviors, motivations, and anxieties in a way to put insights into action. You’ll be able to come out with a clear understanding of the theory, process, and implications of a proper voice of customer research program.

Learn from tried and practiced processes with dozens of companies across size, vertical, and industry. E.g., a Proctor & Gamble D2C brand, multiple mattresses brands, short term loans, gambling sites, online education platforms, nutrition supplement companies, and a ton of beauty and cosmetic brands.

Skills you will master
Customer-centric marketing Survey data processing User personas User surveys Voice of customer

This course is essential for you if …

• You work with customer data and need to get insights from this data.
• You want to stay close to your customer regarding their behaviors, perceptions, motivations and anxieties.
• You work on a UX team and need a systematic framework for collecting and leveraging customer qualitative data for digital experiences.

This course is NOT for you if…

• You want quick insights. Processing qualitative data requires being bored with data, you can’t let the machines do the work because they don’t have data on customer perceptions in real time.
• You only want to work with quantitative, big data problems.
• You don’t work with customers or customer data.

Skills you should have before taking this course
This course is beneficial for anyone wanting to learn more about how the voice of customer data can impact a brand. Prior knowledge and experience in statistical concepts and marketing basics are an advantage.

About the expert

Ben Labay
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Your course curriculum
Voice of customer data

1 VoC Research Principles for CRO
Change the way you think about data, research, and knowledge generally.

2 Understanding Personas
Understanding personas in principle, and the different categories and uses of personas.

3 Perceptions
How to measure, track, and compare your user’s perception of the digital experience of your product or website.

4 Behaviors
Research methods to capture data on user behaviors.

5 Motivations & Goals
Research methods to capture data on user motivations and goals.

6 Anxieties (fears, uncertainties, doubts)
Research methods to capture data on user and customer anxieties.

7 Data Processing
How to process all the data we get with these research techniques, especially the open-ended responses.

8 Bonus: Localization
Get a perspective for the need to account for cultural differences in how we process and respond to questions.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.