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Brian Feroldi – Valuation Explained Simply
Master the art and science of valuing a business.
Hosted by Brian Feroldi and Brian Stoffel
Demystifying finance for 700,000+ people each week.
Course overview
What’s a business worth?
Most investors have no clue. That’s because they’ve never learned how to value a business.
This 3-week course will teach you the four valuation methods professional investors use to calculate a company’s value.
From total addressable markets to multiples to discounted cash flow models, understanding these methods will help you make better investing decisions.
Who is this course for
01 Investors who want to learn how to value a business and make better decisions.
02 Entrepreneurs who want to learn how different types of investors think about business valuation.
03 Executives and aspiring professionals who want to gain fluency in business valuation.
What you’ll get out of this course
The Valuation Mindset Spectrum
You’ll learn how different investors think about valuation and uncover your valuation style.
Understand the Business Growth Cycle
You’ll master the six stages of the business growth cycle, learn to identify which phase a business is currently in, and know which valuation methods work best in each phase.
Total Addressable Market
Practice using the big-picture valuation methods favored by venture capitalists, such as total addressable market & serviceable addressable market.
Stock Multiples
Learn how to calculate common valuation multiples, such as the price-to-earnings ratio, price-to-sales ratio, and price-to-free-cash-flow ratio — and uncover their limitations.
Discounted Cash Flow (DCF Model)
Learn how to use a professional investor’s favorite tool: the discounted cash flow model. We’ll cover what it is, how to use it, and its drawbacks.
Reverse Discounted Cash Flow
You’ll learn how to use a valuation method that flips the DCF model on its head by starting with the stock price and solving for expectations.
Valuation Pitfalls
You’ll understand the most common valuation mistakes that investors make — and how to avoid them.
Tools of the trade
You’ll gain access to the same valuable tools that professional investors use to make multi-million dollar decisions.
Business Cycle 🔎 Analysis
We kick off the course by discussing the six stages of the business growth cycle. We’ll cover how to tell which stage a business is currently in and the key metrics in each stage.
📄 Business Cycle – 🔎 Analysis
⚖️ Total Addressable Market
Learn how venture capitalists estimate an early-stage company’s value but using total addressable market analysis.
📄⚖️ Total Addressable Market
Week 2
⚖️ Multiple Analysis
Learn how to calculate the most common stock multiples, including price-to-sales ratio, price-to-earnings ratio, and price-to-free cash flow ratio. We’ll cover their meaning, how to find them, and their limitations.
📄⚖️ Multiple Analysis
⚖️ Discounted Cash Flow
Master using the mother of all valuation tools. We talk about what a DCF model is, how it works, and practice using it on some of today’s most well-known businesses.
📄⚖️ Discounted Cash Flow
Week 3
⚖️ Reverse Discounted Cash Flow
Learn how to use a valuation method that flips the DCF model on its head by starting with the stock price and solving for expectations.
📄⚖️ Reverse Discounted Cash Flow
🔥 Avoiding Common Mistakes
Valuation is an art and a science. We uncover some of the most common mistakes investors make when evaluating a business — and how to avoid them.
📄🔥 Avoiding Common Mistakes
Post-course
🗣️ Community
We keep the community open for an extra week to answer any burning questions
📄🗣️ Community
📺 Replays
Watch the replays to the events any time you’d like
📄📺 Replays
📜 Transcripts
Prefer to read? We provide transcripts of everything we say in the course.
📄📜 Transcripts
🖥️ Slides
Need a quick refresher? We provide access to all of the slides we use to teach the course.
📄🖥️ Slides
Bonus
Office Hours: 🗣️ Ask us anything
Join us for TWO bonus 1-hour bonus session.
📄Office Hours: 🗣️ Ask us anything
Meet your instructor
Brian Feroldi Author | Financial Educator
Brian Feroldi is a financial educator, author, speaker, and YouTuber. He has an MBA in finance and has been investing since 2004. Brian is the author of the best-selling book, Why Does the Stock Market Go Up?
Brian’s career mission statement is “to demystify the stock market.” He loves to help other people do better with their money, especially their investments. He has written more than 3,000 articles on stocks, investing, and personal finance for the Motley Fool.
Brian Stoffel Financial Educator
Brian Stoffel is a teacher at heart. Brian has been investing for more than a decade and he has written more than 4,000 articles for The Motley Fool.
Brian worked as a middle school teacher in Washington DC for more than 5 years. He and his wife had a “mini-retirement” in Costa Rica and now spent a portion of their year there in a containership home. Brian plans his life and his investments around “antifragile” principles.
Who Should NOT Enroll:
You’re interested in technical analysis
We don’t use technical analysis ourselves, so we won’t be covering it in this course.
You’re looking for complex valuation formulas
Some investors use highly complex academic formulas to calculate valuation. Many of those formulas are far too academic in nature to be useful to investors, so we won’t be diving deep into them.
You want to become an expert in DCF modeling
This course is designed for beginner and intermediate investors. While we will provide an overview of how DCF models work and practice using them, we’ll be focusing on simple inputs. DCF models can get complex, so we won’t be diving deep into their complextity.
You want to value options & derivatives
Valuing options, stock-based compensation, and complex financial derivatives is highly complex and beyond the scope of this course.
You’re looking for stock recommendations
While we will be looking at company valuations in real-time, we won’t be making any stock recommendations.
Frequently Asked Questions:
Innovative Business Model:
Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
No coaching calls or scheduled sessions with the author.
No access to the author’s private Facebook group or web portal.
No entry to the author’s exclusive membership forum.
No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
Refund is acceptable:
Firstly, item is not as explained
Secondly, Item do not work the way it should.
Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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