Carli Anna – Brand Mapping Method

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Carli Anna – Brand Mapping Method

A Self-paced courses to take designes from order-taker to brand-maker

Helping YOU become the biggest strategic advantage in your branding business. So you can confidently multiply your rates, book big clients, and give ‘em an experience they can’t stop talking about.

Got a gut feeling you’re underdelivering & undercharging?

You’re probably not imagining it, babes.
If your design business is going *okay* but you’re so over….

– Clients requesting their 17th “quick revision”
– Pricing yourself low AF because you’re scared a cheaper designer will outbid you
– Orrrrr feeling like you’re going to vomit when you up your rates
– Churning out pretty logos when you know you have so much more potential
– Questioning all your decisions so everything takes forever

You’re *this* close to a business that gives insane value (and makes a buttload of money).
Real talk. You’re a great designer, but there’s always gonna be someone who will design a logo at a cheaper price. That means you’ll keep pricing yourself low and racing through stressful projects.

Until you stop being an order taker w/ adobe skills… And start offering an irreplaceable you-shaped package, backed by legitimate ✨brand strategy✨

So you can solve REAL problems – you know, the deep ‘why am I here?’ ones – that help your clients build a clear, recognisable brand with an obsessed following.

(While getting paid thousands for the privilege 🤑)

But you’re missing something prettyyy freaking important.

But don’t get me wrong, if you do a little research on me you’ll soon find out that I’m not that special. In fact, some would say I don’t have any business teaching courses on brand strategy.

I dropped out of design school. I’m 22 years old. And I’ve only been in business for three years.

But get this…I bring in six figures, regularly book 8k, 10k, and 13k clients, and am the breadwinner for my family. Once I created my brand mapping method, I went from $400 logo designs to five figure projects for brands like Emma Natter, D’Arcy Benincosa, and Soil & Stem.

I believe in the power of my brand strategy method. But beyond that, I also believe that when you bring YOUR unique perspective to your branding work you have the ability to create something entirely distinctive and business-altering for your clients.

INTRODUCING: BRAND MAPPING METHOD

A hyper-focused course to help you become a certified brand strategist – armed with the real-world skills + processes you need to book & help big-league clients NOW.

(Because if you’re just giving them a pretty logo, it’s kind of like handing them a cute outfit, telling them they look fabulous, and dropping them in the desert… And neither of you knows if they’re going to make it out alive.

In three hours of video training plus actionable templates, workflows, and checklists, you’ll learn eeeeverything you need to:
✅ Create a unique strengths-led strategy with you at the center
✅ Have an easy, streamlined process, backed by legit tools and resources
✅ Help your clients develop a standout identity and inspire a loyal following
✅ Communicate with your clients in a way that instills trust & positions you as an expert
✅ Multiply your prices – and deliver value to match
✅ Start booking bigger, better clients right away

Before BMM.

☹️ Getting the sweats before every Zoom call with a new client

☹️ Agonizing over every design decision, making the process feel like literal torture

☹️ Undercutting yourself because you’re so scared of getting outbid

☹️ Stomach sinking when your inbox pings with the subject line “a few more changes”

☹️ Rushing through a bunch of piecey client projects each month to cover the bills

After BMM.

🤠 Cruising through sales calls with confidence because you know your worth (and your shit)

🤠 A more chill + fast design process, because every move is made with intention & based on legitimate research

🤠 Doubling your prices within 4 weeks (then probably tripling them a few months later)

🤠 Slashing the annoying revisions and client miscommunications by like 90%

🤠 Working on spacious, five-figure projects so you can enjoy the process (and you know, your actual life)

A closer peek inside your curriculum…

01. Brand Research & Exploration

❤️‍🔥 Use client questionnaires to cut through the fluff and get the info you *actually* need.

❤️‍🔥 Discover the exact strategic questions and follow-ups you need to ask every client.

❤️‍🔥 Guide your client to use Pinterest in a more powerful, intentional way.

❤️‍🔥 Run a live strategy session for maximum impact (including how to prep, what to say, and how to respond when things get awkward).

02. Brand Mapping

❤️‍🔥 Confidently analyze the market to nail down your client’s brand “map”—AKA their *~priceless*~ compass for navigating their niche.

❤️‍🔥 Learn the seven concepts that will help your clients develop a lasting, unmistakable brand and find their voice—instead of switching it up every 6 months to look like their latest obsession.

❤️‍🔥 Define your client’s core values to cultivate a sense of focus and instill some confidence in their unique offering (they’ll love ya for this).

❤️‍🔥 Engineer your research into design solutions that don’t just look good–they solve genuine problems.

03. Presenting Your Brand Strategy

❤️‍🔥 Organize and present a good-lookin’ Brand Carryall to wow your clients. And see the exact layout and content of mine, which I credit for completely changing my business.

❤️‍🔥 Learn exactly what to say and do before you hit “send” on your Brand Carryall (this is gonna completely erase your email anxiety).

❤️‍🔥 Find out the three crucial steps I use to capture feedback, get in my client’s head, and present so it feels more like a conversation than shoving something into their face.

❤️‍🔥 Handle feedback like a pro by working on your mindset and following scripts for different types of requests.

04. Creating the design and brand deliverables

❤️‍🔥 Learn how to communicate your client’s brand values and voice through design

❤️‍🔥 Discover exactly how and where to apply strategic elements to your designs

❤️‍🔥 Design a logo that feels custom and cool without alienating people.

❤️‍🔥 Build a high-converting website that feels like an engaging story (including the HUGE thing every website needs—but barely any have).

Plus these killer bonuses so you can get started as a legit brand strategist ASAP.

How To Differentiate Yourself As A Brand Strategist
✅ VIDEO TRAINING: Use your new strategy and personal branding to stand out from a sea of lookalike designers, with a cult following of dreamy clients who naturally see your value.

How To Get Your Next Client
✅ VIDEO TRAINING: Follow the five simple things I would do to sign a client tomorrow–even if you’ve never had a paying client before (no shame in that!)

How To Build A Portfolio That Converts
✅ VIDEO TRAINING + SITEMAP: Go from having a portfolio you don’t want anyone to see to one that has clients drooling over your work (trust me, I speak from experience).

Brand Strategy Workflow + Project Manager
✅ EXCEL SHEET CHECKLIST + VIDEO TRAINING. Streamline the process by following a simple but comprehensive checklist, complete with due dates, template links, and a guide to delegate so you can eventually scale and hire out.

Template Library (Worth $1000!)
✅ GOOGLE + DUBSADO + ADOBE TEMPLATES. Get your hands on my ENTIRE template library, including emails, slide decks, questionnaires, scripts, and more–so you can start applying brand strategy immediately.

Real-Life Example
✅ VIDEOS + PDF. Watch me in action as I host sales calls and strategy sessions, then turn it into design collateral—giving you the exact walkthrough to use your strategy in real-time.

Aaaaand some more because I really do love ya.
Day Rate Intensive (worth $1000)
✅ VIDEO TRAINING + TEMPLATES. Imagine working for 8 hours and getting a few thousand bucks from it. I’m walking you through exactly how to do it.

Brand Mapping Certification
✅ BADGE. Get your strategy personally reviewed and refined by us–and you’ll score a badge for your website and socials that shows you’ve been professionally trained in the art of brand strategy.

Happy High-Ticket Workshop
✅ WORKSHOP SERIES + QUIZ & GUIDE + WORKBOOK. Start booking high-ticket clients in a FUN way with access to my $97 workshop that breaks down marketing, sales, and pricing – ngl, people are kinda obsessed with it.

Guest Expert Series
✅ VIDEO TRAINING. Get more specialist intel to give your business an edge with guest lectures from my go-to people (packaging designer, web designer, and online business manager).

So… who am I to teach you to use brand strategy to give more value + make more moolah?

I dropped out of design school and started my own business with literally nothing to show for it except cute DIY wedding stationery. Four years later, I had a new baby attached to my hip, and was rushing through lookalike logos for clients… with a bank account that made me think, “Is this even worth it?”

But after 17 rounds of revisions with a nightmare client who wanted a logo to “save” her business 🙃, I realized a solid strategy was what she *really* needed to stand out and grow. So I started learning everything I could about brand strategy and implemented my own brand mapping method into my workflow.

That’s when I went from $200 logos to signing $10K+ projects in a stupidly short amount of time–while making more time to cuddle my kids, go on long fishing trips, and sip mocktails on the back porch. It sounds a lil insane but I know if I could do it, you can too–which is exactly why I created BMM.

I’M SO DANG EAGER TO HAND OVER EVERYTHING I KNOW.

Because babes, I love you enough for you to…

🤑 Have a waitlist of dreamy clients who are dying to work with you and respect your process (seeya, pixel pushers)

🤑 Become a well-known leader who is the “go-to” for your industry

🤑 Earn gooood (but fair!) money so you can buy a house, save for retirement, get childcare–all those super awesome things that help you feel safe and human

🤑 Make freaking magic for your clients and find solutions to the deep problems they’ve been struggling with

MEET YOUR COACHES

• CARLI ANNA: CEO, OWNER & HEAD COACH OF CARLI ANNA

I’m a design school dropout turned multiple six-figure business owner who believes you can make a buttload of money and have tons of fun while doing it. By implementing my signature Brand Mapping Method, I went from soul-sucking logo designs to five-figure branding projects for clients like Emma Natter, D’Arcy Benincosa, and Soil & Stem. Now I work with select brands and educate designers through my signature programs BMM and $10K Girl Gang, while I get to be out here livin my dream life, traveling, chilling, and eating snacks with my family.

• HANNAH JAFFE: CO-COACH, OWNER OF MILES DEAn STUDIO

After going through BMM and transforming her design business, Hannah is a successful brand strategist at Miles Dan and your co-coach here at BMM. She’s been there, gets how you’re feeling, and is here to help you build your brand strategy to perfection.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.