Charles Tichenor – How to Win With Simplicity Control Campaigns

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Charles Tichenor – How to Win With Simplicity Control Campaigns

• What is a Control Campaign
  How to setup Facebook to be a Scientific Method testing engine with extreme confidence
• Benefits of a Control Campaign
  Stability, Scalability, Projectable Results, Confidence and Testing Architecture
• Control Ads and Audiences
  High confidence Ads and Audiences, for all parts of the funnel, and how to use them
• How to Build a Control Campaign
  What Key Elements to use, how to Consolidate, plus Budget and Optimization direction
• When to Use Cost Cap Bidding
  How to use manual bidding properly to deliver Incrementality and stability through difficult times
• Consolidated Control Campaign
  Why this is the BEST PRACTICE for Facebook, and how to use this to scale results while saving time
• Optimizing Control Campaigns
  Best Practices for creating stability and scale, and business rules for both the ad and ad set level
• Control Campaign Launch Lifecycle
  How to Start, how to Scale, and how to Simplify your ad account so that you can focus on success not hard work

Additional Facebook Disrupter E-Books

Don’t Fight The Beast

Facebook Best Practices 2021: Part 1

iOS14, oCPM, Account Simplicity, Most Important Metrics, The Learning Phase, Targeting with Creative & Priorititizing the User Experience

How to Build a Winning Facebook Ad Account in 2021
Centralize Ad Spend, Dynamic Creative, Retargeting, Attribution, Post IDs, Testing, Avoid Short Wins, Investment Management & Simplicity

1 Campaign to Rule Them All
The Easiest Way to Win At Facebook Ads
What We Know, The Strategy and Why It Works, Campaign Architecture, Creative Concepts, The Scientific Method & Increasing Efficiency

EcoSystem ROAS
How to Measure Your Way to Success
What is EcoSystem ROAS, Why Is It Important, Delayed Attribution, The Terminology & Formulas, What Does it Look Like, and How To Use It

The Most Powerful Tool on Facebook:
Dynamic Creative
What is Dynamic Creative & How it Works, How To Build Dynamic Creative, Best Practices for Testing & Micro-Budget Strategy

One Step Beyond 1 Campaign
The Easiest Way to Scale Facebook Ads
The Landscape, Control Campaigns, Stacked LALs, Automated Rules, Retargeting Theory, DPA Ads, Upsells & Scaling

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