Cory Watson – Preparing for your GA4 Implementation

Description

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Cory Watson – Preparing for your GA4 Implementation

An in-depth guide to help you prepare for your GA4 migration and implementation.
There’s already many courses on the technical details of implementing Google Analytics 4. None of them provides insights on what goes into the implementation from a management point of view.

This course fills that gap. It’s the most in-depth guide to what a team considering implementing GA4 needs to know to make their implementation successful.

Course length: 2h 21min

Introduction video

This course is essential for you if…

• You are considering implementing GA4 from scratch or moving to it from another analytics platform.
• You want to avoid costly delays in your upcoming GA4 implementation.
• You manage an analytics team and want to pivot your team from being considered a cost center to a revenue center.

Take this course and you will…

• Build a project team build of stakeholders who can help you avoid project delays and ensure the implementation is successful
• Identify your business goals and design an implementation that directly supports them
• Understand the importance of a well-built data layer and the benefits it provides to implementation simplicity and stability
• Be able to effectively QA your implementation to ensure it delivers on its promises

Your course curriculum
Preparing for Your GA4 Implementation

1 Identify the Correct Stakeholders
Analytics implementations are complex projects that usually require the participation of multiple teams and divisions within an organization.

2 Document Your Business Goals
Analytics implementations and the teams that support them are often viewed as cost centers instead of revenue centers Tying your analytics implementation directly to your company’s business goals provides a path to establishing your implementation and your analytics team as a revenue center

3 Review Your Current Implementation
It’s easy to jump into a new implementation without much thought for the state of your current implementation.

4 Design Your New Implementation
At their core, all analytics tools simply measure dimensions and metrics sent in response to events that occur when a user takes actions.

5 Build the Data Layer
A data layer is a vital part of every modern analytics implementation regardless of vendor.

6 Implement, QA and Launch!
Configuring Google Analytics and Google Tag Manager can be complex tasks, but with a solution design in hand and a comprehensive data layer built we’re already more than halfway there.

About the expert

Cory Watson

Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.