Dave Rekuc – Ecommerce tech stack

Description

Dave Rekuc – Ecommerce tech stack download , Dave Rekuc – Ecommerce tech stack review , Dave Rekuc – Ecommerce tech stack  free

Dave Rekuc – Ecommerce tech stack

Become great at defining the best ecommerce tech stack
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.

• Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
• Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
• Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.

By Dave Rekuc,

Course length: 2h 00min

Introduction video

This course is essential for you if…

• You work in a small to mid-size ecommerce business and are a tech solution decision-maker.
• You’re an ecommerce business without a trusted in-house guide to translate business needs into tech solutions.
• You’re an executive in an ecommerce business and need a better understanding of your tech stack to make better decisions.

After taking this course you will…

• Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
• Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
• Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.

Skills you will master
Ecommerce tech stack Headless commerce Marketing automation Selecting marketing tech stack  Shopify SMS marketing

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Your course curriculum

ECOMMERCE TECH STACK
1 Choosing your ecommerce platform
Navigate the ecommerce platform landscape by understanding the benefits and limitations of each major platform.

2 Headless commerce – what it is, what it isn’t
Headless is an over-hyped technical term that’s been twisted to be nearly meaningless. Learn what it really means and when and where it’s a useful technical configuration.

3 Building beautiful pages on Shopify
In this lesson, you will learn how to use different tools to create product pages, landing pages, and even blog pages. When each tool is appropriate and how to get started.

4 Standard Shopify apps to extend functionality
Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

5 Common martech needs
Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

6 Marketing automation
Marketing automation and CRM play a different role in ecommerce than they do in B2B fields. See how merchants use the leading solution to grow repeat revenue.

7 SMS solutions
The three major SMS solution providers for SMB ecommerce, their market position differs, and when to use each.

8 Customer service solutions
An overview of the SMB ecommerce landscape for customer service software solutions.

9 Fulfillment integrations
What do major fulfillment integrations do, and when might you consider for each type for your business.

10 Accounting integrations
What’s the role of accounting software in the overall tech stack, and when does it require an ERP instead?

ABOUT THE EXPERT

Dave Rekuc
VP of Marketing @ 4×400 
Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

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