Emma Travis & Gertrud Vahtra – Strategic Research for Experimentation

Description

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Emma Travis & Gertrud Vahtra – Strategic Research for Experimentation

• Learn principles and frameworks for developing a strategic research program.
• Understand individual research methodologies like usability studies, heat maps, and data analysis.
• Combine individual methodologies into a strategic roadmap for experimentation.

By:

• Emma Travis, Research Director @ Speero
• Gertrud Vahtra, Experimentation Strategist @ Speero

What you will be able to do at the end of your training
After completing the Strategic Research for Experimentation training program, you’ll be able to confidently turn the insights and learnings from your research into a high-quality experimentation program. You’ll also be able to:

• Discover the purpose and benefit of eight key user research methods: UX heuristic review, customer surveys, on-site polls, usability studies, analytics analysis, copy testing, session recordings, and heatmaps.
• Understand the pros and cons of each method: Learn how to determine the most suitable research method/s for any use case.
• Learn about exploratory, focused, and validation research: Know how to use these research categories to facilitate ongoing user research.
• Understand the role of thematic analysis: Its importance for experimentation research, and how to do it.

5h 11min. 12 lessons.
You should be implementing user research into your testing program, that will help you uncover the truth behind your clients’ barriers and deliver higher quality metrics.

In this course, world-class instructors, Emma and Gertrud, will cover the optimum approach to incorporating user research into your experimentation program on an ongoing basis.

We have brought together 8 core user research methods, which can be conducted as stand-alone research activities, and showcase how to code, triangulate, and report on the insights you get.

After you take it, you’ll have total confidence in how to use research learnings to run a high-quality experimentation program.

Introduction video

About the expert

Emma Travis

As Speero’s Research Director, Emma supports businesses in integrating user research into experimentation programs, unlocking insights for more strategic experimentation.

 About the expert

Gertrud Vahtra

Gertrud is an Experimentation Strategist at Speero and has worked with clients like Bitcasino, MongoDB, and Charles Tyrwhitt. She loves to merge quantitative and qualitative data to gather customer insights.

Bring insane value to your team. Or your clients:
This course is for you if you…

• You are a new optimizer and would like to incorporate user research into your experimentation program.
• Would like to build a career as a CRO specialist from scratch, knowing how to fuel experimentation through research.
• Are looking to add data-driven decision-making to your craft to become more valuable to employers and/or clients.

Skills you will master
Experimentation Experimentation programs Strategic research

Your course curriculum
Strategic Research for Experimentation

1 Course Introduction: Incorporating user research into your experimentation program
An introduction to the concept of user research and its role within experimentation. Using Speero’s frameworks, we’ll cover some of the core principles and methods that will support the student’s learning throughout the rest of the course.

2 UX Heuristic Review
What is a UX heuristic review, and its role within user research for experimentation. How to use Speero’s two-step approach to running a robust UX heuristic review.

3 Customer Surveys
What are customer surveys, and what kind of insights can you gather from them? Learn how to successfully run surveys and frame your questions.

4 Usability Studies
What are usability studies, and why they are beneficial within research for experimentation. How to plan and run effective and insightful usability studies.

5 On-site Polls
What are on-site polls and what kind of insights you can gather from them? Learn how to successfully run polls on the site and frame your questions.

6 Analytics Data Analysis
Learn why to conduct Analytics data analysis as part of research for experimentation. How to approach Analytics data analysis to gather the most effective and actionable insights.

7 Session Recordings & Heatmaps
A deep dive into the role of heatmaps and session recordings for supporting experimentation.

8 Copy Testing
Learn how to improve your website messaging and content with Copy Testing.

9 Making Sense of your Research Data
Learn how to use thematic analysis to identify the key themes from across a wide range of research data points.

10 Generating Test Ideas from Research Data
Learn how to turn research insights into test hypotheses, how to use Speero’s ideation workshop format, and how to turn the output into an experimentation roadmap.

11 Reporting and Housing Research Data
Learn how to report effectively on user research data and insights, with a focus on reporting for exploratory research (ResearchXL).

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.