Flavilla Fongang – Branding

Description

Flavilla Fongang – Branding download , Flavilla Fongang – Branding review , Flavilla Fongang – Branding free

Flavilla Fongang – Branding

Why your brand is your most valuable long-term asset
The best product isn’t the key to dominating your market.

The strongest brand dominates.

In a crowded market, prospects have plenty of options that meet their rational needs.

And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard.

Course overview

Yesterday’s innovation is tomorrow’s commodity.
To win your market, you need to move beyond your product. Beyond your prospects’ rational needs.

You need to develop a brand that forms an emotional connection.

Which is exactly what you’ll learn to do in this course.

Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers. All with a proven, repeatable formula.

After taking this course, you’ll…

• Create a winning brand strategy that aligns with the ultimate desires of your dream clients
• Position your company as the obvious choice for your prospects
• Develop a memorable brand personality and effective messaging
• Form a strong, credible brand identity that attracts, engages and sticks with your prospects
• Develop an effective brand ecosystem to increase client loyalty and lifetime value

Skills you will master
Brand building Brand identity Brand messaging Brand positioning Branding

Finally, a way to learn branding that doesn’t disappoint
Most books and resources on branding are a huge letdown:

• 300 pages of content that could be reduced to a single paragraph
• Overly simplistic, inactionable advice
• And worst of all, outdated examples with no relevance to your business

Not this course.

This course cuts straight to what’s important with actionable steps and relevant examples.

So you can develop a brand that attracts ideal clients, improves the effectiveness of your campaigns and thrives as your market evolves.

Learn to develop a winning brand strategy in 6 lessons:
1) Brand DNA: See how the most successful brands have used the brand DNA formula to scale nationally and internationally.

2) Brand soul: Learn the importance of having a brand vision and how to define your mission statement.

3) Brand positioning: Discover how to position your brand effectively to distinguish your business in a competitive market.

4) Brand messaging: Learn to create engaging brand messaging and brand experience through storytelling, personality and copywriting.

5) Brand identity: Learn how to choose logos, colors and fonts that align with your brand positioning and resonate with your prospects.

6) The magic of “Going Beyond”: Discover a unique approach to create a community of loyal clients and expand their lifetime value.

When you get your brand right, everything else gets easier
When you have a strong brand, you don’t need to have the best product. Just think about Starbucks: They may not have the best coffee in town, but they do have the longest lines.

With a strong brand, you don’t need to panic when competitors copy you.

They can copy your product, sure. But not your brand.

In other words, a strong brand can thrive through competitive challenges that put other brands out of business.

Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:

On a tangible level…

…your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.

On a not-so-tangible level…

…you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. And eventually, your company will attract better talent.

Whether you want to expand internationally, or just want to increase your market share, this course will give you a complete formula to make it happen.

This course is essential for you if …

• You work in a B2C or B2B organization with average deal sizes of $10K and above
• You’re a CEO, CMO, or marketer who wants to grow your business value, attract bigger deals, reduce acquisition costs, shorten your sales cycle, attract high-value clients and develop a stronger company culture
• You want to improve your branding skills and learn new, effective marketing strategies

This course is NOT for you if…

• If you’re in a B2B with an average deal size much lower than $10K
• You are not looking to grow your business you represent
• You don’t have time to implement new brand and marketing strategies to grow the company

Skills you should have before taking this course
The course is for beginners and advanced marketers alike.

Whether you’ve read every book on branding, or this is your introduction to the topic, you’ll be a better brand strategist after taking this course.

About the expert

Flavilla Fongang 
Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.

When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.

Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award

Your full course curriculum
Branding

1Brand DNA: The foundation for creating iconic brands
Discover how the most successful brands have used the brand DNA formula to scale nationally and internationally. Resources Brand goals and actions to take Brand evaluation exercise Branding-Lesson-1Download

2Brand soul: The importance of brand purpose, vision and mission
See how a clear definition of your brand vision, purpose and mission helps you grow your advocates. Discover how to create an emotional connection between your brand and your stakeholders. Topics covered: Learn how to effectively develop the foundation …

3Brand positioning: Distinguish your business in a competitive market
Discover the keys to differentiating your brand from the rest of your market. Learn strategies to choose your ideal position while staying relevant to your customers and other stakeholders. Topics covered: Learn to position your brand so it’s effective …

4Brand messaging: Create an engaging brand narrative and experience
Discover how to create a compelling, authentic brand story that resonates with all your stakeholders. And discover how to create a stronger company culture through brand. Topics covered: Create a memorable and attractive brand story that people love De …

5Brand identity: How to align with brand positioning to develop a brand
Discover how to choose logos, symbols, colors and fonts that align with your positioning and resonate with your target audience. Topics covered: Understand how to conceptualize a memorable and attractive brand logo that people love Learn the psychology …

6Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client
This unorthodox approach to brand and client relationship will revolutionize the way you do your marketing. Learn the meaning of “going beyond” and apply it effectively to extend the lifetime value of your clients. Topics covered: Improve your brand va …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.