George Kapernaros – Customer Segmentation for Ecommerce

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George Kapernaros – Customer Segmentation for Ecommerce download , George Kapernaros – Customer Segmentation for Ecommerce review , George Kapernaros – Customer Segmentation for Ecommerce free

George Kapernaros – Customer Segmentation for Ecommerce

About this course
Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit.

Complete this course and learn how to build reality-based segments based on what customers do and why they do it. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.

This course is essential for you if…

• You know you need to segment your customer database. You just don’t know-how.
• You know how to segment your customer database, but you don’t know what to do with your segments.
• You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.

After taking this course you will…

• Learn exactly what data matters and how it can help your brand make more money.
• Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
• Find out how to discover why your customer’s actions in a behavioral segment.
• Develop a self-serve segmentation funnel.
• Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Skills you will master
Customer segmentation Segmentation User behavior User research

Your course curriculum
Customer segmentation

1 1001 flavors of segmentation
In this introductory lesson, we’ll simplify everything by focusing on how we can answer 2 simple questions with our segments.

2 Answering the WHAT – RFM
By the time you finish this lesson, you will have a clear idea of how to work with RFM.

3 Answering the WHY – Drivers
In this lesson, we’ll learn why they do what they do. And by extension, how to communicate with them with maximum impact.

4 Putting it all together
In this lesson, we’ll learn how everything we’ve learned so far can fit together to build one cohesive strategy that’s infinitely superior to regular e-commerce marketing.

5 Making money with segments
In this closing lesson, we’ll go through actionable promotional techniques that will help you maximize the amount of money you make from your new segments.

About the expert

George Kapernaros 
George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.