Jessica Best – Email Marketing Fundamentals

Description

Jessica Best – Email Marketing Fundamentals download , Jessica Best – Email Marketing Fundamentals review , Jessica Best – Email Marketing Fundamentals free

Jessica Best – Email Marketing Fundamentals

Skills you will learn:

• Best Practices: Avoid common pitfalls in design and content so you have the best chance of success.
• Email Copywriting: Use proven approaches to copywriting to drive conversions.
• Email List Growth: Grow your list and revenue coming from the channel.
• Data-Driven Email Marketing: Use data to make your emails hyper-relevant.

Learn from experienced Marketing Strategist, Speaker, and founder of BetterAve, Jessica Best.

Fast-track your career with an email marketing certification
Email is STILL the only channel in which you can get the highest ROI, driving $20+ for every $1 you invest. But only if you do it right.

After completing the Email Marketing Fundamentals course, you’ll master the 3 key components of email marketing:

Creative and content: Improve your email content to grow your return on investment.
Email strategy: Align your email strategy with your broader content efforts.
List growth: Optimize your email list to grow your revenue from email.
Using data in your emails: Turn your email program into a data-driven machine.

2h 36min. 15 lessons.
This is the ultimate training to drive revenue from your email campaigns, delivered by an expert with over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing. So you can be confident that by the end of this training, you’ll be able to maximize results.

Giving you a total of 2h 36min of deep, comprehensive learning across 15 lessons:

• The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
• You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified LinkedIn Ads Experimentation master.

ABOUT THE EXPERT

Jessica Best
Owner & Chief Strategist @ BetterAve 
Jessica Best is the Owner and Chief Strategist of BetterAve, a consultancy focused on implementing marketing best practices and MarTech harmony she preaches on stage. She has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing.

She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Universities and more.

Bring value to your team and your clients:
This course is for you if…

• Create the strategy, content, or send schedule for your company’s email marketing campaigns.
• Haven’t had any formal training in email marketing but still lead the charge for your company.
• Have been doing email marketing for years but suspect you aren’t getting a $20+ return on investment.
• Want to show off your hard-earned skills with a brand-new certification.
• Are looking to advance in your career or position yourself for a promotion.

Skills you will master
Email list growth Email marketing Email marketing copy

Your course curriculum
EMAIL MARKETING FUNDAMENTALS

1 Being Ready for Email Marketing Greatness
Prepare for Email Marketing – Learn the significance of Email Marketing and its impact on your overall strategy.

2 Legal & Privacy Considerations
Learn more about crucial Legal & Privacy Considerations.

3 Deliverability
Embark on a lesson dedicated to Deliverability and unlock the secrets to email success.

4 Copywriting
Discover the essence of effective communication in our Copywriting Mastery lesson

5 Design
Discover design guidelines tailored for effective email communication, ensuring your messages are welcome in any inbox.

6 Rich Media
This lesson highlights the versatility of Rich Media in email marketing campaigns and how you can use animations and videos to benefit from more user engagement.

7 Get Ready for List Growth
This lesson prepares you for list growth, as you’ll gain an essential understanding of the DOs and DONTs.

8 The Importance of Permission
Learn why seeking your audience’s permission is key to the success of your Email Marketing campaign.

9 Optimizing Opt-in Forms
In this lesson on Optimizing Opt-in Forms, you will discover practical strategies to increase sign-ups from your website visitors.

10 Cross-Channel Promotion
In this lesson, you will learn valuable techniques to convert social media followers into email subscribers, how you can benefit from referral, paid media and affiliate marketing, as well as strategic partnerships.

11 Data that Drives Content
To become a proficient email marketer, you need to learn how to leverage data strategically.

12 Data that Drives Timing
Learn how to use automated campaigns to your advantage, how to trigger re-engagement among inactive subscribers, and how to turn them into advocates for your campaign.

13 Data that Drives Optimization
Enhance your tracking and learning capabilities by discovering the intricacies of Email Campaign Measuring and Reporting.

14 Connected Systems for Data-Driven Success
Examine the advantages of different data system setups and find the one that aligns with your needs.

15 Final Exam: Email Marketing Fundamentals

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.