Joel Grimes – Commercial Photography: From Start to Finish

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Joel Grimes – Commercial Photography: From Start to Finish

• 36 Video lessons in HD
• 15h 19m of class content

LESSONS

DAY 1
1. Ten Things That Spell Disaster For A Photographer Part 1
2. Ten Things That Spell Disaster For A Photographer Part 2
3. Ten Things You Need To Know About Branding
4. Shoot: One Side Light Beauty Shot Part 1
5. Shoot: One Side Light Beauty Shot Part 2
6. Shoot: One Overhead Light Headshot
7. Shoot: Edgy Three Light Setup Part 1
8. Shoot: Edgy Three Light Setup Part 2
9. Shoot: High Fashion With Cross Light
10. Lighting Q&A
11. Compositing Fashion Shoot Part 1
12. Compositing Fashion Shoot Part 2
13. Recap With Q&A

DAY 2
14. Understanding The Bidding Process
15. The Art Of Negotiation
16. Money Vs Art
17. Shoot: Harley Man With Three Light Setup
18. Shoot: Harley Man With One Light Setup
19. Shoot: Capturing Athletic Intensity
20. Shoot: Capturing Atlethic Movement
21. Shoot: Athletic Portrait
22. HDR Backgrounds
23. Compositing Harley Man
24. Compositing Athlete
25. Retouching Q&A

DAY 3
26. So You Want To Make A Living
27. The Reality Of Making A Living As A Photographer
28. The Road To Becoming Pro
29. Shoot: One Speedlite Beauty Shot
30. Shoot: Three Light Beauty Shot
31. Shoot: Blown Out Beauty Shot
32. Shoot: Steampunk With Crosslight
33. Shoot: Steampunk With Three Lights
34. Compositing Steampunk Shoot Part 1
35. Compositing Steampunk Shoot Part 2
36. Compositing Blown Out Beauty Shoot

CLASS DESCRIPTION

Break Into The Commercial Market.

Commercial photography can be a lucrative and artistically fulfilling way to earn a living as a photographer. Learn what it takes to break into the commercial market and create impressive and imaginative work from industry veteran, Joel Grimes.

If you want to attract commercial clients, your existing body of work must have a sophisticated and distinct voice. Joel will coach you through the experience of establishing your own unique voice and show you how to bring it to life through six photo shoots and their corresponding edits. Joel will demonstrate one-light fashion and concept shoots and take you back to the desk to composite and polish them. You’ll also see Joel shooting product and portrait photos using a more elaborate set-up. This course will also cover the business of bidding for commercial work, effective negotiation tactics and final delivery.

If you are ready to break into commercial photography or up your client game, you won’t want to miss this complete guide to shooting, editing and delivering commercial work.

JOEL GRIMES

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.For over 27 years Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism, AT&T, BC Lottery, Broncos, Comcast, Crown Royal, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Naturella, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Red Bull, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, and Xcel Energy. Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, my vision as an artist is to capture that individual uniqueness through the photographic process.”

Joel is also an ambassador for the creative process by teaching workshops and lectures around the world. “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create”.

Joel currently has a photo studio located in Old Town Pasadena California where he resides with his wife Amy.

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