Jon Mulholland – PESI – Truth, Lies, & Running Analysis: How to be the Running Expert in Your Community

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Jon Mulholland – PESI – Truth, Lies, & Running Analysis: How to be the Running Expert in Your Community

Have you ever wanted to incorporate Running Analysis into your gym or clinic? Join Dr. Mulholland and learn why you should be marketing to runners! Discover how easy it is to:

• Perform a ‘low cost’ gait analysis
• How to spot the most common biomechanical errors in runners
• Identify the type of foot strike that is increasing risk of injury

Lastly, we will “bust” some popular running beliefs.  What is the optimal foot strike?  What about the “minimalist” running movement?  How do I choose the best running sneaker for me?  Simple, evidence-based advice to improve your clinical skills immediately!

Speaker

Jon Mulholland, DC, CCSP, CSCS, ICSC
Ideal Athlete Chiropractic

Dr. Jon Mulholland has over 20 years’ experience helping athletes of all levels with injury recovery and performance enhancement. In addition to running his own practice, Dr. Mulholland has also acted as the chiropractic consultant for the United States Olympic Training Center in Lake Placid, NU, successfully treating dozens of Olympic athletes. He has traveled extensively as one of the team chiropractors for the US Bobsled & Skeleton teams. He has worked multiple World Championship events in a variety of sports and has treated athletes from dozens of different countries. He was the sports medicine & performance enhancement consultant for the New Zealand Cycling teams at the 2012 Summer Olympic Games in London, where he helped the team win two Olympic medals. He is the owner/operator of Ideal Athlete Chiropractic, a sports chiropractic clinic in Plattsburgh, NY, He also travels extensively lecturing on a wide variety of sports injury and rehabilitation topics.

Speaker Disclosures:
Financial: Dr. Jonathan Mulholland is the owner and chiropractor of Ideal Athlete Chiropractic. He receives a speaking honorarium from Rock Tape. Dr. Mulholland receives a speaking honorarium and recording royalties from PESI, Inc. All relevant financial relationships with ineligible organizations have been mitigated. Non-financial: Dr. Jonathan Mulholland is a member of the American Chiropractic Board of Sports Physicians, the International Federation of Sports Chiropractic, the National Strength & Conditioning Association, the American Academy of Hospital Chiropractors, the Society of Weight-Training Injury Specialists, and the American Chiropractic Association.

Objectives

1. Develop an understanding of communication strategy for marketing running services to runners, coaches and parents.
2. Examine low cost gait analysis strategies, technology and reporting.
3. Develop proficiency in assessment of several key areas of gait analysis including foot strike, shoe choices and striding.

Outline

Why you should be marketing and treating runners in your office

• They’re always hurt! (50-80% injury rate per year)
• There is a “running boom” going on
• Improves your clinical skills
• Runners talk to each other (great marketing for your clinic)
• Athletes strive to improve performance

How to do a “low-cost” running analysis in your gym/clinic

• What type of equipment do you need (treadmill, camera, etc..)
• What type of software do you need (if any?)
• What to charge for a session?
• How long should a session take?
• What services are included in a run analysis session?

Common technique and biomechanical issues with runners

• Review and explain the seven most common gait errors and how to correct them

• Over-striding
• Excessive Leaning at waist and/or excessive lumbar lordosis
• Improper arm swing
• Too much vertical motion
• Anterior head carriage and/or excessive thoracic kyphosis
• Asymmetrical stride
• The “cross-over” stride

• Quick “self-test” to see if you suffer from cross-over gait
• Demonstrate what type of runners rarely have a cross-over gait

Discuss the current research concerning the “minimalist” running movement

• What are the claims being made by the “pro-minimalist” running movement?
• Optimal foot strike position
• How to choose the best sneaker
• Learn when you should replace your sneakers
• Break down several running analysis videos using techniques learned earlier

Target Audience

• Physical Therapists
• Physical Therapist Assistants
• Occupational Therapists
• Occupational Therapy Assistants
• Massage Therapists
• Chiropractors
• Athletic Trainers
• Strength and Conditioning Coaches
• Exercise Physiologists

Frequently Asked Questions:

1. Innovative Business Model:
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3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

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Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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