When You’re Done, You’ll Have DigitalMarketer’s Proven 8-Step Optimization Process For Turning Existing Traffic Into More Leads And More Sales, And You’ll Truly Become A…
Conversion Rate Optimization Expert
(…and you’ll know when and HOW to do this for any business)
Unfortunately, most marketers just don’t get it!
When it comes to testing & optimizing pages and offers, they either don’t test at all…
…ONLY test when they see low conversions…
…or only test what other people tell them they’re supposed to test.
That type of “I hope this helps” optimization just won’t cut it anymore! Not only is it not improving conversions, it’s almost certainly costing you money!
If you actually want to generate real and meaningful increases in your leads and sales, then you need to do more.
You need a PROVEN process in place to tell you exactly what (and when) to test!
But how do you build a “process” that systematically converts mediocre offers into winners and turns existing winners into breakout cash cows…
…one that will work for any business, any website, any offer?
Fortunately, that’s exactly what you’re about to learn…
FACT: Businesses NEED Optimization Experts
(…Who Actually Know What They’re Doing)
All businesses need a way to optimize the traffic they’re already getting to generate more leads and more sales.
They need a proven and repeatable process to identify exactly where they should focus optimization efforts to truly “move the needle” in their business.
I’m not going to sell you on the importance of split testing and conversion rate optimization.
If you’re here, you know how important even the slightest increase in conversions can mean to a business.
In other words, you know that increasing your conversion rate means more leads and more sales, all from the traffic that you’re already getting.
So that’s why businesses need Conversion Rate Optimization Experts.
There’s just one problem: Most so-called “conversion experts” don’t know what they’re doing…
That’s where YOU come in.
As a Certified Conversion Rate Optimization Specialist, you are uniquely qualified to help brands convert their existing traffic into even more leads and sales.
More specifically, in this master class, you’ll learn:
The critical pages that need immediate optimization (and these probably aren’t your worst performing pages)…
The key metrics that actually increase the bottom line (get this wrong and you’ll waste your time and money on useless testing)…
The 3 crucial factors for prioritizing your optimization campaigns (we’ll show you how to rank them)…
How to use Case Studies to improve optimization (and which type work the best)…
Our proven formula for developing a rock solid hypothesis (this will give valuable insights regardless of your campaign’s outcome)…
The 3 most effective tools for collecting user data (and how to use them, step-by-step)…
How to qualify split tests (and the one crucial question most optimizers forget to ask when starting)…
The three outcomes of any split test (and why most marketers ignore one of these outcomes, which is a huge mistake)…
Know when and how to schedule tests (get this wrong and your data will be skewed)…
Know how to create a report to show your findings so that the test gets implemented appropriately, so YOU get the credit you so richly deserve (we’re giving you the exact same report template we use every day)
Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low traffic testing techniques, landing page optimization), and more…
In short, Certified Conversion Rate Optimization Specialists (a.k.a. “Conversion Masters”) are able to not only deliver more leads and customers… they have a proven and repeatable process to deliver those increased leads and customers with the traffic they’re are already getting!
If you’re interested in becoming such a “Conversion Master,” then I have one question for you…
Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
…talk? That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Optimization & Testing Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
What You’ll Learn In This Course
8-Step Optimization Cycle
Learn each step of the process for optimizing the conversion rate for your website or even a specific page. Once you understand how to intentionally increase the number of conversions, you will be able to truly “move the needle” in your business.
When to Split Test
Discover when a split test is necessary or not using simple math. Once you decipher if you have enough conversions per variant, per day, you will be able to reach a reliable conclusion and avoid wasted time or resources.
3 (More) Optimization Tactics
Besides split-testing, there are three other, often simpler and more lucrative, conversion rate optimization tactics. Learn how to set up user surveys, session recordings and heatmaps to track traffic on your website and certain pages.
Identify Critical Pages
Identify which pages on your website should be immediately optimized for increased conversion rates. You’ll be shocked to see that these pages aren’t what you initially expect, but we’ll show you how and why these specific pages are most effective.
Conversion Rate Optimization Course Details
In this 7-hour course, you’ll learn everything you need to know about how to identify optimization opportunities on your site and how to accurately test your new ideas.
Module 1: Start Here
Lesson 1: Your Instructor
Lesson 2: Here’s What To Expect
Lesson 3: What Is CRO?
Lesson 4: Term List And Lingo
Module 2: Introduction To Optimization
Lesson 1: The Role Of Optimization
Lesson 2: KPI Selection
Lesson 3: Aggregating Data
Lesson 4: Usability Hub Screen Flow
Lesson 5: Heatmaps & Recordings
Lesson 6: Form Analysis
Module 5: Hypothesis Construction
Lesson 1: The Importance Of A Hypothesis
Lesson 2: How To Create A Hypothesis
Lesson 3: Hypothesis Example
Module 6 Test
Lesson 1: Test
Lesson 2: Split Test Basics
Lesson 3: Can I Actually Test?
Lesson 4: Should I Actually Test?
Lesson 5: Principle Of Persuasion
Lesson 6: Campaign Scheduling
Lesson 7: Optimization Calendar
Lesson 8: Test Analysis
Lesson 9: Powerpoint Example Walkthroughs
Lesson 10: Getting A Test Set In VWO
Module 7 Optimization Methods
Lesson 1: Offer Audit
Lesson 2: On-Site Retargeting
Lesson 3: Personalization
Lesson 4: How To Segment
Lesson 5: LPO
Lesson 6: How To Test With Low Traffic
What You’ll Get:
When you enroll today, you’ll receive instant access to:
TAKE THE COURSE
The course is a 7 hour intensive training, with 40 lessons, 9 handouts, 7 quizzes, & a final exam.
About Your Instructor
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts and split tests at DM and is active among our other properties.
A top-rated domestic and international speaker, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies.
Rondeau has run hundreds of tests for both B2B and eCommerce brands and has analyzed 3,000+ tests across virtually every industry.
Frequently Asked Questions:
Innovative Business Model:
Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
No coaching calls or scheduled sessions with the author.
No access to the author’s private Facebook group or web portal.
No entry to the author’s exclusive membership forum.
No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
Refund is acceptable:
Firstly, item is not as explained
Secondly, Item do not work the way it should.
Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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