Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker

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Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker download , Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker review , Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker free

Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker

With proven methods, used by the most sophisticated advertisers. Want to access a free mini-course?

Course Curriculum

Introduction

• Welcome!(0:15)
• Brands Built Entirely on Facebook & Instagram – What do They Know?(1:07)
• About Me(2:11)
• What You’ll Learn in this Course(2:04)
• Agenda for This Course(1:13)

Facebook’s Ad Ecosystem

• Facebook’s Ad Ecosystem and the 10 Year Roadmap(2:20)
• Beyond the Facebook Blue App(2:05)
• Cross-Channel, Cross-Device, Identity Tracking(0:55)
• The Emergence of Digital Native Companies, Built on Facebook and Instagram(2:43)
• Programming the Right Instructions: Campaign Objectives(2:38)
• Modern Problems Require Modern Solutions(2:20)
• Ad Ecosystem Quiz!
• NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting(19:25)
• NEW: Campaign Structures: Evolving From Basic to Advanced(12:50)

How to WIN the Facebook ad auction

• How the Facebook Ad Auction Works(1:58)
• The Underlying Auction Formula That Runs EVERYTHING(5:02)
• How to Win at the Auction(4:30)
• Minimizing Constraints on Delivery(1:13)
• Why are Lookalike Audiences So Powerful?(2:19)
• Building a Robust Lookalike Targeting Strategy(4:02)
• NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)(8:20)
• The “Learning Stage” of Optimization(1:46)
• Preventing “Significant Edits” & Learning Resets(3:08)
• What Exactly is the Facebook Pixel? Why is it a MUST?(2:51)
• Facebook Pixel Implementation Principles(5:45)
• Placement Liquidity (Automatic Placements & Asset Customization)(3:16)
• Post-Click User Experience(2:49)
• Key Takeaways(3:29)
• Ad Auction Quiz!

What the Best Advertisers Do

• Who are the Best? Why Should We Care What They Do?(2:12)
• The Automation Mindset(1:02)
• 5 Principles to Remember(0:38)
• 1. Automated Account Structures(3:17)
• 2. A) Campaign Budget Optimization(3:28)
• 2. B) Example of Campaign Structure(2:44)
• 3. A) Bid-Constrained vs Budget-Constrained(2:41)
• 3. B) Manual Bidding – How Do You Do It?(3:39)
• 3. C) Manual Bidding – How Does It Actually Work?(4:06)
• 3. D) Manual Bidding Examples – How to Choose the Right Bid Amount(5:04)
• 3. E) Advanced Bidding Strategy with LTV Cohorts(2:40)
• 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding(3:43)
• 4. Laser Focused on Signal Volume(6:28)
• 5. Fully Leveraged Targeting Capabilities(4:11)
• Key Takeaways(1:47)
• What the Best Advertisers Do – Quiz!

How to Build Amazing Ads

• The Mobile Attention Span(1:55)
• Creative Best Practices and Considerations(2:39)
• Stories Feed Video Static = Winning Combination(0:55)
• Deconstructing Excellent Ads – Part 1(2:52)
• Deconstructing Excellent Ads – Part 2(2:29)
• Deconstructing Excellent Ads – Part 3(1:55)
• Adding Motion to Static Images (Cinemagraphs)(0:59)
• The Ad Library – An Incredible Tool No-one Knows About(3:14)
• Animoto – My Choice for Building Great Ads(4:52)
• Creative Hub Gallery – For Inspiration & Exploring New Formats(1:33)
• Native Ads Manager Editor – Quick & Easy Templates(0:56)
• Canva – General Design Resource with Templates(1:18)
• Key Takeaways(3:26)
• How to Build Amazing Ads – Quiz!

Newly Added Content and Advanced Lessons

• Lead Ads Part 1: What are Lead Ads & Who Should Use Them?(4:34)
• Lead Ads Part 2: Why Use Lead Ads?(3:28)
• Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign Copywriting Tips(18:05)
• Lead Ads Part 4: Best Practices(4:43)
• eCommerce Campaign Structure Guide(30:05)
• Dynamic Creative: Super-Easy, Automated Ad Creation(10:35)
• Ad Policy Part 1: Policy Compliance(19:26)
• Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More(16:55)
• Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences(11:13)
• Scaling Ad Spend Part 1: Case Study Prerequisites(12:13
• Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets(30:06)
• The Audience Overlap Analysis Tool(11:26)
• Conversion Optimization Windows(10:30)
• COLD Starts: How to Start with No Data, the Cascading Method(9:37)
• Dynamic Ads Part 1: Intro, Benefits, and Requirements(11:35)
• Dynamic Ads Part 2: Step-by-Step Tutorial(22:34)
• Video Poll Ad Unit: Quick Tutorial(6:01)

Conclusion

• Congrats on Finishing the Course!(0:30)
• What’s Next?(1:33)
  

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