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Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker

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Description

Description

Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker download , Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker review , Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker free

Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker

With proven methods, used by the most sophisticated advertisers. Want to access a free mini-course?

Course Curriculum

Introduction

  • Welcome!(0:15)
  • Brands Built Entirely on Facebook & Instagram – What do They Know?(1:07)
  • About Me(2:11)
  • What You’ll Learn in this Course(2:04)
  • Agenda for This Course(1:13)

Facebook’s Ad Ecosystem

  • Facebook’s Ad Ecosystem and the 10 Year Roadmap(2:20)
  • Beyond the Facebook Blue App(2:05)
  • Cross-Channel, Cross-Device, Identity Tracking(0:55)
  • The Emergence of Digital Native Companies, Built on Facebook and Instagram(2:43)
  • Programming the Right Instructions: Campaign Objectives(2:38)
  • Modern Problems Require Modern Solutions(2:20)
  • Ad Ecosystem Quiz!
  • NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting(19:25)
  • NEW: Campaign Structures: Evolving From Basic to Advanced(12:50)

How to WIN the Facebook ad auction

  • How the Facebook Ad Auction Works(1:58)
  • The Underlying Auction Formula That Runs EVERYTHING(5:02)
  • How to Win at the Auction(4:30)
  • Minimizing Constraints on Delivery(1:13)
  • Why are Lookalike Audiences So Powerful?(2:19)
  • Building a Robust Lookalike Targeting Strategy(4:02)
  • NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)(8:20)
  • The “Learning Stage” of Optimization(1:46)
  • Preventing “Significant Edits” & Learning Resets(3:08)
  • What Exactly is the Facebook Pixel? Why is it a MUST?(2:51)
  • Facebook Pixel Implementation Principles(5:45)
  • Placement Liquidity (Automatic Placements & Asset Customization)(3:16)
  • Post-Click User Experience(2:49)
  • Key Takeaways(3:29)
  • Ad Auction Quiz!

What the Best Advertisers Do

  • Who are the Best? Why Should We Care What They Do?(2:12)
  • The Automation Mindset(1:02)
  • 5 Principles to Remember(0:38)
  • 1. Automated Account Structures(3:17)
  • 2. A) Campaign Budget Optimization(3:28)
  • 2. B) Example of Campaign Structure(2:44)
  • 3. A) Bid-Constrained vs Budget-Constrained(2:41)
  • 3. B) Manual Bidding – How Do You Do It?(3:39)
  • 3. C) Manual Bidding – How Does It Actually Work?(4:06)
  • 3. D) Manual Bidding Examples – How to Choose the Right Bid Amount(5:04)
  • 3. E) Advanced Bidding Strategy with LTV Cohorts(2:40)
  • 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding(3:43)
  • 4. Laser Focused on Signal Volume(6:28)
  • 5. Fully Leveraged Targeting Capabilities(4:11)
  • Key Takeaways(1:47)
  • What the Best Advertisers Do – Quiz!

How to Build Amazing Ads

  • The Mobile Attention Span(1:55)
  • Creative Best Practices and Considerations(2:39)
  • Stories Feed Video Static = Winning Combination(0:55)
  • Deconstructing Excellent Ads – Part 1(2:52)
  • Deconstructing Excellent Ads – Part 2(2:29)
  • Deconstructing Excellent Ads – Part 3(1:55)
  • Adding Motion to Static Images (Cinemagraphs)(0:59)
  • The Ad Library – An Incredible Tool No-one Knows About(3:14)
  • Animoto – My Choice for Building Great Ads(4:52)
  • Creative Hub Gallery – For Inspiration & Exploring New Formats(1:33)
  • Native Ads Manager Editor – Quick & Easy Templates(0:56)
  • Canva – General Design Resource with Templates(1:18)
  • Key Takeaways(3:26)
  • How to Build Amazing Ads – Quiz!

Newly Added Content and Advanced Lessons

  • Lead Ads Part 1: What are Lead Ads & Who Should Use Them?(4:34)
  • Lead Ads Part 2: Why Use Lead Ads?(3:28)
  • Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign Copywriting Tips(18:05)
  • Lead Ads Part 4: Best Practices(4:43)
  • eCommerce Campaign Structure Guide(30:05)
  • Dynamic Creative: Super-Easy, Automated Ad Creation(10:35)
  • Ad Policy Part 1: Policy Compliance(19:26)
  • Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More(16:55)
  • Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences(11:13)
  • Scaling Ad Spend Part 1: Case Study Prerequisites(12:13
  • Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets(30:06)
  • The Audience Overlap Analysis Tool(11:26)
  • Conversion Optimization Windows(10:30)
  • COLD Starts: How to Start with No Data, the Cascading Method(9:37)
  • Dynamic Ads Part 1: Intro, Benefits, and Requirements(11:35)
  • Dynamic Ads Part 2: Step-by-Step Tutorial(22:34)
  • Video Poll Ad Unit: Quick Tutorial(6:01)

Conclusion

  • Congrats on Finishing the Course!(0:30)
  • What’s Next?(1:33)

    Frequently Asked Questions:

    1. Innovative Business Model:
      • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
    2. The Legal Landscape: Yes and No:
      • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
    3. Quality Assurance: Unveiling the Real Deal:
      • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
        • No coaching calls or scheduled sessions with the author.
        • No access to the author’s private Facebook group or web portal.
        • No entry to the author’s exclusive membership forum.
        • No direct email support from the author or their team.

      We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

    Refund is acceptable:

    • Firstly, item is not as explained
    • Secondly, Item do not work the way it should.
    • Thirdly, and most importantly, support extension can not be used.

    Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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