Kristen Craft – Marketing management

Description

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Kristen Craft – Marketing management

Course overview
In marketing, building a team is critical to advancing your goals, as well as your career as a manager. But most marketers don’t get specific guidance on how to hire, motivate others, or resolve conflicts.

Nor are most of us marketers taught how to gather and share the proper data that leads to a promotion.

This course will teach you how to build a team, set actionable goals, and manage your career path so you can position yourself for a C-level role.

Introduction video (1 min)

Here’s what Kristen will teach you …
This course covers actionable strategies for hiring and managing a team, as well as managing one’s personal brand.

This includes specifics on how to hire and onboard people. It also includes strategies for setting objectives and key results people can get excited about. Lastly, it includes guidance on how to find a mentor, land public speaking gigs, and join a board of directors.

In just 12 short sessions, you’ll be able to …

• Set objectives and key results, so your teams can accomplish their goals
• Build airtight project plans, so everything stays on track and within budget
• Use a structured approach to resolve conflicts
• Hire and onboard people efficiently, so new team members can get up to speed quickly and start contributing
• Land speaking gigs, so you can grow your personal brand and advance your career

Skills you will master
Marketing campaigns Marketing strategy Marketing team management Onboarding Personal brand Team building Team motivation

Benefits of taking this course
Having these leadership strategies on hand means you’ll be able to build and manage a team effectively. You’ll gain a better sense of how to manage a marketing team day-to-day, as well as how to manage your career longterm.

You’ll walk away with frameworks for budgeting, running good one-on-ones, and applying to speak at conferences. This course supports your personal and professional growth from marketing associate to CMO.

This course is right for you if …

• enjoy hiring and leading others and need strategies to get there
• dream of becoming a CMO or building a large team and want proactive steps for getting there
• enjoy running an organized, “tight ship” and would benefit from frameworks to support you

This course is NOT for you if …

• you’re super junior in your marketing career and have never managed anyone (either directly or indirectly)
• you’re super advanced in your career and have already led dozens of people
• you prefer being an individual contributor and doing heads-down work most of the time

Skills you should have before taking this course
Because this is a course for marketers who aspire to lead a team, students should be interested in working with others, rather than being an individual contributor for the foreseeable future. If you have the skills and attributes described below, this course is a good fit for you:

• You’re a people person (or aspire to be one)
• You’ve spent at least 1-2 years on a marketing team, seeing how goals are set and campaigns are run
• You’ve managed someone else’s work at least once, either officially, or in the capacity of a project lead, helping others stay on track

About the expert

Kristen Craft 
Kristen Craft is GM at Animalz a company delivering high-quality content marketing to enterprise companies, startups, and VC firms.

Over the past 15 years, she’s grown a number of amazing teams. One of Kristen’s favorite parts of the job is mentoring and helping to develop those around her.

Kristen has taught and spoken at over a hundred conferences and events from INBOUND to MozCon. She holds an MBA from MIT Sloan, where she specialized in organizational behavior and team management.

Your full course curriculum
How to build and manage a marketing team

1How to know if management is right for you
This class gives a brief overview to what it means to build a team and manage your career in a proactive way. It’ll help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your car …

2Defining your marketing strategy
This class will help you define your larger marketing strategy. We’ll cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need. Topics Covered: Focus areasCommunicating to other groupsShort …

3Team building
This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join. Topics Covered: Making the case to hire new peopleInterviewing best practicesMaking a …

4Onboarding and setting expectations
This class will help you manage the first month with your new hire. By creating a systematic process for new team members, you’ll ensure they focus on the right things and get up to speed as quickly as possible. Topics Covered: Streamlining the onboard …

5Setting and reaching objectives
This class will cover the OKR system for setting objectives and measuring key results. It gives guidance on how to implement an OKR system to drive consistent, effective work. Topics Covered: The OKR system Setting OKRs Checking in on OKRs Staying on t …

7Team motivation
This class explores how to build and maintain motivation. We’ll dive into what motivates an individual, as well as how to keep the team motivated, as a group. Topics Covered: What kind of manager are you?What you need to know about each of your direct …

8Managing conflict
All teams run into conflict sometimes. And that’s ok. What’s important is that you help your team navigate conflict well, thereby fostering a sense of psychological safety and resolution. Topics Covered: Psychological safetyRAPID decision makingDRIsRAC …

9Running and tracking marketing campaigns
This class gets into the nitty gritty of project management. We’ll cover how your can make hypotheses, then use a systematic approach to determine what’s working. From there, you can double down on what works and eliminate what doesn’t. Topics Covered: …

10Growing the people on your team
The best managers are always looking to grow and mentor those on their team. This class will help you navigate that process, from finding resources to running annual reviews. Topics Covered: Letting team members take on new work or shift roles Helping …

11Managing your long-term career
This class helps you identify where you’d like to be in the future and how to get there. We’ll cover how to find sponsors within your company and mentors outside of it. Topics Covered: Identifying where you’d like to be 18 months from now and 5 years f …

12Building your personal brand
You can accelerate your path towards a C-level role by investing in your own visibility. This means writing, public speaking, and supporting others. If you develop a reputation for being hard-working, willing to help those around you, and eager to grow …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.