Lindsey Christensen – Marketing strategy

Description

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Lindsey Christensen – Marketing strategy

Turn your marketing department into a valuable profit center
For many companies, marketing strategy can feel like a black box.

Because there’s no one-size-fits-all approach, even smart marketers wonder where to start. For junior and mid-level marketers especially, crossing the gap from individual contributor to strategic leader can seem insurmountable.

It’s time we change that.

With the right approach and a few key frameworks, you can learn to think like a strategist and turn marketing into a key growth engine for your business.
Course overview

After taking this course, you’ll:

• Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
• Make a tangible impact – Learn how to organize marketing experiments and measure results.
• Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

Knowing marketing strategy makes you more valuable
No matter your role, Marketing Strategy is an invaluable business skillset. As a strategist, you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across your organization.

Skills you will master
Career growth Data Analysis Interviews Marketing frameworks Marketing strategy SWOT analysis

This course is essential for you if …

• You want to advance your career and start taking on more leadership roles.
• You’re looking to join a startup as a first marketer or head of marketing, and starting from scratch.
• You want to feel confident pitching and discussing new strategies with your marketing team and during interviews.

This course is NOT for you if …

• You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone.
• You can’t move quickly. Rapid iteration and fast learning cycles are the key to success in marketing strategy.
• You’re not ready to own your results. Taking responsibility for business-critical decisions should be something that excites you.

This course is for junior to mid-level marketers who want to understand, contribute to, and eventually lead strategic marketing initiatives. The course starts with the beginner in mind, showing you how to start thinking about marketing strategy and apply it at your own company.

Enrolling students should have a basic foundation in B2B marketing, including concepts like buyer personas, campaigns, and sales, plus an understanding of the most common tools used by marketing and sales teams.

About the expert

Lindsey Christensen 
Lindsey Christensen, is the CMO at thoughtbot, a product design and development consultancy with studios across the US and UK.

Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD, and held a variety of marketing roles at engineering software giant, PTC. She’s been named a Top Woman in Boston Tech.

Your full course curriculum
Marketing strategy

1Marketing’s role in business
In Lesson 1, we explore core marketing concepts and how they apply in product and service companies.

2Creating a research plan
Albert Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” We’ll be taking a similar approach.

3Interviewing, analyzing, and augmenting
Executing your research plan requires analytical thinking, but with a people-focused mindset.

4Using insights to drive strategy
The goal of marketing research isn’t to accumulate data, it’s to uncover key insights about what’s working, what’s broken, and what hasn’t been tried yet.

5Creating a cohesive strategy
All your research, analysis, and consensus-building leads to this moment. It’s time to formulate your strategy.

6Executing your plan
Learn how to roll out your strategy.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.