
Lisa Dorian – CFI Education – Converting Leads to Customers – Negotiation & Closing
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Description
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Lisa Dorian – CFI Education – Converting Leads to Customers – Negotiation & Closing
Converting Leads to Customers – Negotiation & Closing
Learn to skillfully turn your prospects into customers
- Discover needs and develop solutions using a proven process
- Turn your prospects into promoters and negotiate a win that everyone enjoys
- Close with confidence
Overview
Converting Leads to Customers Overview
We will start the course by reviewing the sales funnel and the lead conversion process, before talking about the importance of differentiating yourself and your organization in order to build long-term relationships. We will work through specific strategies that successful banking professionals use, as well as ways to highlight the key qualities of your firm that will resonate with prospective clients.
Next, we will seek to really understand the client discovery process and how to leverage it to uncover customers’ needs using unique frameworks, like the SPIN method and the funneling technique.
Lastly, we will look at the negotiation process itself and discuss the most important skills shared by successful negotiators to help you convert leads into customers.
Converting Leads to Customers Objectives
Upon completing this course, you will be able to:
- Define the lead conversion process.
- Utilize a discovery process to uncover business needs.
- Explore ways to set you and your organization apart from the competition.
- Apply negotiation skills to handle objections and close the sale.
Who Should Take This Course?
This course is designed for current and aspiring commercial bankers and other client-facing finance professionals. Master the client and prospect discovery process to qualify leads and present the most optimal solutions more effectively.
What you’ll learn
- Introduction
Introduction
Learning Objectives
Download Course Files - Understanding Lead Conversion
The Sales Funnel
Sales Process Review
Interactive Exercise 1 - Setting Yourself Apart
Emotional Process & Adding Value
Setting Yourself Apart
Appealing to Potential Customers
Establishing Rapport
Noticing What People Say
Interactive Exercise 2
Appealing to Others’ Reasoning
Providing Compelling Evidence
Emphasizing Benefits
Structuring Your Position (SCQA Model)
Emotions
Interactive Exercise 3
Midway Check-in - The Discovery Process
Questioning Skills
Planning
SPIN & The Funneling Technique
Understanding Needs
Effective Listening
Interactive Exercise 4 - Negotiating the Close
The Negotiation Process
Negotiation Skills
Negotiation Skills (cont.)
Stakeholders
Interactive Exercise 5
Position-based Negotiation
Interest-based Negotiation
Interest-based Negotiation Steps
Interest-based Negotiation Steps (cont.)
Identifying Alternatives
Key Points
Closing the Deal
Interactive Exercise 6 - Conclusion
Conclusion - Qualified Assessment
Qualified Assessment
This Course is Part of the Following Programs
Commercial Banking & Credit Analyst (CBCA)®
Converting Leads to Customers – Negotiation & Closing is part of the Commercial Banking & Credit Analyst (CBCA)®, which includes 58 courses.
- Skills Learned
Financial Analysis, Credit Structuring, Risk Management - Career Prep
Commercial Banking, Credit Analyst, Private Lending -
Frequently Asked Questions:
- Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
- The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
- Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
- No coaching calls or scheduled sessions with the author.
- No access to the author’s private Facebook group or web portal.
- No entry to the author’s exclusive membership forum.
- No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, Item do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
- Innovative Business Model:
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