Lucia van den Brink – Advanced Experimentation Masterclass

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Lucia van den Brink – Advanced Experimentation Masterclass

Skills you will learn:

• Strategic Testing & Ideation: Develop targeted, innovative testing plans.
• Change Management & Communication: Master group dynamics for positive organizational change.
• Engaging Workshops: Host workshops to drive collaboration and motivation.
• Expertise & Innovation: Gain expertise in Experimentation Maturity, Program Management, Personalization, and establish a Center of Excellence for continuous improvement.

Learn from award-winning instructor and owner of Increase-Conversions Lucia van den Brink, together with fellow experts from Speero and Online Dialogue: Annika Thomson, Ruben de Boer, and Ben Labay.

Take your experimentation programs to the next level
After completing the Advanced Experimentation Masterclass, you’ll also be able to:

• Convince: Gain the skills to effectively advocate for the adoption of an Experimentation mindset within your organization, driving a culture of learning through experimentation and embracing the value of failures.
• Inspire: Captivate your colleagues by running engaging workshops and exercises, fostering a common sense of collaboration and experimentation.
• Drive changes: Lead and navigate transformative initiatives and develop a profound understanding of Change Management.
• Use your full potential: Tap into your creativity and become better at ideation for experimentation, ensuring a continuous flow of fresh and meaningful ideas.

4h 30min. 12 lessons.

Course overview

About the expert

Lucia van den Brink

Lucia built her first webshop at 11 years old. Now, after more than 700 A/B tests and influencing 20M+ visitors, she runs a consultancy called Increase-Conversion-Rate.com.

Supported by:

• Ruben de Boer | Lead Conversion Manager at Online Dialogue: Experimentation Consultant & Bestselling Instructor, 2x Winner Experimentation Elite Awards 2023, Keynote Speaker, Coach, 14+ years of experience.
• Annika Thompson | Client Services Director at Speero: Experimentation, Optimization & Digital Marketing, 11 years of in-house experience on both start-ups and corporations.
• Ben Labay | CEO at Speero: Experimentation & Research Program Leader, Keynote Speaker, 14+ years of experience in B2B, Ecommerce, Online experimentation, UX and Usability Research, Management, Technical Writing, and Digital Marketing.

Bring value to your team and your clients:

This course is for you if you…

• You’ve got the basics of A/B testing under control.
• You’ve been doing Experimentation for a while and want to grow the Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.

Skills you will master
CRO Experimentation Experimentation programs

Your course curriculum
Advanced Experimentation Masterclass

1 Introduction to the Advanced Experimentation Masterclass
This is a brief overview of the course where you’ll get to know the experts and understand what you’ll learn.

2Strategic Testing
In this lesson, you’ll learn how to apply the Diamond framework and how to shape insights into an Experimentation Program Strategy.

3Better Ideation for Experiments
You’ll learn how to be more creative, how to go from narrow to wide thinking, and how to leverage others in your organization to find more potential for growth for your experimentation program.

4Change Management
Students will learn how to apply their CRO mindset to lead organizational change, creating a thriving experimentation environment with better collaboration and more freedom to experiment. Students gain the skills to navigate stakeholder landscapes, motivate teams, and implement a structured approach to change management and their personal growth.

5Documentation and Communication
Learn why it’s important to have documentation systems and processes in your organization. Let’s review a shape of communication cadences, and let’s talk about how to communicate A/B tests results and/or growth in a past quarter.

6Engaging Workshops
Improve the experimentation culture by using effective workshop formats for collaboration, education, and standardization.

7Meta-Analysis
Unlock the power of meta-analyses: A step-by-step guide to supercharge your insights and prioritization

8Experimentation Program Management
A brief introduction to one of our courses.

9Intro to App Testing
Learn the requirements for app testing, the process and how this is different from website experimentation and what to pay extra attention to.

10Maturity and Scaling
Learn about the gradual change bias, understand what problems you’re tracking and solving for with experimentation.

11Building a Center of Excellence
Learn what a “CoE” is and why you should care about it. Together, we’ll look at the core parts to an experimentation COE.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.