Martijn Scheijbeler – Technical SEO

Description

Martijn Scheijbeler – Technical SEO download , Martijn Scheijbeler – Technical SEO review , Martijn Scheijbeler – Technical SEO free

Martijn Scheijbeler – Technical SEO

Keyword research and basic SEO can only take you so far.
Implementing technical SEO could be the difference between ranking on Page 1…or never being indexed. You need to know how to audit your site for technical SEO needs and improvements so you can get more visitors, leads, sales and signups for your business.

This course give you deep, current knowledge of technical SEO: the behind-the-scenes components like site structure, JavaScript, and structured data that can have a massive impact on rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.

Course overview

After taking this course, you’ll…

• Know what is important in a technical audit and how to start one yourself.
• Be able to optimize on-page content with the right keywords & page structure.
• Understand what a good URL structure is and how you can influence crawl behavior.
• Know how to use JavaScript frameworks to influence technical SEO.
• Easily create XML sitemaps to help you better understand content & index rates.
• Be skilled at marking up your content with structured data so it can extract entities.
• Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.

This course is right for you if you…

• Handle SEO for a large, complex website and organic traffic growth from on-page optimizations has plateaued.
• Believe that a lack of technical SEO knowledge is keeping you from making clear, persuasive recommendations to your development team or clients.

This course is NOT for you if…

• You are looking for the latest code to apply to your site in order to rank better or are looking for a plugin to solve all your issues.
• You are a beginner or you don’t have any experience with SEO and you want to optimize your site. Likely too much of the content will be too intermediate-advanced for you.
• You are particularly interested in the other areas of SEO, this course doesn’t go into the specifics of how to build a link, optimize your H1 or do keyword research.

Skills you will master
Crawlers JavaScript LinkingSearch Engine Optimization (SEO) Structured dataTechnical SEO

Skills you should have before taking this course…

• You have experience working with HTML and JavaScript and you know their fundamentals.
• You have experience working with Google Analytics, you don’t have to be an expert.
• You understand the fundamentals of SEO and can identify the different areas; link building, content optimization, local SEO, international SEO.

Because this is an intermediate-to-advanced course, students should be familiar with SEO basics, including how search engines work, fundamentals of design-friendly SEO, and the importance of publishing and linking high-quality content from other high authority sites.

About the expert

Martijn Scheijbeler

Martijn Scheijbeler is the VP Marketing at RVshare where he leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Obviously, SEO is part of all of that.

Prior to RVshare, he built out the SEO function for both Postmates and The Next Web where he advanced to become their Director of Marketing. He writes blog posts on Technical SEO via his blog, martijnscheijbeler.com, and is a featured guest blogger for ConversionXL, The Next Web and many others.

Your full course curriculum
Technical SEO

1 Technical SEO, the basics
In the first class, we’ll be guiding you through the basics of Technical SEO, we’ll teach you about what a page looks like (its HTML), how it’s made up and what you can immediately improve when you look at a page (meta tags, on-page content). Topics Co …

2 URL Structures & Indexing
In the second lesson, we’ll go in-depth about how to create a good URL structure and what tools you have to guide crawlers around your site and how to prevent them from accessing certain areas. We’ll talk about how you can streamline what crawlers look …

3 Crawl Behaviour & Crawlability
Lesson three explores the abilities you have to follow crawlers and what learnings come from that. As part of this class, we’ll talk about the tools you have to influence crawlability. Topics Covered: Crawl Errors & Crawl BudgetHTTP > HTTPSStatu …

4 Sitemaps
Not every page on your site is always visible to a search engine, or what if you add hundreds of pages. That’s where sitemaps come in, they’ll give you the tools to provide search engines with an overview of your content and give you the insights into …

5 Structured Data Markup
Does a search engine really understand what your content is about? With structured data, you give the search engines a better idea by marking up your content. It will help search engines understand what a particular entity means and how it relates to o …

6 Improving site/page speed
What is fast and what isn’t? This lesson introduces techniques that can improve site speed and what tools there are that better inform you of this. Topics Covered: Analyzing waterfallsDNS Prefetch/PrerenderLazy loadingCachingServer Requests Lesson Obje …

7 International SEO
If your organization operates in multiple countries there are certain steps you have to take in order to make sure that you have optimized for all technical aspects. You don’t want a German page ranking for your US customers and vice versa. In this les …

8 The future of Technical SEO
Is AI going to take over the world? In this lesson, we’ll talk about the new technologies (that have been available for a bit) that are steering the way websites will operate in the future. Topics Covered: SEO ExperimentationAccelerated Mobile PagesPro …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.