Maximilian Rast – Ecommerce data and metrics

Description

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Maximilian Rast – Ecommerce data and metrics

Become great at leveraging ecommerce data and metrics
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

• Learn exactly what data matters and how it can help your brand make more money.
• Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
• Find out how to discover why your customer’s actions in a behavioral segment.
• Develop a self-serve segmentation funnel.
• Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

By Maximilian Rast,

Co-Founder & CEO @ Klar

Course length: 2h 00min

Introduction video

This course is essential for you if…

• You can no longer rely on the Facebook algorithm to do the heavy lifting of your data.
• You want to set smart targets that maximize profitability while ensuring a positive cash flow.
• You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.

After taking this course you will…

• Learn exactly what data matters and how it can help your brand make more money.
• Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
• Find out how to discover why your customer’s actions in a behavioral segment.
• Develop a self-serve segmentation funnel.
• Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Skills you will master
Customer Acquisition Cost Customer Lifetime Value Data-driven marketing Ecommerce data Ecommerce growth Ecommerce metrics Metrics and reporting Shopping behavior analysis

Your course curriculum
Ecommerce data and metrics

1 The ecommerce growth formula: a framework
Businesses are complex engines with many small moving parts. The eCommerce growth formula provides clarity by focusing on the key aspects and can be used as a framework when using data.

2 Customer lifetime value and customer acquisition cost
Your CLV and CAC determine the profitability of your customers. But when it comes to powering your growth engines, a more nuanced look must be taken at each.

3 Capital and cash conversion cycle
Ecommerce is a capital-intensive business to be in. The more money you already have and the more efficiently you use it, the faster you can grow your company.

4 Finding your ideal CLV/CAC Ratio
Is a higher CLV relative to your CAC always better? You might think yes, but that would be wrong. Find out the right ratio of CLV to CAC for your business to maximize growth and profit.

5 Shopping behavior analysis
Google Analytics is a powerful and free tool that lets you understand how customers use your site. Set yourself up for success and understand the most frequent use cases to boost your conversion rate.

6 UTM naming convention best practices
Once your marketing strategy is defined, you should first translate it into UTM naming conventions. Learn best practices and how they can be used to generate maximum insight when analyzing your data.

7 Attribution & multi-channel analysis
If you are running marketing across different channels, you might ask yourself: Which one is driving conversion? Attribution modeling can help you understand that but is also limited in various ways.

8 Making data-driven decisions in your company
Everybody calls themselves data-driven when in reality, hardly anyone is. The reason? The foundations of the organization are not in place. Learn what those are to set yourself up for success.

9 Bonus chapter: Differentiation
Why are some brands continuing to grow? Why do others struggle from the beginning? Product and executions are part of that equation, but another, often overlooked one, is differentiation. Learn about different ways to differentiate as an eCommerce brand in these ultra-competitive times.

About the expert

Maximilian Rast 
Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.

Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.