Maya Shah-Ceccotti – Messaging

Description

Maya Shah-Ceccotti – Messaging download , Maya Shah-Ceccotti – Messaging review , Maya Shah-Ceccotti – Messaging free

Maya Shah-Ceccotti – Messaging

We’re in a golden era of B2B product positioning with so much expertise widely available and increased awareness of the importance of positioning.

But how do you translate those strategic positioning decisions into messaging that resonates with other humans, specifically the ones you want in your pipeline?

Look up “how to develop product messaging” today and you’ll find thousands of frameworks but little in-depth guidance.

Messaging in context of your customer’s human experience is how they will come to trust and buy from you.

This course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible, and engaging messaging that gets better-fit customers through your pipeline, faster.

After taking this course you’ll…

• Understand positioning v. messaging v. copy, cadences of development, and the inputs and outputs of each. Walk away knowing specifically what info you will need, and what info you will produce, in your messaging journey.
• Learn to decide what type of messaging layer to apply given certain circumstances. You’ll learn about product, solution, and vertical messaging.
• See firsthand the anatomy of a messaging sprint. Understand how to architect messaging by what influences a human in your target market. Understand how to leverage tools like value propositions, benefit/value pairings and customer journeys.
• Walk away with the confidence to plan and run your own sprint!
• Learn how to create and validate a messaging canvas, adapt messaging by segmentation lenses, and when and how to update it. Walk away knowing what messaging deliverables you’ll produce and why.
• Learn how to apply and measure messaging. Understand how and why to enable your sales and success teams… because your messaging is only as good as the stakeholder who knows the least about it. Learn how to measure messaging impact against revenue.

This course is essential for you if…

• You want to confidently and intentionally architect your B2B product messaging.
• You want to create relevant and trustworthy messaging that matters to your human customers.
• You feel like you are blindly putting pen to paper. There are better ways to develop messaging! You want a holistic and methodical approach.

This course is NOT for you if…

• You don’t yet have a solid understanding of your customers and your product value. Get this first!
• You want to work in isolation. Messaging development requires inputs from executives, product, marketing, sales, success and more. Messaging impact requires evangelizing and enabling the entire organization. This isn’t a job for someone who doesn’t want a high-visibility challenge.
• You have no desire to lead and improve. Messaging is the ultimate representation of what your company stands for, what you promise and how you deliver. Talk about high value, high visibility. It requires resilient and open-minded leadership.

Skills you will master
Copywriting Messaging strategy Persuasion principles Persuasive writing Product messaging

About the expert

Maya Shah-Ceccotti 
Maya is a B2B SaaS product marketer with nearly a decade of progressive impact in high-growth environments. She’s taken products from incubation to scale, and enabled growth from SMB to enterprise. She brings a human-first perspective to her work, as well as an emphasis on community investment and mentorship.

Maya is currently directing brand and product marketing at Shopmonkey.

Your course curriculum
Messaging

1 Product messaging, human attention and human needs
What product messaging really is, when it occurs, and how it can break through the noise and appeal to your customer’s human needs. Topics covered: Avoid mistaking positioning for messaging, and messaging for copy. Learn the differences, cadences of de …

2 How to approach messaging in layers and lenses
Assess the layers of business needs, human needs, your company story, your promise to customers and you how deliver. Make your messaging relevant through lenses like vertical, persona, solution and product messaging. Topics covered: Why no one needs to …

3 How to confidently architect your messaging
Using your positioning outputs, learn how to run a message relevancy mapping sprint to theme and prioritize your product value. Topics covered: Start putting “pen to paper” with your positioning outputsMap capabilities to opportunities to audiences to …

4 How to create your messaging canvas.
How the key elements of a product messaging canvas lay the foundation for holistic, meaningful and adaptable messaging. Topics covered: Understand and create the key canvas elements: What, Why, Who, How, Combined Power, Outcome Pillars, Pain Points and …

5 Enable, empower and evangelize
Your messaging reverberates far beyond internal teams, and beyond your customers as well. Enable and empower others to champion your messaging, creating evangelists for maximum impact. Finally, measure success. Topics covered: How your internal messagi …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.