Michael Maher – Selling on Marketplaces

Description

Michael Maher – Selling on Marketplaces download , Michael Maher – Selling on Marketplaces review , Michael Maher – Selling on Marketplaces free

Michael Maher – Selling on Marketplaces

Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.

• Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
• Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
• How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
• Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
• Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

By Michael Maher,

Chief Idea Officer @ Cartology

Course length: 3h 55min

About this course
Marketplaces are growing. Not just in size but in several marketplaces as well. They’re becoming a more significant percentage of the ecommerce market, which in turn is taking up a larger percentage of all retail sales, with Amazon leading the charge.

Amazon has pioneered what it means to be a marketplace, now surpassing Google as the largest product search engine in the US, with 54% of people going directly to Amazon to search for products. On its heels are Walmart.com and several 1P & 3P marketplaces seeking greater market share. But Amazon has the upper hand.

If you’re a brand owner, an agency owner who constantly gets asked by your clients, “when will you start providing services for Amazon?” an Executive Level person at a large CPG company, or own a PE Retail Group that is looking to remain relevant in the coming years you have to be on marketplaces, namely Amazon. It always starts with Amazon.

Introduction video

Your course curriculum
Selling on marketplaces

1Marketplaces… What and Why?
The rise of eCommerce gave consumers a new level of access to products that were unheard of in the retail space.

2How marketplaces work, whose leading the way, and how to win the game
Learn about how marketplaces work, who are the leaders, and the ecommerce market.

3Consumer shopping habits: directing innovation & adoption
How consumers shop and interact with marketplaces is shaping the landscape of ecommerce. Discover typical consumer behavior on different marketplaces, how to keep them engaged to increase brand longevity, and metrics across demographics.

4Foundational Components of Marketplace Shopping
You will discover all the necessary pieces for creating a high-quality PDP (Product Detail Page), your most important piece of real estate, what both optimal and subpar PDPs look like, how consumers interact with them, and how to maximize traffic conversion.

5Creating Brand Loyalty In A Sea Of Choices
As sales grow across digital channels, so does selection, making consumer choice and the decision making process powerful. In order to capture the right kind of attention, your brand story needs to be told efficiently.

6Creating Positive Customer Experience On The Marketplace
In order to ensure consumers keep coming back, they keep a watchful eye on brands selling with expectations to ensure top-quality exchanges. The conversation between consumers and merchants is controlled by the platform, ensuring the experience is seamless, and minimizing any inconsistencies. Because of the large investment in building trust with consumers, platforms have a lot riding on every interaction.

7How to Grow a Brand with Advertising
As marketplaces evolve, growing their reach via spending money on advertising, they too are creating internal ecosystems for grabbing attention once consumers reach the site.

8Proper Conversion Optimization
Learn the proper techniques to grab attention and increase CTR on ads and in search, bolster engagement once on your PDP, and reel in your audience for maximizing sales.

9On Sending Traffic to the Marketplace
Understand the ways to send traffic, emerging trends as of mid-2022, and advances in technology allowing for better data gathering.

10Looking at the Future of Retail
Even though ecommerce has grown significantly, in part due to the covid19 pandemic, in-store purchases still make up the bulk of all retail revenue. With those things in mind, we look toward the future of retail and discover why omnichannel is the way forward.

This course is essential for you if…

• You own, manage, or represent a brand that wants to grow revenue and brand awareness in today’s retail environment.
• You want to know more about selling on Marketplaces to see if it’s relevant for you and your business.
• You are a brand that wants to stay relevant in today’s retail environment.

After taking this course, you will…

• Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
• Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
• How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
• Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
• Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

Skills you will master
Consumer shopping habits Creating brand loyalty Marketplace customer experience Marketplace marketing Selling on marketplaces

About the expert

Michael Maher
I’ve been an eCommerce entrepreneur for the past 12 years. How I work in the field has changed, but my passion for getting out in front, discovering the unknown, and creating solutions has only grown. I live in Cincinnati with my wife of 13 years, Kristin, and my 9-year-old daughter Daphne. I’m a musician turned business owner, which is how I got my start 12 years ago, selling used music gear on eBay.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.