Mina Elias – Selling on Amazon: Perfecting Traffic and Conversions

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Mina Elias – Selling on Amazon: Perfecting Traffic and Conversions

This course is essential for you if…

• You are a complete beginner and want to start selling on Amazon
• You want to scale your existing business and make it more profitable
• Work at a business selling on Amazon

Take this course and you will…

• Understand the Amazon marketing landscape and how shoppers behave on Amazon, which will allow you to build your Amazon listings and store in a way that captures demand and sales
• Learn how to build a listing in an optimized manner, resulting in high click through rate, conversion rate and sales, and ultimately giving you a replicable formula and system for scaling on Amazon
• Dissect the different parts of an Amazon product detail page, understand how each of them can be optimized, and build a system for continuous improvement and revenue growth
• Demystify the Amazon advertising platform, understand exactly how Amazon ads work, which ads work best in what situations, and avoid any unnecessary spending, allowing you to increase profitable sales without the unnecessary spend
• Build an advanced analytics dashboard that provides a 360 view of the business, allowing you to identify all the vital signs of your products on Amazon in a heart beat, resulting in the ability to identify patterns on what actions produce which results.

Skills you will master
Amazon advertising Amazon campaigns Amazon demand capture Amazon keyword research Amazon split testing Selling on Amazon

Your course curriculum
Selling on Amazon

1Understanding Amazon demand capture
Understanding how Amazon shoppers think and behave. This is a fundamental concept that you need to understand because it will shape your entire marketing strategy on Amazon. You will learn: Understand how Amazon shoppers think about shopping in terms o …

2The two sides: traffic and conversion
The two different sides of the coin, traffic and conversions on Amazon, and how they differ from other platforms. You will learn: The source of traffic on Amazon, and what factors influence the amount of traffic to your pages Conversion on Amazon, and …

3Conversion: the factors that matter in search
How buyers are disqualifying products in the search, and what factors exactly affect the click-through rate on Amazon. You will learn: How the Amazon shopper behaves on the search and how products are chosen or disqualified in the investigation.Underst …

4Conversion: the factors that matter on the page
In this lesson, we will do a deep dive into all the details that matter on the Amazon product detail page and actionable steps on improving each element for a better conversion rate. You will learn: Identifying and understanding all of the different el …

5Creative split testing
In this lesson, you will learn how to evaluate your images using data, and how to split tests to beat your competition. You will learn: three ways that you can use live customer data to identify precisely what makes your product better or worse creativ …

6Keyword research through Helium 10
In this lesson, we will cover a step-by-step process on how SEO works on Amazon and how to use Helium 10 to identify exactly what keywords you need. You will learn: how to use the number 1 keyword research tool in the Amazon spacehow to utilize your co …

7Understanding the purpose of PPC
In this lesson, we will cover how driving traffic works on the complex Amazon platform and how you should look at Amazon PPC for success. You will learn: how Amazon ads work, and why they are so essentialaligning on the purpose of running these ads, to …

8Tracking organic keyword ranking
In this lesson, we will cover how to track your organic ranking on Amazon, and why it is crucial to follow your organic performance. You will learn: a step by step guide on how to track your organic ranking on Amazon and the tools requiredwhat to do wh …

9Building analytics to track traffic and conversions
In this lesson, we will cover how to build a comprehensive analytics tracking sheet that gives you a 360 degree view of your business at a glance. You will learn: what are the important key metrics to track, and why they are important to trackhow to bu …

10Understanding campaign manager
In this lesson will cover navigating Amazon’s advertising campaign manager and understanding what it all means and how to utilize the different features. You will learn: different elements of campaign manager, what it all means, and the importance of e …

11The differential types of ads: product targeting and keyword targeting, sponsored brand and sponsored display
In this lesson, we will cover all of the different advertising types available on Amazon and how to utilize each of them best. You will learn: when the best time to use each of the different advertising typesthe pitfalls of multiple ad types and how to …

12Launching campaigns
In this lesson, we will cover how to create and launch campaigns and the best practices to follow. You will learn: a step by step instructional guideline on how you can launch all of the different campaigns available on Amazonthe best practices to foll …

13Campaign best practices
In this lesson, we will cover a full weekly flow to systematically improve advertising and campaign’s performance. You will learn: how to perform bid optimizations, the criteria involved, and how to make sure campaign performance is consistently improv …

14The weekly flow
In this lesson, we will cover a full weekly flow to systematically improve advertising and campaign performance (optimizations of bids, budgets, placements, keyword extraction, negatives, organic rank tracking, filling out the analytics sheet) You will …

15Continuous improvement of conversion and traffic
In this lesson, we will cover building a system and a flow for continuous improvements for both traffic and conversions, and measuring changes in improvements and having a data-driven approach. You will learn: how to measure traffic and conversion impr …

About the expert

Mina Elias
Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.

He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC, and empower them to take back control and dominate their ads.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.