Neal Cole – GA4 Audit

Description

Neal Cole – GA4 Audit download , Neal Cole – GA4 Audit review , Neal Cole – GA4 Audit free

Neal Cole – GA4 Audit

Become a data detective and master GA4 audits
Learn how to plan, design, and run audits for even the most flawed GA4 setups, with the help of a world-class analytics expert.

• Audit data collection, analytics setups, privacy and compliance setups, and GA4 integrations to improve data accuracy and confidence in your insights.
• Develop and implement action plans after prioritizing findings and choosing the right tools for the process.
• Diagnose gaps and mistakes in every GA4 and GTM setup.
• Get 42 downloadable resources and almost 300 slides of material to walk you through GA4 audits.

Online course: Google Analytics 4 Audit
By Neal Cole,

Founder and Senior Web Analyics Consultant @ Conversion Uplift Ltd

24 lessons, 5h 45min

Turn even the most flawed GA4 setup into a trustworthy data source
The era of auditors focusing solely on data accuracy is in the past. Now companies want people who add value to the business and understand the digital strategy, goals, KPI’s, and make practical recommendations.

After all, GA4 is a behavioral tool, not an accounting one, so your data will never be 100% accurate but you can still make the most of it by using the right tools.

This five-hour course will teach you to make the most of your GA4 data and identify key opportunities for your/your clients’ business.

Learn with a walkthrough from a world-class analytics expert
Basing your business decisions on inaccurate data means throwing away your budget. That’s why you need a framework for identifying critical issues in your data early on.

This course gives you that framework directly from the experience of an expert who has managed web analytics for over 10 years. You also get 42 downloadable resources, and almost 300 slides of material walking you through the perfect GA4 audit.

After you take it, you’ll have total confidence in your abilities as a data detective.

About the expert

Neal Cole
I have over 10 years experience working in web analytics and website optimisation for large corporations in the UK. I founded Conversion Uplift Ltd in 2016 to specialise in technical web analytics and optimisation services. This means I work with GTM, GA4 and BigQuery to troubleshoot, implement, and maintain advanced tracking and analytics solutions. Clients include companies involved in ecommerce, online gaming, financial services, logistics, leisure parks, and travel.

Introduction video

Who is this course for:
This course is for you if you…

• Would like to build a career in digital analytics and establish yourself as an industry expert in the field by uncovering the full potential of GA4 for your clients.
• Are in the management team of a company and want to make more informed decisions based on your analytics.
• Are an auditor who want to provide better services for their clients and give recommendations based on each business objective.

After taking this course you will…

• Understand how to plan, and implement a comprehensive audit of GA4 properties to enhance data collection and insights generated by the platform.
• Align business goals with a measurement plan to ensure the GA4 console and GTM is configured to best meet the business needs of the organization.
• Diagnose gaps and mistakes in the GA4 and GTM setup to improve data accuracy and confidence in insights generated.
• Provide clear recommendations for enhancing GA4 and GTM implementations.

Skills you will master
Data audits Data collection Google Analytics 4 Google Analytics 4 Implementation Google Analytics audit

Your course curriculum
GA4 Audit

1 Introduction to Digital Analytics Audits
Introduction about how the course will make you proficient and effective at undertaking audits of GA4, which involves becoming a data analytics detective. The course is aimed at analytics professionals who are familiar with Google Analytics 4 and Google Tag Manager. The aim is to give you the knowledge and skills to offer advice and solutions to the problems you uncover.

2 Key aspects of data quality
Learn about the concepts of accuracy and precision in data collection and how these relate to privacy and establishing a source of truth. Understanding these facets is key to ensuring reliable data for decision-making. Additionally, students will learn about sampling and data modeling in GA4, including the limits on events, cardinality, and the use of Google Signals. This knowledge will equip students to better comprehend how these factors can impact data quality and, avoid creating problems with data accuracy.

3 Overview of Common Data Quality Issues
Learn how to use the Chrome developer tools, GTM Preview mode and selected browser extensions to expertly debug and uncover problems with GA4 tracking and events. This will allow you to identify where to prioritize your efforts in improving GA4 data quality.

4 Tracking Code Presence (site crawl)
Gain proficiency in auditing the placement of tracking codes within website source code, and understand how to deal with the common challenges such as iFrames, payment gateways, content security policies. Learn to use essential auditing tools like Screaming Frog, to quickly identify pages that might be missing crucial tracking codes.

5 Events and Parameters
Dive into the world of events and parameters, uncovering the secrets to capturing granular user interactions on websites. By mastering these techniques, you will unlock deeper insights into user behavior, transforming the way clients approach and interpret web analytics, and ensure tailored and actionable data-driven strategies.

6 Integrity Checks
Get a comprehensive understanding of addressing data gaps within Google Analytics 4, learning strategies ranging from data augmentation to leveraging machine learning models for predictive insights. Additionally, you will master the nuances of validating analytics data using a secondary source, ensuring you can discern reliable data patterns and address discrepancies, all while adhering to essential privacy considerations and understanding the inherent differences between data sources.

7 Testing User Scenarios
Learn the techniques to meticulously examine and validate data tracking and user interactions on websites. This will allow you to harness tools like DebugView, GA4 Test property, and Chrome developer tools to simulate and assess various user behaviors. This will ensure GA4 analytics data capture is both accurate and reflective of actual user experiences. This hands-on approach not only aids in understanding user pathways, but also bolsters web design, marketing strategies, and overall conversion optimization.

8 Set Up and Configuration Audit
Understand the intricacies of auditing, learning both manual and AI-driven techniques. You will be equipped with strategies to meticulously review GA4’s key areas, harnessing tools and checklists to ensure optimal data accuracy and reliability. Learn new insights about the strengths and limitations of both manual and automated processes, empowering them to select the most appropriate method based on specific audit requirements.

9 Property Settings
Understand and optimize GA4 property settings, ensuring they align with business objectives, manage data with precision across different plan types, and safeguard data security through appropriate user permissions.

10 Data Stream Settings
Master the nuances of GA4’s data stream settings, ensuring accurate data reception from various streams, implementing best practices for Single Page Applications, and optimizing Enhanced Measurement configurations for comprehensive site search analysis.

11 Configuring and Validating Events
Understand how to meticulously configure and validate events within GA4. Learn the nuances of ensuring comprehensive event tracking aligned with the measurement plan, mastering the validation of Ecommerce events, and utilizing tools like Preview Mode and DebugView to confirm the accurate firing of GTM tags.

12 User ID and Cross-Device tracking
Learn the intricacies of User ID and cross-device tracking within GA4. Understand the benefits and pitfalls of User ID tracking, leveraging it to achieve a cohesive view of user journeys across devices.

13 Customization of Reports & Exploration reports
Understand how well the GA4 interface has been effectively customized to meet business needs. By diving deep into report modifications and exploring the expansive features of the ‘Explore’ section, you will better understand how well GA4 has been aligned to the needs of the organization.

14 Excluding Some Data (internal traffic)
Master the techniques to meticulously filter and exclude specific data in GA4, ensuring reports remain precise and free from internal or unwanted traffic influences.

15 AI Audit Tools Showcase
Understand the capabilities and limitations of AI-driven Google Analytics audit tools, learning how to leverage their strengths while being aware of their pitfalls to ensure comprehensive and accurate auditing of GA4 implementations.

16 GA4 Integrations
Learn how to evaluate Google product integrations in GA4 to ensure optimal data quality and insights.

17 Privacy & Compliance Audit – Privacy Settings in GA4
Learn how to ensure that all data practices align with both local and international regulations. Delve deep into understanding cookie consent, data retention settings, and the intricacies of Google Signals and ad personalization, enabling you to provide informed recommendations and ensure that organizational practices are both ethical and compliant.

18 PII and GA4
Learn the techniques to identify, understand, and prevent Personally Identifiable Information (PII) from being sent to GA4, ensuring both data privacy and compliance.

19 Auditing User Consent and Opt-out Settings
Understand user consent settings in GA4, learning how to integrate cookie consent banners effectively with Google Tag Manager, ensuring both compliance and accurate data modeling.

20 Tool showcase: Monitoring Your Martech Stack
Understand the techniques for monitoring your marketing technology stack, utilizing tools like Vault JS and ObservePoint, while also understanding the protective role of a Content Security Policy.

21 Prioritizing Audit Findings (Eisenhower matrix concept)
Master the Eisenhower matrix strategy to effectively prioritize audit findings, ensuring you tackle pressing issues efficiently while also discerning which tasks to delegate or set aside.

22 Establishing Monitoring or an Audit Calendar
Learn how to strike a balance between continuous monitoring and periodic analytics audits, leveraging the strengths of each approach to maintain data integrity and optimize the analytics setup in GA4.

23 Course Wrap-Up
Here we will consolidate your learning journey, revisiting crucial skills and strategies that transform you into a data detective. Additionally, you’ll explore valuable resources and avenues for continuous learning, ensuring you’re always at the forefront of GA4 auditing and analytics advancements.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.