Peep Laja – CRO Agency masterclass

Description

Peep Laja – CRO Agency masterclass download , Peep Laja – CRO Agency masterclass review , Peep Laja – CRO Agency masterclass free

Peep Laja – CRO Agency masterclass

Running a CRO agency is really hard
Whether you’re a freelance consultant picking up your first client or you’re at a large agency with hundreds of employees and many clients, the above statement stands true: it’s hard to run a CRO agency.

There are so many moving pieces in running a services business. You have to gather leads, close deals, manage clients, hire talent, choose the right tools and techniques, as well as communicate the results of your work effectively (while producing amazing work, of course).

If you currently offer conversion optimization services or if you plan to in the future, this course will help you build a sustainable business while mitigating the number of mistakes you make.

Learn to close more and bigger clients
When you’re selling agency services, no matter how you productize your offering, you’re still selling time. The fact is that it just makes so much more sense to work with bigger clients. Being an agency means you’re in the margin business, not volume business.

• Time spent with any client is pretty much the same, but big companies can afford to pay a lot more
• You increase their revenue by 1%. If their annual revenue is 500 million, that’s many Ferraris. If their annual revenue is $100,000 and you get a 1% bump, they fire you and tell everyone how much you suck.

This course will show you how to attract the right clients, win them over and close big deals.

This course will equip you with not only the toolset and knowledge, but with the confidence to grow your business by leaps and bounds.

Delight current clients with deeper expertise and process
Keeping and managing clients can sometimes go unnoticed when you think about agency health, but managing clients is often the hardest and most important part of the process.

Better client management lets you focus on coming up with better solutions and getting better work done, and it also leads to longer working relationships (meaning more revenue for your agency and better referrals down the line).

In addition, this course will teach you a better and more repeatable process for client meetings and account management, so that your junior employees can quickly begin to interact autonomously with clients, removing the need for senior supervision.

Learn from the master
There are a whole lot of people out there who say they know what they’re doing, but not many actually do. Peep Laja has built one of the most successful CRO agencies of all time.

His advice isn’t to be taken lightly – he learned through 8 years of victories and defeats, trial and error, and from working with a dizzying variety of clients.

As Otto Von Bismark so bluntly put it, “Fools say that they learn by experience. I prefer to profit by others’ experience.”

Peep is one of the few who does conversion right – and can walk you through the process from soup to nuts.

Optimize your own optimization services
When you’re a practitioner – a consultant, individual contributor, or agency head – it’s common to focus on the work without focusing on steering your business in a strategic direction. “The cobbler’s children have no shoes,” as they say.

It’s easy to fall into this trap; we love the work, so we let the other chips fall where they may.

However, that’s no approach to take if you truly want to grow a winning digital agency.

This course will teach you to processize all of that stuff you usually cast aside: marketing your business, positioning your offer within the market, managing the entire client lifecycle, and managing your team.

At the end of this course, your agency will be a well-oiled machine, prepared to lead the field offering digital optimization services.

Course overview

You’ll learn how to…

• Find your first, and your 100th client
• Pitch clients in a way you close deals
• Price your products
• Productize your service offerings
• Run the kickoff call
• Manage client relationships
• Plan the skills your team needs

…and much more.

This course is right for you if…

• A CRO practitioner or freelancer
• Starting or currently running a CRO agency
• Expanding your agency to add CRO services
• Building and hiring a CRO team from scratch

This course is probably not for you if…
…you’re mainly doing in-house conversion optimization, or if you’ve been doing it for 5+ years, and have figured it out.

Skills you will master
Account based marketing Client relationships Conversion Optimization CRO Agency CRO Agency pricing Lead generation Productization

About the expert

Peep Laja 
Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.

Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.

After this course, you’ll be able to

• Position and pitch your offer (and avoiding being a “me-too agency”).
• Know how craft proposals and contracts
• Productize services for higher margins and easier sells
• Build foot-in-the-door services that get you in
• Manage clients. Keep happy clients longer and get rid of the bad ones.
• Lead client meetings that actually provide value for both parties.
• Manage company resources and politics to push through more action and get things done.
• Set your agency or consulting practice up for long-term success.

Your full course curriculum
CRO Agency

1 Who makes a good fit?
Understand what type of companies are a good fit for CRO servicesSet in place a way to qualify leads Resources Lesson slide deck

2 Productization
Why you should not sell hoursWhat should you sell instead as a CRO service provider Resources Lesson slide deck

3 Pricing
Things to think about when setting your pricesThree top ways to charge, and how you really want to be charging clients Resources Lesson slide deck

4 Lead generation
Understand the type of business you’re inHow to put in place a lead gen engine Resources Lesson slide deck

5 Closing leads
What to focus on during a sales meeting Resources Lesson slide deck

6 Proposals and contracts
When to use them, what to put in them Resources Lesson slide deck

7 Expectation setting
What to go over with the client before starting an engagement Resources Lesson slide deck

8 Client relationship lifecycle
How to make any engagement a success Resources Lesson slide deck

9 Redesign projects
Most website redesigns fails. This is how to get it right. Resources Lesson side deck

10 Working with low volume clients
Some clients don’t have enough traffic for testing. Doesn’t mean you can’t help them. Resources Lesson slide deck

11 Skills sets and team composition
What skill sets do you need in a CRO agency? What can be outsourced? Resources Lesson slide deck

12 Lessons learned running a CRO agency
This is based on my own meandering experience. Resources Lesson slide deck

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.