Phil Nottingham – Audience Building

Description

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Phil Nottingham – Audience Building

Competitive advantage in brand marketing is all about building an audience with high levels of brand affinity. If you have a community of superfans, launching products, running ads, outreach and customer acquisition all become much easier.

This course will teach you how to identify the right audience, and then give you all the information you need to go out there and craft a technical and creative strategy that cements your brand as their home on the internet.

What you will learn in this course

• Learn to identify a valuable target audience using research methodologies.
• Develop create a content strategy that will connect your brand to the target audience.
• Craft a process for publishing and measuring content that builds your audience.
• Implement techniques for turning returning visitors into regular visitors.

After taking this course you’ll…

• Understand the value of audience building, and its conceptual distinction from customer acquisition.
• Evaluate and Identify options for a valuable target audience that you can associate with your brand.
• Develop an effective multimedia content strategy with which to attract and engage your target audience.
• Plan a realistic approach to creating and publishing content based on budgets, available talent, and time.
• Employ systems and methodologies for testing and measuring your Audience Building efforts.

Skills you will master
Audience building Community building Content Marketing Customer base studies Positioning Social media marketing

About the expert

Phil Nottingham
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.

He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.

Your course curriculum
Audience building
1 Why should you care about building an Audience?
A summary of the contextual importance of building an audience for brand marketing

2 How to find a community or interest group to target
A breakdown of the effective approaches to finding a brand audience.

3 How to Define an Audience Value Proposition
A summary of the principles behind creating a focus for your audience building, including the importance of championing a particular cause or idea.

4 How to Develop a Content Strategy for Audience Building
A breakdown of audience building principles applied to different media types.

5 How to Create and Publish Content for Audience Building
Tips and structures for creating and distributing the content required for audience building

6 How to Nurture Your Brand Audience using CRM techniques
Applying growth marketing principles to brand marketing.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.