Rob Muldoon – LinkedIn Experimentation

Description

Rob Muldoon – LinkedIn Experimentation download , Rob Muldoon – LinkedIn Experimentation review , Rob Muldoon – LinkedIn Experimentation free

Rob Muldoon – LinkedIn Experimentation

Skills you will learn:

• Strategic Testing: Design a structured experimentation and testing framework on LinkedIn to plan statistically significant experiments.
• Experimentation Scalation: Scale your successful experiments to new audiences.
• LinkedIn Targeting: Know the different ways to find the best target audience using positive and negative targeting features.

Learn from LinkedIn ads agency founder “Tuned Social” and ex-LinkedIn manager, Rob Muldoon.

Understand experimentation and testing frameworks that work for your business
There are many ways to make LinkedIn Ads work for your business, the real challenge is to explore the best way to maneuver the LinkedIn platform, and its audience to work for your business. This course will teach you that.

After completing the LinkedIn Ads Experimentation course, you’ll also be able to:

• Optimize experiments: Understand LinkedIn objectives, bidding types, and ad formats to set up experiments to find the best option for you.
• Leverage different ad formats: Learn what the best ad formats for engaging your audience are.
• Streamline cost: Understand how much you should be paying for your ads and turn it into powerful and cost-effective platform.

3h 03min. 24 lessons.
We’ve brought together the ultimate training to start experimenting with LinkedIn Ads, delivered by an expert who has been working with the platform his whole career. So you can be confident that by the end of this training, you’ll be able to maximize results.

Giving you a total of 3h 03min of deep, comprehensive learning across 24 lessons:

• The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
• You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified LinkedIn Ads Experimentation master.

About the expert

Rob Muldoon 
Rob founded Tuned Social: LinkedIn Ads Agency and spent 7 years working at LinkedIn Marketing Solutions. Since 2014 he has managed ads for some of the largest LinkedIn advertisers in the world and consulted some of the most advanced users of the Campaign Manager platform.

Bring value to your team and your clients:
This course is for you if…

• You’re looking to properly explore LinkedIn and go from it being expensive and overwhelming to cost-effective and powerful.
• You’re a campaign manager who wants to learn which strategies work and which don’t on LinkedIn Ads.
• You’re responsible for scaling your successful campaigns and experiments to new audiences on LinkedIn.

Skills you will master
Experimentation LinkedIn Ads LinkedIn Ads Strategy

Your course curriculum
LinkedIn Experimentation

1Importance of Experimentation and Testing in LinkedIn Ads – what you unlock from testing.
Experimentation on LinkedIn: Why it’s important and the mindset you need to adopt.

2Designing a Structured Experimentation Framework
Creating a structured framework to allow you to build statistically significant experiments in LinkedIn.

3Identifying key metrics and performance indicators
How to identify meaningful metrics and KPIs to run conclusive experiments.

4A/B testing and multivariate testing strategies
A/B testing and multi-variate testing: What do they mean and how you should use them

5Evaluating results from testing
In this session, you’ll learn how to evaluate the results from your experiments. Where to look, what to look at, and when tests are statistically significant.

6Testing audiences with native Linkedin targeting
The LinkedIn targeting options: How to structure your audience tests

7Exclusions and how to negatively target
Negative targeting on LinkedIn: Excluding segments to tighten up your targeting

8Using your own data to target on LinkedIn.
Using your own data to target on LinkedIn

9Analyzing advanced demographic breakdowns in tests
The LinkedIn Demographics tool: Understanding how to read it.

10Best practices for ad copy and creative
The best practices to get ahead of your competitors on copy and creative

11Testing different objective options
The objective options on LinkedIn: What each of them mean and when to use them

12How to test ad formats and variations
The LinkedIn Ad formats: What are your options

13Understanding bidding on LinkedIn
Bidding on LinkedIn: What you need to know

14Monitoring campaign performance and key metrics
The LinkedIn Campaign Manager reporting options.

15Analyzing trends and identifying areas for improvement
How to LinkedIn Campaign Manager outputs and identify areas of improvement

16Optimizing bids, budgets, and frequency
Improving performance by optimising bids, budgets and frequency

17Conversion tracking and attribution analysis
Conversion tracking and attribution analysis: Using the available options to give you more intelligence

18Iterating and refining strategies based on data analysis
Iterating and refining strategies based on data analysis: Understanding how to change your objectives, goals and strategy based on what you’ve learned

19Scaling limitations and recognizing signs of diminishing returns
Scaling limitations and recognizing signs of diminishing returns

20Additional levers available to scale Linkedin ad success
Additional levers to scale LinkedIn Ads success: Using multiple ad formats

21Setting up tracking mechanisms and pixels
Setting up tracking mechanisms and pixels: Making your experiments as relevant as possible

22Analyzing campaign data and generating reports
Analyzing campaign data and generating reports: The export options available and how to build your own reports in Excel

23Presenting insights and recommendations to stakeholders
Presenting insights and recommendations to stakeholders: Making your hard work count with end decision makers

24Final Exam: LinkedIn Experimentation
The final exam for the “LinkedIn Experimentation” course.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.