Robbie Richards – The SEO Playbook

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Robbie Richards – The SEO Playbook

Hi, I’m Robbie Richards

Over the last 8+ years, I’ve built and executed successful search marketing campaigns for a wide range of companies, from small local businesses all the way up to larger well-funded brands.

In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed….

We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets…and stare at the screen.

“Where do I start?” and “What do I do next?”…

Those were two common questions both in the office, and at home while working on personal website projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.

So, I started building out a library of the repeatable processes I first used to grow my blog from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.

The result is “The SEO Playbook”. One of the most in-depth search marketing training courses on the planet.

This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.

What Members Get Access To…

Each Playbook comes with everything you need – video trainings, SOPs and templates – to learn, train and implement.

14 Hours of Video Training
23 In-Depth Training Modules
100+ Over-the-Shoulder Video Lectures
60+ Templates & Process Docs

OVER 100 VIDEO LECTURES
The course is broken down into 23 hyper-focused modules containing over 14hrs of instructional video tutorials.
ACCESS TO ALL THE TEMPLATES
Dozens of pre-built templates including a Content Audit Dashboard, Keyword Research Planner, and more.
STEP-BY-STEP PROCESS DOCS
A library of 60+ checklists and process documents you can use to follow course material and train your team.
OVER-THE-SHOULDER TRAINING
No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.
PROCESSES THAT GET RESULTS
The exact processes I’ve used to grow my business.

You’ll Also Get Lifetime Access to a
Growing Library of Playbooks…
Each Playbook covers a specific SEO process that can be sold as a service or used to train team members. Just log in, click play and follow along step-by-step with the supporting templates and process docs.

The Content Audit Playbook
A repeatable process for performing technical content audits that consistently drive short and long term organic traffic/conversion growth. You’ll learn how to:

• Set Audit Goals & Assess Penalty Risks
• Collect Your “Indexable” Content
• Map Page-Level Data Points (at Scale)
• Assign Action Items & Strategies
• Find (and Fill) Content Gaps
• Build Audit Reports & Prioritize Projects

The Keyword Research Playbook
A repeatable process to find, prioritize and qualify high-value keywords, before mapping them to a site’s information architecture. You’ll learn how to:

• Build & Prioritize Keyword Sets
• Perform Deep Keyword Qualification
• Assign Intent & Plan URL Structures
• Build Keyword Maps
• Scale Content Creation (With “Pipelines”)
• Track Rankings & KPIs

The Quick Wins Playbook
A repeatable data-driven process to find and filter “quick-win” keyword opportunities for sites of any size. You’ll also learn a series of actionable relaunch strategies that consistently increase organic traffic and conversions within 60-90 days.

• Extract Existing Keyword Data
• Align Process & Site Monetization Models
• Qualify Opportunities With SERP Data
• Build Data-Driven Content Briefs
• Master Content Relaunch Strategies
• Measure Campaign Performance

Repeatable Processes That Drive Consistent Results…

Doubled organic traffic in 6 months…
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client’s site. In under 6 months we were able to almost double the website’s organic traffic, going from 2,310 visits a week to 4,286 visits a week.
DEVIN SCHUMACHER  //  Founder, SERP Co

From 55,000 to over 100,000 organic visits a month…
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
OLGA REZNIKOVA  //  SEO Lead at Wedding Forward

From 2,200 to 14,000 monthly organic visitors in 90 days…
We took our client’s phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
ROHIN DUA  //  Lead Consultant, TrafficValley

10x’ed organic traffic in 12 months…
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic. Using Robbie Richard’s SEO Playbook, we 10x’ed organic traffic to the site in our first year.
RYAN OLESTRO  //  Marketing Specialist at Winbound

Top rankings for most competitive keywords…
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
JACOB BOZARTH  //  Co-Founder & CEO, Resonate Recordings

Stay Organized & Boost Productivity with Project Planners

Where do I start? What do I do next? Two questions you’ll never ask or hear again.

To make following the material and training team members as easy as possible, I’ve built centralized Project Planners that house all the process docs, templates and training videos in each Playbook.

Think of the Planners as a linear to-do list. Assign owners and watch your productivity (and RESULTS) skyrocket.
“This course contains a library of step-by-step video tutorials, SOPs and templates you can take and apply it to your business (or a client’s) immediately, and get results. Everything is organized in Planners, which makes following each Playbook and training our team members super easy.”

Amanda Gant, Marketing Director at Orbit Media Studios

Join AMAs with some of the brightest minds in the industry
“I’ve bought my fair share of SEO courses, but many of them were disappointingly below par and a waste of time/money. The SEO Playbook on the other hand is one of the best if you’re looking for more advanced SEO training.

I really enjoyed the detailed step by step processes and accompanied spreadsheets you get.
Best of all, and cherry on the top, is the high-end community you get access to where you can discuss SEO related issues with fellow members and Robbie himself.

Cobus Van Vuuren, SEO Consultant

Is This Course Right For You?
This course isn’t for everyone. Here’s who will get the most value from it.

WHO SHOULD ENROLL

• You are an intermediate to advanced marketer who wants to learn repeatable processes that will deliver REAL results for your business, boss or clients.
• You want to quickly build new skill sets that will make you a more valuable employee.
• You’re an agency who wants step-by-step SOPs and training to get new employees billable faster.
• You’ll benefit from “over-the-shoulder” tactical walkthroughs that show you exactly how to implement specific SEO strategies.
• You want lifetime access to all current AND future Playbooks, as well as access to the private Slack community with hundreds of SEO professionals.

WHO SHOULD NOT ENROLL

• You are a beginner-level or newbie marketer with little knowledge of SEO.
• You already have detailed step-by-step processes to train employees and team members on SEO.
• You don’t need any help getting more organic traffic and conversions.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.