Siobhan Solberg – Personalization for ecommerce

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Siobhan Solberg – Personalization for ecommerce

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

• Understand what you can and can not measure to personalize your audience while respecting their privacy.
• Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
• Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
• Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

By Siobhan Solberg,

Founder @ Raze

Course length: 2h 00min

Introduction video

This course is essential for you if…

• You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
• You want your audience to think of you anytime your category comes up in conversation.
• You want to offer the best customer experience to your users.

After taking this course you will…

• Understand what you can and can not measure to personalize your audience while respecting their privacy.
• Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
• Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
• Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

Skills you will master
Audience personalization Ecommerce customer experience Ecommerce personalization Ecommerce segmentation

Your course curriculum
Personalization for ecommerce

1 The Benefits of Personalization
Why bother personalizing your eCommerce store when everything is already going ok – or not? In this lesson, you will understand the benefits of personalization and what can go wrong.

2 Measurement
Understand the strategy required, how, and what to measure to personalize your users’ experience successfully.

3 Segmentation
Understanding and segmenting your users is the mainstay of personalization – we will learn how to segment and think about our users to personalize your website successfully.

4 Starting the conversation: Getting to know your user
Start the conversation and learn techniques to personalize and optimize the home page for new and returning users with self-selection and behavioral segmentation.

5 Continuing the conversation
How to optimize the category page so that each of your users feels like you are getting to know them better and providing a better experience.

6 The thank you page
Learn how to increase AOV on checkout, turn your Thank You page into a revenue driver, and increase retention.

7 What happens next? How to get the user to come back for another date?
Post-purchase personalization can drive customer lifetime value and retention by increasing engagement and loyalty. This is best done by emails and SMS marketing specific to the user or the users’ segment and not blanket “sale” emails that are irrelevant.

8 The big picture
The big picture – what’s this conversation about, and what do you need to remember before diving in? Putting all the pieces together.

About the expert

Siobhan Solberg

Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.

When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.