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Sorelle Amore – PUBLIC FIGURE BOOTCAMP
I believe we all have a powerful message — or special skills — that the world needs from us.
Public Figure Bootcamp is my way of handing over everything I’ve learned in an online career spanning more than 12 years, when it comes to creating, branding, growing, monetising, and automating and online business. Whether you have the desire to become a change-maker in your industry, start a business around your skill or passion, grow your existing online business, spread a powerful message online, or create a business as an influencer or public figure with you as the face of it, this is the course for you.
Public Figure Bootcamp is for artists, business owners, influencers, musicians, doctors, content creators, models, gardeners, videographers, photographers, dentists, or anyone with an idea, passion, or skill that they want to create a business around online.
The Bootcamp is utilising MY journey, MY tools, MY exact strategies I’ve used to achieve success online.
THE ULTIMATE ROADMAP FOR ONLINE SUCCESS
Hi, my name is Sorelle Amore.
As I write this, I’m 31 years old.
Over the last few years, I’ve attracted an audience on social media of around 1.5 million people. Over 50 million people have viewed my content on YouTube.
My name has been featured in publications like Forbes, BuzzFeed, Business Insider, the Daily Telegraph, Travel + Leisure, ABC News, and many more.
I’ve bought two homes outright (in Australia and Iceland), became a business investor, an investor in gold and silver, and created a business that works for me even when I’m asleep. I now have the luxury to focus on sustainable enterprises that will help the world move forward in a positive way.
I have almost a dozen of my own products (like this one), that sell on autopilot and earn me an income even when I’m asleep.
I’ve been paid to travel the world, worked with brands like Porsche, Squarespace, Adobe, and Samsung, and been the face of international advertising campaigns.
My time is mine. My choices in which direction to take my life are mine.
Complete freedom is mine.
None of this is to brag. But, I want to ensure you know that none of this success was by accident.
All of this is because I mastered the art of becoming a public figure online, and building a business around my passions. All of this was by design, and as a result of drawing on years of experience as a marketer, content creator, salesperson, publicist, influencer, and public figure.
You’ll learn all my secrets, and my entire framework to replicating my online success in Public Figure Bootcamp.
WHAT YOU’LL LEARN
Public Figure Bootcamp contains my entire guidebook, or bible, to succeeding with an online business, or as a public figure in your chosen industry or niche.
In total, Public Figure Bootcamp consists of around 170+ total video modules, in 13 major sections. It’s everything I know when it comes to success using my specific strategies I have used, handed to you on a silver platter.
The major sections in Public Figure Bootcamp are as follows:
THE FOUNDATIONS: How to set yourself up for success, what being a public figure is all about, and why it matters to any online business.
DEFINE YOURSELF: Defining who you are, figuring out your “why”, formulating your unique selling points, and so much more.
PRESENCE & BRANDING: How to create a personal brand, presenting yourself online, creating an alter ego, when to be yourself, formulating a tone of voice, logo, website, design, branding and everything else in between.
CONTENT: The fundamentals of creating and distributing content online, best practices for photo, video, audio, and written content, going viral, knowing when to produce content and when not to, and letting your content work for you.
SOCIAL MEDIA: Building and maintaining an attractive social media presence, maintaining yourself online, understanding algorithms, growing quickly and effectively, automating your audience growth, what channels to focus on, and best practices for all major social platforms.
AUDIENCE: How to effectively communicate with your online audience, when and what to share (and when not to share), choosing your battles, creating affinity with an audience, creating superfans, and so on.
COLLABORATION: How to collaborate with individuals and brands online, best practices for forming partnerships online, creating a powerful pitch to brands, collaborating with influencers, and much more.
MARKETING: Everything you need to know about marketing yourself and your online business, including mailing lists, tracking and analytics, optimising for social and SEO, giveaways, podcasting, funnels, automating your marketing, and more.
ADVERTISING: How to successfully run paid advertising campaigns online, running ads on major platforms like Facebook, Google, and Pinterest, remarketing, tracking, and so much more.
MONETISATION: Learning how to value yourself online, paid sponsorships and brand deals, earning via affiliate commissions, selling physical and digital products, workshops, coaching, and everything in between.
PRODUCT CREATION: The A-to-Z of creating your own products online, promoting them to a new or existing audience, and earning while you sleep.
PUBLICITY & PUBLIC RELATIONS: The ins-and-outs of getting publicity online, crafting a story, and getting the media to want to write about you. The fundamentals of how I’ve had some of the biggest publications in the world writing about me, including Forbes, ABC, Business Insider, and BuzzFeed.
BUSINESS: Everything you need when it comes to setting up, maintaining, and running an online business, even if you’ve never worked for yourself before.
The information covered is specific to my expertise which is mostly focused on YouTube, Instagram and streamlined monetisation strategies that allow you to make money whilst you sleep (passive income). I do cover off other information that might be useful for you if you choose to use other platforms or monetisation strategies, but please do keep in mind I provide most of my knowledge from personal experiences in areas that are thoroughly tested by me.
Course Curriculum
INTRODUCTION
1. Welcome (7:52)
Download Workbook
2. Your Suggestions (1:14)
3. Who Am I (5:53)
4. What You’ll Learn (2:33)
5. Introductions – New Business Owners (1:29)
6. Introduction – Established Business Owners (1:19)
7. How I did it (2:08)
8. How I Would Do It Now (2:01)
2. FOUNDATIONS
1. Introduction (1:25)
2. Public Figure vs Influencer (1:50)
3. Your Ultimate Vision of Yourself (2:17)
4. Mindset Shift (1:30)
5. What is Your Why and How I Found Mine (7:34)
6. What is Unique About You? (3:06)
7. Asking The Tough Questions (1:28)
8. What is Your Niche? (2:21)
9. The Joys of Finding A Niche (1:50)
10. Your Potential Life Purpose (2:28)
11. Your Core Offering (3:46)
12. Can You Really Do This? (5:15)
3. PRESENCE AND BRANDING
1. Overview (2:41)
2. Good Vs Bad (2:28)
3. Quality is Important (1:15)
4. You or Your Alter Ego (2:12)
5. Your Tone of Voice (2:55)
6. Brand Name (2:16)
7. Slogan (1:31)
8. Logo (4:24)
9. Website (9:07)
10. More Advanced Website Users (1:21)
11. Assessing Myself and My Brand Presence (3:46)
4. AUDIENCE
1. Welcome and Overview (0:17)
2. Effective Communication With Your Audience (6:03)
3. Creating Affinity With Your Audience (4:08)
4. What to Share and What Not To Share (1:37)
5. Big Numbers VS a Dedicated Audience (8:01)
6. Growing an Engaged Audience (0:30)
7. Oh Hay Haters (5:06)
8. Creating a Strong Knit Community (2:36)
5. CONTENT
1. Intro (0:56)
2. Foundations (0:49)
3. Quality vs Quantity (3:48)
4. The Gear You Need (1:54)
5. Big No No’s of Content Creation (1:43)
6. How Many Content Pieces Weekly To Create? (1:31)
7. Content Generation (0:35)
8. Content – Current (4:21)
9. Content – Evergreen (3:03)
10. Content – Viral (3:01)
11. Video Content Best Practises (7:57)
DEEP DIVE: Organising Video Footage and Preparing To Edit (8:33)
DEEP DIVE: Chopping Footage and Choosing The Best Parts (6:07)
DEEP DIVE: Choosing the Right Music For Your Videos (8:51)
DEEP DIVE: Arranging Footage To The Music (6:57)
DEEP DIVE: Colour Grading For Beginners (7:22)
DEEP DIVE: Completed Video Reveal (12:28)
12. On Camera Presentation (2:16)
13. Scripting (1:26)
14. Photo Content Best Practises (1:58)
15. Image Content Best Practises (0:49)
16. Acquiring Images (1:08)
17. Photography 101 (2:32)
18. Audio Content Best Practises (2:51)
19. Written Content Best Practises (2:09)
20. Creating a Content Schedule (0:38)
21. Timing Your Content Posting (0:59)
22. Sharing Imperfect Content (1:05)
CREATING A PRODUCT
1. Intro (2:56)
2. Fear of Selling (2:09)
3. Creating Online Product (3:12)
4. What to Create an Online Product About (3:36)
5. How To Create an Online Product (3:50)
6. What to Charge (4:55)
7. Customer is Always Right (1:15)
8. Monthly Subscription Strategy (0:51)
9. High Ticket Items (2:10)
10. How To Price a Higher Ticket Item (1:14)
11. Don’t Leave This Simple Monetisation Strategy Out of The Equation (0:58)
13. Where To Sell (1:13)
14. How to Launch A Product (5:02)
15. Optimal Sales Page Layout (2:13)
16. Automating Your Sales (2:52)
OTHER MONETISATION
1. Welcome and Intro (1:43)
2. No Compromise (4:24)
3. How To Know Your Worth (1:33)
4. Getting Sponsorships (2:19)
5. Getting Clients Even if You’re Small (4:34)
6. What to do When You’ve Successfully Locked in a Client (1:35)
7. Sorry Not Sorry (1:15)
8. Selling Merchandise (2:05)
9. Affiliate Commissions (1:17)
10. Content Revenue (0:56)
11. Selling Physical (5:54)
12. Selling Digital Products (1:49)
13. How to Become a Brand Ambassador (4:01)
SOCIAL MEDIA
1. Welcome to this section (1:14)
2. Connecting Accounts (1:42)
3. Overview of the YouTube Video Strategy – How to Launch a Video From Start To Finish (2:19)
4. Four Mistakes Beginner YouTubers Make (0:59)
5. YouTube Videos Optimal Layout (2:33)
6. The Ultimate Video Checklist (0:19)
7. Testing Your Content to Identify the Clear Winner (1:19)
8. Getting Music for Your Videos (0:41)
9. How To Get Your First 10k Subscribers on YouTube (4:20)
10. Instagram Best Practises (7:46)
11. Introduction to TikTok
12. How TikTok Works (10:10)
13. Anatomy of a TikTok (9:53)
14. The Dos and Donts of TikTok (4:58)
15. Trend Spotting on TikTok (3:06)
16. Editing TikTok in Premier Pro (12:15)
17. You Went Viral on TikTok…Now What? (6:02)
18. TikTok Vs Reels (5:37)
19. Understanding Analytics (1:27)
20. Understanding The Algorithms (1:42)
21. Growing Your Accounts (3:10)
MARKETING
Welcome and Intro (1:43)
1. What is Marketing? (0:17)
2. Importance of a Mailing List (1:51)
3. Setting up a Mailing List (0:42)
4. Utilising A Mailing List (1:14)
DEEP DIVE: Setting Up An Email Campaign in MailChimp (8:56)
5. Building Up Your Mailing List (1:16)
6. An Effective Email (5:03)
7. Email Automation (0:44)
8. Finding a Reason for a Sale and Making Your Product Newsworthy (1:37)
9. Creating Website Content (4:12)
10. Search Engine Optimisation (0:50)
11. SEO Best Practises for a Website (2:30)
12. Optimising Social Media for SEO (5:10)
13. Instagram and Facebook SEO (0:14)
14. Utilising Groups and Forums (2:16)
PUBLIC RELATIONS & PUBLICITY
1. My Strategy To Get Featured on Forbes 4 Times (5:51)
2. Intro to PR (2:42)
3. What is PR? (5:41)
4. What Makes a Story Newsworthy – 2 part video (18:40)
5. How To Become Newsworthy (3:41)
6. How To Create A Powerful News Story (2:59)
7. Is All PR Good PR? (3:33)
8. The Press Release – Your Weapon in Getting PR (3:36)
9. Writing a Successful PR Release (8:50)
10. How To Self Publish a Press Release (8:06)
11. When To Use a PR Agent and How To Find One (5:54)
12. Following up With Media and Journalists (1:35)
13. Keeping Your PR Snowball Rolling (5:49)
14. Creating PR and Publicity Stunts (4:46)
15. Automating Your PR (3:55)
16. Wrap Up (1:26)
ONLINE ADVERTISING
1. Welcome and Intro (3:00)
2. Advertising vs. Marketing (3:35)
3. When to Start Paid Advertising (6:23)
4. Main Advertising Channels (4:55)
5. Creating a Great Internet Advert (13:22)
6. Psychology of Great Ads (8:21)
7. Examples of a Bad Advert (3:04)
8. Reaching A New Audience (3:54)
9. Remarketing and Re-Advertising (3:48)
10. Setting Up Ad Tracking (3:03)
11. Creating Your First Ad Campaign (3:34)
12. Ad Platform Best Practices (1:00)
13. How To Know If Your Ad Is Working (2:09)
14. Ad Optimisation (3:50)
15. How To Spy On Your Competitors (2:39)
16. Increasing Your Ad Budget (5:10)
17. Advanced Advertising Tactics (8:31)
18. More Resources (1:30)
COLLABORATIONS
1. Intro and Importance of Collaborations (1:15)
2. Collaborating with People (1:05)
3. Which Collaborations Should You Say Yes/No To (1:06)
4. How To Lock in Interviews With High Profile Individuals (1:40)
BUSINESS
1. Intro and Welcome (0:56)
2. Setting Up A Business (2:35)
3. Best Practises for Business Efficiency (1:38)
4. Knowing When To Hire (2:08)
5. Outsourcing (5:46)
6. Taxation (1:54)
7. Investing in Your Business (4:25)
8. Protecting Your Business (0:58)
CONGRATULATIONS!
What You’ve Done Is Not Normal (4:35)
Your Instructor
Sorelle Amore
Free Human: 14 Years Nomadic, 8 Years Digital Nomad, 4 Years Financially Free, 60 Countries Explored
Hey, I’m Sorelle!
Some know me as life companion for over 8 years now, sharing my journey via YouTube, with over 120m views (through contributions across multiple YouTube channels).
At 19, I made a vow to achieve full-time work from my laptop, striving for location independence. It took until I turned 28 to make this dream a reality.
In 2017, out of 50,000 applicants, I won the Best Job on the Planet, journeying to 12 luxurious homes worldwide for 3 months.
My business journey began with self-portraiture, pioneering the Advanced Selfie. I’ve taught over 10,000 individuals through my course and best-selling book.
Additionally, I’ve empowered 60,000 students on Skillshare in crafting an authentic channel that is worth the follow.
I’ve mentored 4,000 more on mastering their online presence through #Blessed Instagram University and the Public Figure Bootcamp.
At 33, I realized my childhood dream of becoming a musician, slowly releasing my music across all platforms. Because why not 🙂
Now, after traveling the world extensively and living overseas for the majority of my adult life, I decided to return to my place of birth – Australia, and explore the depths of this rich land and culture via my amazing beast of a car named NEILA.
Frequently Asked Questions:
Innovative Business Model:
Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
No coaching calls or scheduled sessions with the author.
No access to the author’s private Facebook group or web portal.
No entry to the author’s exclusive membership forum.
No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
Refund is acceptable:
Firstly, item is not as explained
Secondly, Item do not work the way it should.
Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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