Val Geisler – Customer retention for subscription products

Description

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Val Geisler – Customer retention for subscription products

Become great at customer retention
Make customer retention your number one growth channel
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

Online course:
Customer retention for subscription products
By Val Geisler,

Customer Evangelist @ Klaviyo

Course length: 3 hours.

When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.

What separates the top 1% from the bottom 99%?

Retention.

For SaaS companies, the term “growth” often means acquiring new customers, doing biz dev, and building out a sales and marketing team. But what about the customers you’ve already attracted?

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

Course overview

Retention is the most underrated growth channel
Stop letting your churn rate keep you up at night. Start focusing on retention efforts instead. Retention activities are the secret to increasing your customer lifetime value (CLTV)… and the number of zzzzz’s you can catch on a regular basis.

In this course, Val will teach you everything you need to know about why retention leads all other growth strategies…and how to maximize it.

In just 6 short online classes, you will be able to

• Know the difference between good and bad retention
• Identify the keys to really great retention
• Implement strategies that will positively affect your churn rate
• Learn how to improve retention long term

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

This course is right for you if…

• You want to find ways to grow your MRR without hiring a sales team.
• You measure customer churn rates as a KPI for your role.
• You have struggled identifying retention blindspots in your overall customer experience.

This course is probably not for you if…

• You’re not a SaaS or subscription model-based company
• Your churn rate is at a number that doesn’t concern you in the slightest.
• You think the only key to growth is new customer acquisition.
• You can’t influence the relationship your brand has with your customers

Skills you should have before taking this course
This course is suitable for everyone, but it helps if you have:

• A working knowledge of your current churn rate.
• The ability to impact the customer experience (through email, app-based UX, collecting data via surveys, etc.).
• A basic understanding of how churn affects a business focused on monthly recurring revenue.

Skills you will master
Customer experience Customer journeys Measuring retention Reducing churn rate Retention Segmentation

About the expert

Val Geisler 
Val has been obsessed with customer experience since her high school cashier job at the local Target store.

From retail to events and now software, Val has seen it all: the good, the bad, and the ugly.

As an email marketing strategist, Val combines her background in customer experience, content creation, and digital strategy. Nothing brings her more happiness than helping businesses unblock the way they connect with their customers.

Your full course curriculum
Retention: The most underrated growth channel

1 Retention = revenue
Learn the ins and outs of retention, how to define it, and ways it can impact your business. Topics covered: What is bad/good/great retention?How to calculate your retention rateThe monetary payoffsUntapped growth opportunities Resources Slides Supplem …

2 The early bird gets the retention worm
Retention begins the moment your customer signs up. Learn about how you can impact Week 1 retention. Topics covered: What the aha! moment has to do with retentionHow to impact retention from Day 0Getting your customer to early adoption Resources Slides …

3 For best results: segment
Creating a personalized new user experience based on where they are in their customer journey can create a lasting effect on retention and reducing churn. Learn the ins and outs of segmenting for the greatest impact. Topics covered: What you need to kn …

4 Beyond the first 90 days
Learn how to build retention strategies into every interaction with your customer, no matter how long they’ve been around. Topics covered: Creating habits around the core values of your productBuilding in opportunities for feedback that mattersGetting …

5 Slowing the curve
Retention is not always about new features. This lesson will teach you how to slow down or even flatten the retention curve outside of product development. Topics covered: How to lead a feature refinement projectIdentifying and gaining retention hooks …

6 Measuring and improving retention long term
Quantitative and qualitative data impact retention rates. Learn how to identify those areas of opportunity and use them to refine your churn busting efforts over time. Topics covered: What data to look at when considering what makes a customer churnThe …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.